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Leadership in a Wiki World: Leveraging Collective Knowledge To Make the Leap To Extraordinary Performance [Paperback]

by Rod Collins
4.9 out of 5 stars  See all reviews (9 customer reviews)

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Book Description

June 23, 2010 160844466X 978-1608444663
Rod Collins is the Director of Innovation at Optimity Advisors, a national management consulting firm, and a leading expert on the next generation of business management.



“In the age of speed we live in, new rules emerge at a breakneck pace. As a leader, you can either be blindsided by these new rules or let Rod Collins’ book give you a welcome heads-up and head start!”

~ Vince Poscente, author of the NY Times Bestseller The Age of Speed



“Rod Collins has written an engaging and insightful book that clearly answers the question of how the principles of complexity theory can be practically applied to leading large organizations. Leadership in a Wiki World is a timely and highly readable guide that shows business leaders how they can use the rich reservoir of their collective knowledge to meet the challenges of an increasingly complex world.”

~ Lisa Kimball, President, Plexus Institute



“Leadership in a Wiki World provides tremendous insight into how to lead and manage complex, multipartner, large scale business enterprises. Rod Collins’ experience as one of the key leaders within the Blues and his accomplishments as the chief operating executive of the single largest employer health plan in the world prepared him well to offer the insights captured in this book. If you want to know what the future of management looks like, I strongly encourage you to read this book.”

~ Steven S. Martin, Chairman, Board of Managers of the Blue Cross Blue Shield Federal Employee Program, and President & CEO, Blue Cross Blue Shield of Nebraska



There’s a revolution brewing that is about to end the world of work as we know it. We are fast approaching a tipping point where new capacities for mass collaboration will completely redefine the work we do and the way we work. Technological innovations now make it possible for large numbers of people to work together without going through a central organization – and they can do it smarter, faster, and cheaper.



Discover the revolutionary business opportunities created by today’s unprecedented business realities and learn:

• Why a 19th century management model is unsustainable in a digital world

• How business leaders are resetting management practices to create smarter and faster companies

• How companies are gaining access to the most untapped free resource in every organization to catapult their business performance.



Leadership in a Wiki World is a practical guide to the principles and practices of wiki-management, the proven management solution for business leaders who understand that managing great change is only possible if we change how we manage.

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Product Details

  • Paperback: 268 pages
  • Publisher: Dog Ear Publishing, LLC (June 23, 2010)
  • Language: English
  • ISBN-10: 160844466X
  • ISBN-13: 978-1608444663
  • Product Dimensions: 9 x 6 x 0.6 inches
  • Shipping Weight: 14.4 ounces (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #571,835 in Books (See Top 100 in Books)

More About the Author

Rod Collins is the Director of Innovation at Optimity Advisors, a national management consulting firm. Rod is a leading expert on the next generation of business management. He works with forward thinking executives who understand that managing great change means changing how we manage. Rod helps business leaders leverage the power of innovation and collaboration to drive extraordinary performance and to master the challenges of a world reshaped by the sudden and unprecedented combination of accelerating change and escalating complexity.

Rod is the former chief operating executive of the Blue Cross Blue Shield Federal Employee Program, one of the nation's largest and most successful business alliances, which today has over $28 billion in annual revenues. Under his leadership, the business experience its greatest five-year growth period in its 53 history, as year after year, it set new records for operational and financial performance.

Rod writes a weekly blog on management innovation, which highlights how today's best-run companies are reinventing management to adapt and keep pace with the speed of accelerating change. To learn more, visit http://blog.optimityadvisors.com

Customer Reviews

Most Helpful Customer Reviews
4 of 4 people found the following review helpful
Format:Paperback
This is a terrific, insightful book.

In this book, author Rod Collins flatly states that the command-and-control, hierarchic management model is obsolete, and the days of the leader-hero "taking charge" are over. Mr Collins offers rationales based on his real-world and hands-on experience of running a large, complex multi-billion dollar health insurance operation. The main reason the old model is dead is simply this: the world of business is getting incredibly complex, and the top-down hierarchic model cannot cope with all the complexity.

One thing I really liked about the book is the author's willingness to tell it like it is. For example, "When it comes to implementing the insights of the human relations movement, management's efforts have been more about style than substance. Today's managers may spend more time soliciting inputs from their workers, but at the end of the day, managers are still the bosses, the workers are still subordinates, and these professionals are still expected to do as they're told."

Mr Collins notes that this "Do as your told" management style has its origins in the industrial age when mass production ruled, and managers were more educated than their workers. The absurdity is that today we are hired precisely because of our education and knowledge, yet managed as though we're ignorant and clueless.

Fundamentally, as Mr Collins says, "Nobody is smarter than everybody" - yet our management systems treat bosses as smarter than their subordinates. In this situation, the collective knowledge of the organization - so crucial to competitive advantage - is seen to rest with only a chosen few. This leads to knowledge being distorted or lost.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Leadership in a Wiki-World July 16, 2012
By gp80237
Format:Paperback
Rod Collins has taken leadership into the 21st Century. At a time when businesses are struggling to survive in the new Digital Age the ones that are going to survive and flourish will need to follow a new set of rules. To be successful leaders need to move away from being "Bosses" and move towards being better facilitators.

It doesn't matter if you are a company of one or a Fortune 500 company, mass collaboration will be one of the keys to success for businesses of any size. Leadership in a Wiki World not only gives you a guide to the principles of Wiki-Management, it provides the tools companies need to stay ahead of the others in today's business world.
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1 of 1 people found the following review helpful
4.0 out of 5 stars A book for any thinking manager November 11, 2010
Format:Paperback
Leadership in a Wiki World is about knowledge - how it is shared, how it is used and who owns it. The underlying theme of the book is that collaboration is now driving, people, organisations and ultimately, the economy.

It's also about how organisations are structured and how they are managed. Collins cites three developments that have changed the way organisations and people do, and manage business today:
- The social technology of the command-and-control organisation cannot keep pace with the speed of change in today's faster moving markets.
- The internet has created the unprecedented capacity for mass collaboration.
- The ascendance of knowledge networks and the decline of facilities.

Collins makes many good points about the changing nature of how organisations might best be structured. In particular, moving from hierarchical to process-driven, where the emphasis is on customer satisfaction rather than maximising shareholder value. He suggests that "the emergence of business processes as the new focus of work and the identification of organisational learning and mass collaboration" are critical core competencies managers need to develop.

There are two points that some readers may not agree with about Leadership in a Wiki World. Firstly, in developing his argument, Collins gives mainly service type organisations as examples. Secondly, most of the examples given are US based companies. It may be that there are many other non-service companies outside of the US that have been doing what Collins suggests long before the internet (and particularly the social media revolution) took hold.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Landmark Book for the Digital Age September 6, 2010
Format:Paperback|Verified Purchase
Leadership in a Wiki World by Rod Collins is a most important addition to the literature on our Digital Age. There are numerous books on dealing successfully with aspects of our new world that are valuable contributions to public knowledge. Mr. Collins has put together the fundamentals of the changes to our world and their implications for our management theory and practice in a clarifying way that has great merit on its own and that also gives increased understanding of the context for the other publications. Mr. Collin's insights provide both a superior big picture context and useful applications for the daily exercise of management and operations. I consider this book to be a landmark publication for all dimensions of society seeking to find a more appropriate response to the unprecedented challenges of our Wiki Digital Age.
..... Don Prentice, founder of New Perspectives
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