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Leading the Learning Revolution: The Expert's Guide to Capitalizing on the Exploding Lifelong Education Market Hardcover – January 4, 2013
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Lifelong learning has become a multibillion-dollar business, with more than 60 million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more. But it is also an industry in flux, as newcomers topple old-guard organizations that can’t keep pace with the need for instant access to materials and flexible delivery methods, as well as demands for community and connection.
Leading the Learning Revolution is the first book to explain how to tap into this lucrative market, which rewards the most forward-thinking training firms, professional associations, continuing education programs, entrepreneurial speakers and consultants, and others. Filled with insights from the author’s vast experience, field-tested strategies, interviews, and anecdotes, the book explains how to:
• Use technology to create high-impact learning opportunities
• Develop content that is faster and better than the competition’s
• Convert prospects to customers by building connection
• Focus on the bottom-line results of lifelong learning
Successful people and organizations never stop learning, and the people and organizations that lead that learning will never stop growing!
From the Author
Many people, I realize, aren't expecting a business book when they see the phrase "Leading the Learning Revolution," but that's what this is. One of the early readers referred to is a an "MBA in a Book" for being in the education business. I think that pretty well sums it up. I think it is extremely important for people who are in this business to recognize that we are in the midst of a revolution and they are leaders - very few things impact and change people's lives like learning does. The "Revolution" represents a huge opportunity to build a great business while really helping people.
Top Customer Reviews
This book should become a standard must-read for anyone involved in Learning/Training in the Corporate/Education/Publishing/Association world. It wouldn't hurt business leaders (or one with hopes of leadership) to read and get their arms around how these strategies/processes/examples will impact their organization. This book is a blueprint - very nearly a business plan - for getting involved/understanding online learning.
The basics are there for the newbie. The big-picture is there for the executive. The plan/process is there for the entreprenuer. The specifics are there for the expert to add to their quiver. (I've been building online learning spaces for years and I still learned a lot.) I liked that the book was very organized and methodical, but mixed in stories, expert interviews, and offered special links for the readers to go online and learn more.
I have no idea why the author would essentially "give away" ($30?) what he could charge corporate america thousands of dollars to consult on their online learning project, but I'll take it! (and so should you)
One feature of this book is thinking outside the box. All of this information regarding how to reach a potential customer that sells them on the idea of learning, and then closing the sale by teaching, is useful in establishing a new learning business online. Cobb's informative material and techniques can sell widgets or any other product you might think of, with a modicum of expense, when you use his ideas of testing what works.
This is a five-star book, which can be your new job! You can operate from the comfort of your home using computers, video, and a dedicated effort to find success.
Clark Isaacs at affairedecoeur.com
After discussing the social and technological changes which affect the learning industry, the author goes on to consider a number of interesting issues, including:
* How to identify opportunities for providing learning services by listening to potential learners and comparing their needs with your expertise
* The importance of standing out from generic education providers, and ways in which you can make your offerings unique, memorable and remarkable
* Ways of creating high-value learning experiences which fulfil the advertised learning objectives
* How to understand the value which customers put on their learning needs, and price your offerings accordingly
* Software and hardware tools available for creating learning experiences, including learning management systems, and tools for creating and editing video and audio recordings, image editing, and hosting webinars
* The importance of continually creating and curating valuable content so that you remain a visible source of value to current and potential customers; and
* How to promote your offerings on the Internet
Although the book refers mostly to the opportunities for providing educational services, there are significant risks as well.Read more ›
Most Recent Customer Reviews
Loved it! Reading is not on my most interested things to do buT this was great. Much needed information for today's learning environment.Published 9 months ago by Brian
This is a great book for anyone who is contemplating starting an online course. The book gives you all of the relevant background and best practices across the industry and... Read morePublished 11 months ago by Brett
I'm a seasoned hi tech entrepreneur with a M.Ed in Instructional Design, so my enthusiasm for this book should be taken seriously. Read morePublished 13 months ago by Jim Stone
Very insightful and very well organized. Thank you for providing a variety of other resources to consider. I'm excited about joining the learning revolution.Published 13 months ago by Maurice
Great overview on the current state of online learning and where it appears to be headed.Published 14 months ago by divadesigner
Great book specially if you are starting from scratch. If you have technology knowledge like I do, a few chapters are pretty obvious, but it does not change the value of the book. Read morePublished 17 months ago by Amazon Customer
Awkward and difficult to read. Couldn't go past the 50 pages mark. Beyond that I merely skimmed, but it doesn't look like a book that's about "learning", but rather about... Read morePublished 19 months ago by Roey Tzezana
I got more than I bargained for. From up to date marketing and product development strategy to actual names of various resources out there this book sets you up. Read morePublished on May 11, 2014 by Ryan