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Leading So People Will Follow Hardcover – October 16, 2012

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Editorial Reviews

Amazon.com Review

Q & A with Erika Andersen, Author of Leading So People Will Follow

Erika Andersen
Erika Andersen
How did leadership become a passion for you?

It was a gradual evolution. I think, sadly, the initial impetus for my interest in leadership was my own experience of having bad bosses. I remember in my 20s and early 30s, thinking, "Can they not see what's happening? Do they not understand that the way they're treating us is having exactly the opposite result to what they're trying to achieve?" So I got curious about what I might do differently when I had the chance to manage. And then, when I became a manager, I saw that my intentions and my actions had a huge impact on the individuals working for me, and on whether they were able to coalesce into a strong team. I learned a lot--and I saw that it helped.

So when I started my company, Proteus, in 1990, I was already fascinated by the whole topic, and wanting to support people to be the best leaders they were capable of being.

It seems fairy intuitive that the six characteristics you explore are crucial to a leader's success. Why do so many leaders still come up short?

I believe there are two problems. First is the cultural assumptions we have about leadership--many of which are deeply counter-productive. For instance, most people think that a good leader should "have all the answers." So, unfortunately, when people get into leadership positions they act out that assumption by doing a lot more telling than listening; by hesitating to say "I don't know" (when they don't); or by taking credit for smart solutions, even when the solutions come from someone else.

The other problem is a lack of self-reflection. Most of the truly good and followable leaders I know spend time thinking about their strengths and weaknesses, about the impact they're having on their followers, about how they can improve. Poor leaders tend to just plow through--don't think much about it, don't invite feedback.

Fortunately, both of these problems are fixable--and I'm hoping that Leading So People Will Follow will give people the insight and tools they need to do so.

Which characteristic has been the most difficult for you to develop?

Courage. A big part of being courageous as a leader involves doing things that are personally uncomfortable for you. That's been an evolution for me. The three things I'm learning to do better as a leader--even though they're tough for me--are to be more patient; not to take feedback too personally; and to keep listening when an idea doesn't at first make sense to me. All three require courage for me. (That's the interesting thing about courage--it's very personal. I know leaders for whom doing the exact opposite would require courage: being less patient and more directive; taking feedback more personally; and stating clearly when an idea doesn't make sense to them!)

Many of the leaders you interviewed for the book are women. Are there different characteristics women should focus on versus men?

In the fifteen years we've been using this model with leaders, we've found it's really gender-neutral. We haven't seen disproportionate representation in any of the six attributes. And we also haven't found any gender bias among followers (that is, any attributes that men are more interested in seeing than women are, or vice versa).

It really reinforces for me that this sense of what makes a good leader is a deeply human, deeply wired-in capability. If you think about it, until recently, whether we accepted someone as our leaders was a life-or-death decision. Choose badly, and you were much more likely to starve or be killed by enemies. So the ability to select good leaders is a group survival mechanism. We look for those qualities--independent of the leader's gender, age or race--that will help the 'tribe' stay safe and prosper. Even today, we still rely upon that ancient capability; we choose to align ourselves with those leaders who fulfill our deeply-held sense of what makes a worthy leader.

There are plenty of leadership assessments out there. What makes yours unique?

The main point of difference is that the Accepted Leader assessment is based on what we call 'followability.' There are a handful of attributes that people need to see in a leader before they'll fully 'sign up'; truly commit to that person as their leader.

Often leaders are smart, strategic, results-oriented, and high-energy--all the things we've come to think of as essential elements of leadership--and yet they can't seem to gather the organization together and move it forward. We've found they need to also be far-sighted, passionate, courageous, wise, generous and trustworthy, in order to build a team or an organization that's fully committed and ready to go with them.

The Accepted Leader assessment offers a way to find out if your followers see those key attributes in you--and, if not, how to develop them.


You recognize leadership when you see it, but many people tend to stumble when asked to come up with a definition. Not so for Andersen, who is a leadership coach and Forbes blogger. She couldn’t be more direct and succinct as she breaks down the definition of leadership into six components or, more apropos to her discussions, the six attributes of a good leader—far-sightedness, passion, courage, wisdom, generosity, and trustworthiness. Her point and approach are to teach how to be an effective leader, supported by her fundamental philosophy that “when someone who is put in the ‘leader’ seat doesn’t demonstrate the leadership qualities for which human beings have a kind of built-in radar, that person is unlikely to be effective as a leader.” To that end, she offers five “key behaviors” for each of the six leadership components. A book to read more than once and to consult many times.— Brad Hooper, Booklist Online


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Product Details

  • Hardcover: 224 pages
  • Publisher: Jossey-Bass; 1 edition (October 16, 2012)
  • Language: English
  • ISBN-10: 111837987X
  • ISBN-13: 978-1118379875
  • Product Dimensions: 6.3 x 0.8 x 9.3 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (29 customer reviews)
  • Amazon Best Sellers Rank: #259,302 in Books (See Top 100 in Books)

