Frehley takes top CEOs at their word when they say key leadership skills "can't really be taught", and then proceeds to explore the implications. By deconstructing traits like charisma, self-confidence, energy-level and IQ, Frehley shows how desire is the key ingredient to becoming a leader, and desire itself is what's innate. Anyone born with drive and determination can develop leadership skills, but not everyone is born with such desires, and so literally can't become a leader. (Saying "I don't want to lead" is the same as saying "I can't lead"). What you want (or crave) from an early age determines what you'll practice enough to develop skills. Everyone is born with the same genes, but genes come in different flavors or variants, and depending on which gene variants you receive from your parents, you may desire to lead or you may desire to follow. If desire is innate (which is to say, differences in desire are caused by genetic differences) then the resulting skills (i.e. leadership skills) that result from pursuing our passions are also innate.