Leadership Secrets of the World's Most Successful CEOs: 100 Top Executives Reveal the Management Strategies That Made Their Companies Great [Hardcover]

Eric Yaverbaum (Author)

Book Description

Publication Date: March 1, 2004

Who knows what it really takes to be an effective leader in today's business world? The most successful CEOs do. They are the men and women who run the #1 or #2 corporation in their industry or market niche. Leadership is such a vital skill that four out of ten U.S. corporations now have some sort of formal leadership training program in place, says public relations executive Eric Yaverbaum. His new book, Leadership Secrets of the World's Most Successful CEOs, consists of exclusive interviews with top executives discussing the proven strategies, philosophies, and tactics they use to help their organizations succeed. Each chapter features a top CEO who reveals in quick-read fashion his or her most powerful leadership technique. Readers will discover the proven management principles of the CEOs of Absorbine, 7-Eleven, Domino's Pizza, Grumman, Nabisco, Radio Shack, Staples, Xerox, and dozens of other companies in all industries, large and small. Each interview includes a summary and explanation of the CEO's most powerful "leadership secret," and each section can be read-and its leadership secret learned-in less than five minutes. Readers can either skim the secrets that interest them or read the entire book to learn and apply the leadership principles that are most relevant to their daily business practices.

Editorial Reviews

From Publishers Weekly

"[N]o one leader has all the answers," admits Yaverbaum, public relations expert and author of I'll Get Back to You and Public Relations for Dummies, but he bets that "if you combine the most brilliant ones, you'd have everything you need to lead your organization to success." Based on the now widely accepted theory that good leaders are not born but forged through experience, his latest book collects the leadership secrets of America's top executives through first-person interviews. Each edited interview is straightforward and brief, yet dives to the heart of what business strategies, philosophies and attitudes have worked best for these chiefs. Anecdotes and advice support such sage sound bites as "If you treat your employees well, they will take care of your customers and your business," by AFLAC CEO Daniel P. Amos. For example, by valuing employees' ideas, providing day-care facilities for working parents and financial incentives like profit sharing, Amos says, AFLAC has improved productivity and customer care. Meanwhile, Sy Sternberg, chairman and CEO of New York Life, warns to keep strategic thinking "in house": consultants may help test and focus innovative ideas, "but you can't let those tools serve as a proxy for leadership." The book does not attempt to hold readers' hands in a step-by-step guide to implementing this advice. However, with a potential leadership crisis at hand, brought home by the scourge of recent corporate scandals, these vignettes will offer valuable wisdom for all business managers.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product Details

• Hardcover: 304 pages
• Publisher: Kaplan Publishing; Second Printing edition (March 1, 2004)
• Language: English
• ISBN-10: 0793180619
• ISBN-13: 978-0793180615
• Product Dimensions: 9.2 x 6.2 x 0.9 inches
• Shipping Weight: 1.2 pounds
• Average Customer Review: 4.4 out of 5 stars  See all reviews (22 customer reviews)
• Amazon Best Sellers Rank: #948,357 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

5.0 out of 5 stars Leadership Secrets of the World's Most Successful CEO's, March 26, 2004

By 

tim (Seattle, WA) - See all my reviews

This review is from: Leadership Secrets of the World's Most Successful CEOs: 100 Top Executives Reveal the Management Strategies That Made Their Companies Great (Hardcover)

This is a great book. There's 100 different fairly short real life stories direct from a real impressive group of CEOs. I run a department of 65 people and am floored by how much I picked up that I can use from one book. The IKEA boss has a great chapter. She seemed like a great role model. So did William Lauder and the guy who runs RCA. Some of the chapters were a bit thin, but for the most part awesome book and take home value!

4 of 4 people found the following review helpful:

5.0 out of 5 stars Leadership Secrets of the World's Most Successful CEO's, March 18, 2004

By A Customer

This review is from: Leadership Secrets of the World's Most Successful CEOs: 100 Top Executives Reveal the Management Strategies That Made Their Companies Great (Hardcover)

Fabulous! Bunch of smart and successful men and women we can all learn from. I bought 10 for all my managers. The CEO of Domino's Pizza is brilliant. So is that advertising guy. Very refreshing perspectives. Overall I was most impressed with the CEO's I never heard of.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Leadership Secrets of the World's Most Successful CEO's, April 29, 2004

By A Customer

This review is from: Leadership Secrets of the World's Most Successful CEOs: 100 Top Executives Reveal the Management Strategies That Made Their Companies Great (Hardcover)

Only book I have ever seen on leadership worth reading. I've read a lot about the author since reading his book. Pretty interesting guy. Also caught him on Fox a while back. Fascinating interview. Big ego. But he seems to back it up for the past couple decades from all I have read. Can't wait for his next book! Hope this is a series?