Automotive Holiday Deals Books Gift Guide Books Gift Guide Shop Men's Athletic Shoes Learn more nav_sap_SWP_6M_fly_beacon Train egg_2015 All-New Amazon Fire TV Grocery Gifts for Her  Fine Art Deals Amazon Gift Card Offer cm15 cm15 cm15 $30 Off Amazon Echo $30 Off Fire HD 6 Kindle Cyber Monday Deals Shop Now DOTD
Leading Product Development and over one million other books are available for Amazon Kindle. Learn more

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Buy Used
Condition: Used: Very Good
Comment: Book is lightly used with little or no noticeable damage. Unbeatable customer service, and we usually ship the same or next day. Over one million satisfied customers!
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise Hardcover – October 1, 1994

3 customer reviews

See all 6 formats and editions Hide other formats and editions
New from Used from
"Please retry"
"Please retry"
$4.95 $0.01

Special Offers and Product Promotions

  • Take an Extra 30% Off Any Book: Use promo code HOLIDAY30 at checkout to get an extra 30% off any book for a limited time. Excludes Kindle eBooks and Audible Audiobooks. Restrictions apply. Learn more | Shop now

Editorial Reviews


William J. White Chairman, President, and CEO, Bell & Howell Company Succinctly and effectively describes the critical role and behavior of top management. -- Review

About the Author

Steven C. Wheelwright is the Class of 1949 Professor of Business Administration at the Harvard Business School. He is coauthor of Revolutionizing Product Development (Free Press, 1992) and Dynamic Manufacturing with Robert H. Hayes (Free Press, 1988).

Engineering & Transportation Books
Discover books for all types of engineers, auto enthusiasts, and much more. Learn more

Product Details

  • Hardcover: 176 pages
  • Publisher: Free Press (October 1, 1994)
  • Language: English
  • ISBN-10: 0029344654
  • ISBN-13: 978-0029344651
  • Product Dimensions: 6.4 x 0.9 x 9.6 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #1,377,116 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

5 star
4 star
3 star
2 star
1 star
See all 3 customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

10 of 12 people found the following review helpful By Jay van Zyl on May 24, 1999
Format: Hardcover
This is definitely a senior executive's reference or summary to product development. Some of the essential concepts in taking products to market are covered. Steven Wheelwright and Kim Clark capture the essence of making products successful although many concepts have been captured already in the field of software engineering. The importance of senior management's involvement in the process, effective portfolio management and the journey to building effective teams are well laid out. We have found that product managers can relate to the content and use some of the macro principles on projects. Reading this with "Developing Products in Half the Time", "Managing the Design Factory", "Commercializing New Technologies", "Microsoft Secrets", "Seeing Differently", and "The Innovator's Dilemma" will give you a full appreciation of the content.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
4 of 8 people found the following review helpful By J. Groen VINE VOICE on November 9, 1999
Format: Hardcover Verified Purchase
This is an excellent book. Thorough plan on how to implement a new product process and senior management's role. We're using this at our company to define the processes.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
3 of 9 people found the following review helpful By on May 6, 1999
Format: Hardcover
I found this book tough to plow through. Straight from the "ivory tower", it belongs in a college classroom, not in the real business world. It is quite general, so perhaps it is helpful in some segments of business. I found it hard to relate to my world of commercial software development.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse

Want to discover more products? Check out this page to see more: product marketing