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Q. Why is your book timely-- what makes it important right now?
A. There's been a flurry of startup activity made possible by the lowered barriers to entry of cloud computing, social media, and app platforms. But there's less accountability. If you look at the numbers, it's a bloodbath: you're almost certain to fail. One reason for this is that founders are delusional. But data doesn't lie, and the right data in the right place at the right time can change your business (to steal from Steward Brand.) That's what this book is about-- using data to build a better business faster.
Q. What information do you hope that readers of your book will walk away with?
A. We have a ton of concrete data-- ideas of what's normal; what metric to watch at what time; and so on. But more than any of this, we hope they'll come away with an experimental eye, realizing that they're not building a product. Instead, they're building a tool to figure out what product to build.
Q. What's the most exciting and/ or important thing happening in your space?
A. That nearly every mature industry is ripe for disruption. An entrepreneur, working within a host organization, can absolutely revitalize the business (as Procter & Gamble did when it introduced Swiffer, for example.) And a small business can tackle giants or entrenched competitors by being more agile (as Uber did to taxis, or Airbnb did to hotels.) Mops, taxis, and rentals aren't new. But they're hugely susceptible to change if it's applied in a measured, careful way.
Very concise thinking, practical tips and case studies inside the book.
This book will certainly become the best reference to learn and understand metrics and analytics in relation to Lean Startup and Customer Development.
I've read a ton of books like these that are all very vague, "big concept" ideas that don't give much away.
Really great book to learn how to read the statistics for helping your startup to improve its engagement.Published 6 days ago by Franco Risso
A great practical book on how to get the most out of your analytics. Full of great examples, great metrics, and a great system for understanding what types of metrics will improve... Read morePublished 14 days ago by Erik A. Saltwell
Excellent book. Establishes a base line for developing a start-up using the combination of analytics, lean principles and Steve Blanks original work. Read morePublished 1 month ago by Christopher McCabe
This book really illustrates the whole development process of your business. It could have been shorter though, and some times the example, especially the numbers attached to it... Read morePublished 2 months ago by Amazon Customer
Excellent follow up to the Eric Reis' book. This is a book you will keep at hand and go back to, at each stage of your startup's development. Read morePublished 2 months ago by MSK
This is a difficult question for startup teams that "Lean Analytics" does a great job of addressing. Read morePublished 3 months ago by Jay Badenhope
The most valuable part of this book is the definition of vanity metric, which give a clue of what defines a good / bad metric. Read morePublished 4 months ago by Adam Yang
This book is the missing piece in the LEAN puzzle, not only does it cover the measurement in depth, it also shows you how to implement the metrics in a number of cases. Read morePublished 4 months ago by W J Badenhorst