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More About the Author

I'm the founding partner of Proteus International, a coaching, consulting and training firm that focuses uniquely on leader readiness (www.proteus-international.com). I coach and advise senior executives at a variety of companies - GE, Conde Nast, NBC Universal, Union Square Hospitality Group, Facebook and Hyatt, among others. I am also the author of Be Bad First - Get Good at Things Fast to Stay Ready for the Future (Bibliomotion, 2016), Leading So People Will Follow (Jossey-Bass, 2012), Being Strategic: Plan for Success; Out-think Your Competitors; Stay Ahead of Change (St. Martin's Press, May 2009), and Growing Great Employees: Turning Ordinary People into Extraordinary Performers (Portfolio, 2006). I blog at erikaandersen.com and at blogs.forbes.com/erikaandersen/

Customer Reviews

Top Customer Reviews

Format: Kindle Edition
This is a wonderful book well worth multiple readings.

First, some context.

"Leadership" is perhaps one of the most abused and misused words of our time. With heart-touching background music, political advertisements talk about "leadership" as the core reason for your vote, even if the candidate has never led as much as a neighborhood homeowners association. Coaches talk about an athlete's "leadership" on the field or on the court. The business media report on the "leadership" expected of a new CEO, or the failed "leadership" of an executive given the boot. But rarely do we see or hear a precise, actionable definition of what true leadership actually entails and requires.

Erika Andersen comes to the rescue in Leading So People Will Follow. The title itself seems to self-evident. Sadly, it's usually not so obvious in actual practice. For reasons still mystifying in this day of easy access to so much information on every subject imaginable, many people try to "lead" by position, by manipulation, by coercion, by charisma, by sound bite, and even by good intentions. It's all for naught.

Simply put, effective leaders behave in ways that engage people, that earn people's trust, that inspire people's confidence, that influence people to invest their discretionary effort in a common cause. In other words, you aren't really a leader unless and until people willingly follow.

Let's face it, most of us long for good leaders. Unfortunately, the person "appointed" as our leader is too often not the person whom others look to for direction and reassurance.

So, what exactly are the behaviors that inspire followership? Erika Andersen provides a practical framework that any aspiring leader can use for reflection and growth.
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Format: Kindle Edition
I own all three of Erika Andersen's books, but this is the first time I've taken a moment to write a review. Not only is this book well-written and captivating, but it explains complex matters in a very simple and clear manner. Erika has the remarkable ability to help you identify your strengths and weaknesses, then she provides practical steps to help you reach your highest potential. Her approach is unlike anything I've seen before, and I'm truly grateful to have a guide like this for my personal and professional growth. I wholeheartedly recommend this book to my friends, family and co-workers, as well as anyone who wants to learn the best way to be(come) a successful and respected leader.
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Format: Kindle Edition
This is an excellent book on leadership. Unlike many books in the often-trendy field, this book looks at leadership based on timeless principles that have been as important to leaders across cultures and across times as they are to us, today.

The author's leadership model is that rare combination of one that is both values-based, and highly practical. She shares many examples that are culled from her own experience working with extraordinary leaders in the business world: individuals who have earned the respect, not just of the marketplace, but also of those who work for them. She also offers detailed practical advice on how anyone can build their capacity to become a genuine leader.

Reading this book is an inspiration, a call to action and an antidote to cynicism. It made me ponder: if the attitudes, qualities and behaviors the author describes were followed more widely, would we face the crisis of confidence we observe in many domains within the cultural landscape these days? Or not? And perhaps on a more basic level; would we enjoy our work more while getting more accomplished at the same time? Read this book and see what you think.
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Format: Hardcover
Those who have read any of Erika Andersen's earlier works -- notably Growing Great Employees: Turning Ordinary People into Extraordinary Performers and Being Strategic: Plan for Success; Out-think Your Competitors; Stay Ahead of Change -- already know that she is among the business world's most knowledgeable authorities on what effective leadership is...and isn't. I think her latest is her most important and most valuable book...thus far.

In it, she focuses on "what those core timeless attributes [of great leadership] are, why they are so essential to us, and perhaps most important, how to develop these attributes yourself." She characterizes them as "archetypal elements" that help to explain why people follow some people and not others. At one point she realized, "I had indeed stumbled onto something primal, that I had identified those attributes that resonate in our 'looking-for-leaders DNA.'" They are Farsighted, Passionate, Courageous, Wise, Generous, and Trustworthy. Not a headsnapper among them, nor does Andersen make any such claim, but all are eminently worthy of the chapter she devotes to each.

I commend her on her brilliant use of several reader-friendly devices that include dozens of "Try It" sections inserted throughout her lively and eloquent narrative. For aspiring leaders-in-training, I think these exercises resemble (at least to some extent) the purpose and functionality of simulation exercises that pilots-in-waiting use to gain valuable experience without risk. I also commend her on her clever use of "Core Ideas" that are also strategically inserted throughout the narrative. They will facilitate, indeed expedite review of key points later.
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