Leading Product Innovation: Accelerating Growth in a Product-Based Business [Hardcover]

Marvin L. Patterson (Author)

Book Description

ISBN-10: 0471345172 | ISBN-13: 978-0471345176 | Publication Date: October 22, 1999 | Edition: 1

"Leading Product Innovation presents a comprehensive and (most importantly) useful framework for understanding how the enterprise innovation engine affects business results, now and for the long term. The book encapsulates literally decades of knowledge and experiences, to give a clear picture of the vital engines of growth, in a well organized presentation blending solid theory with illustrations from real-world applications."-James Bixby, CEO, Sequal, Inc."I found Leading Product Innovation to be a captivating piece of work. The author's development of innovation as the essential process for corporate renewal is masterful. The coverage and use of analytical techniques relating innovation investment rates to year-over-year revenue growth is stunning. This book is a must read for the bench scientist to the CEO."-Charles P. Holt, Director of the Joseph C. Wilson Center for Research and Technology of Xerox Corporation

Editorial Reviews

Review

"This book is grounded in reality, providing numerous examples and real-life illustrations of both successes and failures. One of the appeals is that it is so clearly related to the field of high tech manufacturing. ...This book has much to offer." (Strategy, November 2000)

From the Inside Flap

In today's hypercompetitive global marketplace, innovation is the lifeblood of the business enterprise. Seen in this light, the traditional practice of delegating full responsibility for product innovation to the engineering department is worse than outdated-it is downright reckless. For new-product programs to be competitive, executives and upper-level managers must treat innovation as an enterprisewide business process, and manage it strategically. In this groundbreaking book, Marvin Patterson and John Fenoglio describe how many of today's leading firms have achieved bold new levels of profit and performance through improved product-innovation management. More importantly, they provide business leaders with a complete blueprint for replicating that success in their organizations. Drawing upon extensive experience, Patterson and Fenoglio develop a systemic view of innovation, showing clear connections among all aspects of new-product creation-from the single project to the product portfolio, from the R&D work environment to revenue growth. They also draw upon the experience of managers at top firms involved in all areas of new-product creation, as reflected in case studies and anecdotes drawn from their work at Hewlett-Packard, Xerox, and Caterpillar, among others. Out of these compelling stories, they distill a set of innovation-management principles, models, and best practices, and develop guidelines for putting them to work in virtually any company that generates new products. The authors address all factors critical to successful product innovation, and pay particular attention to the roles that upper-level managers must play in directing new-product efforts. They also describe the essential elements of a work environment that supports creativity and productivity, attributes of paramount importance to a competitive business enterprise. An authoritative guide to cutting-edge innovation management, Leading Product Innovation is required reading for executives and upper-level managers in all business sectors that depend upon successful new products.

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Product Details

• Hardcover: 448 pages
• Publisher: Wiley; 1 edition (October 22, 1999)
• Language: English
• ISBN-10: 0471345172
• ISBN-13: 978-0471345176
• Product Dimensions: 9.2 x 6.4 x 1.4 inches
• Shipping Weight: 1.7 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #3,296,805 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Leading Product Innovation, April 8, 2003

By 

Daniel J. Colon III (San Diego, CA, USA) - See all my reviews

This review is from: Leading Product Innovation: Accelerating Growth in a Product-Based Business (Hardcover)

Leading Product Innovation by Marv Patterson and John Fenoglio is essential reading for anyone working in the field of product innovation and product development. This book explains very clearly the importance of product innovation to business growth and provides the reader with a detailed mental model of an effective product innovation process. Marv and John also describe how senior management can build an environment that allows the product innovation process to flourish, techniques to improve the process over time, and metrics that can be used to manage the process. I highly recommend Leading Product Innovation for all levels of management in the workplace and for students wishing to learn more about the importance of product innovation.

2 of 3 people found the following review helpful:

5.0 out of 5 stars Offer some best practices for product developers, August 26, 2001

By 

A Customer - See all my reviews

This review is from: Leading Product Innovation: Accelerating Growth in a Product-Based Business (Hardcover)

This is a good book for product developers. Especially technology driven business like electronic and Internet industry. Most best practices are useful for business where innovation and short cycle-time are important. The two authors reflect their deep understanding of product development and management consultancy. By using balance score card's approach in their recommended best practice, will benefit to most developers.