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Leading Product Development: The Senior Manager's Guide to Creating and Shaping the Enterprise Hardcover – October 1, 1994


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Product Details

  • Hardcover: 176 pages
  • Publisher: Free Press (October 1, 1994)
  • Language: English
  • ISBN-10: 0029344654
  • ISBN-13: 978-0029344651
  • Product Dimensions: 6.4 x 0.9 x 9.6 inches
  • Shipping Weight: 1 pounds
  • Average Customer Review: 3.7 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #578,952 in Books (See Top 100 in Books)

Editorial Reviews

Review

William J. White Chairman, President, and CEO, Bell & Howell Company Succinctly and effectively describes the critical role and behavior of top management. -- Review

About the Author

Steven C. Wheelwright is the Class of 1949 Professor of Business Administration at the Harvard Business School. He is coauthor of Revolutionizing Product Development (Free Press, 1992) and Dynamic Manufacturing with Robert H. Hayes (Free Press, 1988).

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Most Helpful Customer Reviews

10 of 12 people found the following review helpful By Jay van Zyl on May 24, 1999
Format: Hardcover
This is definitely a senior executive's reference or summary to product development. Some of the essential concepts in taking products to market are covered. Steven Wheelwright and Kim Clark capture the essence of making products successful although many concepts have been captured already in the field of software engineering. The importance of senior management's involvement in the process, effective portfolio management and the journey to building effective teams are well laid out. We have found that product managers can relate to the content and use some of the macro principles on projects. Reading this with "Developing Products in Half the Time", "Managing the Design Factory", "Commercializing New Technologies", "Microsoft Secrets", "Seeing Differently", and "The Innovator's Dilemma" will give you a full appreciation of the content.
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4 of 8 people found the following review helpful By J. Groen VINE VOICE on November 9, 1999
Format: Hardcover Verified Purchase
This is an excellent book. Thorough plan on how to implement a new product process and senior management's role. We're using this at our company to define the processes.
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3 of 9 people found the following review helpful By steveraj@bigfoot.com on May 6, 1999
Format: Hardcover
I found this book tough to plow through. Straight from the "ivory tower", it belongs in a college classroom, not in the real business world. It is quite general, so perhaps it is helpful in some segments of business. I found it hard to relate to my world of commercial software development.
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