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Leading the Learning Revolution: The Expert's Guide to Capitalizing on the Exploding Lifelong Education Market Hardcover – January 4, 2013

4.7 out of 5 stars 23 customer reviews

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Editorial Reviews

Book Description

Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that can’t keep pace with the need for instant access to materials and flexible delivery methods, as well as demands for community and connection.

Leading the Learning Revolution is the first book to explain how to tap into this lucrative market, which rewards the most forward-thinking training firms, professional associations, continuing education programs, entrepreneurial speakers and consultants, and others. Filled with insights from the author’s vast experience, field-tested strategies, interviews, and anecdotes, the book explains how to:

• Use technology to create high-impact learning opportunities

• Develop content that is faster and better than the competition’s

• Convert prospects to customers by building connection

• Focus on the bottom-line results of lifelong learning

Successful people and organizations never stop learning, and the people and organizations that lead that learning will never stop growing!

From the Author

There has been a real boom in the market for online courses and other types of educational content lately, and along with it, a lot of advice on how to get rich quick selling online courses, or videos, or Webinars - name your medium of choice. My aim with Leading the Learning Revolution was to bring real, in-depth business thinking to the adult education market and lay out a road map for long-term business success - whether you are an individual entrepreneur or a large organization.

Many people, I realize, aren't expecting a business book when they see the phrase "Leading the Learning Revolution," but that's what this is. One of the early readers referred to is a an "MBA in a Book" for being in the education business. I think that pretty well sums it up. I think it is extremely important for people who are in this business to recognize that we are in the midst of a revolution and they are leaders - very few things impact and change people's lives like learning does. The "Revolution" represents a huge opportunity to build a great business while really helping people.
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Product Details

  • Hardcover: 240 pages
  • Publisher: AMACOM (January 4, 2013)
  • Language: English
  • ISBN-10: 0814432255
  • ISBN-13: 978-0814432259
  • Product Dimensions: 6.1 x 1 x 9.1 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (23 customer reviews)
  • Amazon Best Sellers Rank: #395,986 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
Just finished reading Jeff Cobb's book, "Leading the Learning Revolution"... Wow!
This book should become a standard must-read for anyone involved in Learning/Training in the Corporate/Education/Publishing/Association world. It wouldn't hurt business leaders (or one with hopes of leadership) to read and get their arms around how these strategies/processes/examples will impact their organization. This book is a blueprint - very nearly a business plan - for getting involved/understanding online learning.
The basics are there for the newbie. The big-picture is there for the executive. The plan/process is there for the entreprenuer. The specifics are there for the expert to add to their quiver. (I've been building online learning spaces for years and I still learned a lot.) I liked that the book was very organized and methodical, but mixed in stories, expert interviews, and offered special links for the readers to go online and learn more.
I have no idea why the author would essentially "give away" ($30?) what he could charge corporate america thousands of dollars to consult on their online learning project, but I'll take it! (and so should you)
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Format: Hardcover
This book follows a modern format of telling the reader what he needs to know by directing to specific information contained at the author's website. Cobb has done his homework by interviewing many outstanding experts in the field of education and getting them to share meaningful tips.
One feature of this book is thinking outside the box. All of this information regarding how to reach a potential customer that sells them on the idea of learning, and then closing the sale by teaching, is useful in establishing a new learning business online. Cobb's informative material and techniques can sell widgets or any other product you might think of, with a modicum of expense, when you use his ideas of testing what works.
This is a five-star book, which can be your new job! You can operate from the comfort of your home using computers, video, and a dedicated effort to find success.
Clark Isaacs at affairedecoeur.com
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Format: Hardcover Verified Purchase
Nearly anyone with a decent computer, a high-speed Internet connection, and expertise or access to expertise in a topic or skill set can reach a global audience in very sophisticated ways, according to Jeff Cobb in this book. Although the book refers particularly to lifelong learning, its contents are relevant to any type of education organization including trade and professional associations and businesses which play a role as brokers of expertise.

After discussing the social and technological changes which affect the learning industry, the author goes on to consider a number of interesting issues, including:

* How to identify opportunities for providing learning services by listening to potential learners and comparing their needs with your expertise
* The importance of standing out from generic education providers, and ways in which you can make your offerings unique, memorable and remarkable
* Ways of creating high-value learning experiences which fulfil the advertised learning objectives
* How to understand the value which customers put on their learning needs, and price your offerings accordingly
* Software and hardware tools available for creating learning experiences, including learning management systems, and tools for creating and editing video and audio recordings, image editing, and hosting webinars
* The importance of continually creating and curating valuable content so that you remain a visible source of value to current and potential customers; and
* How to promote your offerings on the Internet

Although the book refers mostly to the opportunities for providing educational services, there are significant risks as well.
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Format: Kindle Edition Verified Purchase
With all the disruptions in recent years--including in the educational system and also the job market--it has become more vital than ever for educators to embrace new opportunities, new technology, and new media. As the author points out, there is an enormous number of people who want to learn, and there are more opportunities than ever before to teach them. Cobb outlines the potential market, the tools available, and the strategies to bring enough value to students that you can make a business out of it. I've already finished the book once, and am now halfway through reading it a second time. I'm taking notes.
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Format: Kindle Edition Verified Purchase
Jeff Cobb provides a through and thoroughly fascinating overview of the lifelong learning business. For anyone interested in exploring this territory as a possible place to make a living, this is a guide book you won't want to be without.
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Format: Hardcover
I'm in the online education business and I think this book should be a "must read" for anyone selling courses online (both teachers and subject matter experts). The book explores the intersection where education and entrepreneurship meet. What I loved about this book is that although it explores all of the exciting business opportunities that are found in online education... it does so with a focus on the outcomes and goals of students. Highly recommend.
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