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Cindy Alvarez is a product manager who turns understanding the customer into competitive advantage. Currently the Director of User Experience and Product Design for Yammer (a Microsoft company), she has worked with early- and mid-stage startups as well as Fortune 500 companies to make customer development an ingrained part of company culture and product development process.
The book has case studies throughout and includes practical advice.
In other words, it breaks down the process one would go through to tailer their business offerings into something customers actually will buy.
Highly recommended for anyone looking to become more customer oriented or customer centric.
As a long term practitioner of Lean, well, I'm not sure what's Lean about it other than it fits into the ecosystem of the Lean startup books, and from that perspective, it makes... Read morePublished 19 hours ago by Jason Stokes
If you have read any of the Lean series books, as I have the language in this book is going to seem familiar. Read morePublished 6 days ago by atmj
To me this book is a how-to on learning marketing lessons on the cheap. In other words, it breaks down the process one would go through to tailer their business offerings into... Read morePublished 7 days ago by Citizen John
Un nuovo libro che alimenta un filone inaugurato dalle opere di Steve Blank (Four Steps to the Epiphany) e Eric Ries (The Lean Startup). Read morePublished 17 days ago by Amazon Customer
Years ago I received a patent for, what I thought would make me a fortune. Unfortunately, I had no other experience and no way of knowing soooooo many things that would have been... Read morePublished 17 days ago by Morley Dotes
Great book comprised with actionable components that you could test out right away. I'll be integrating many of the books tips into my own process.Published 21 days ago by abritez
One of the best book on the practice of customer development after Steve Blanks Four Steps to Epiphany. Read morePublished 21 days ago by Thiyagarajan
Lean Customer Development by Cindy Alvarez is a rare book in that actually underestimates its usefulness. Read morePublished 22 days ago by Philip R. Heath
We had Cindy on our podcast, The Entrepreneurs Library, to give a full run down of Lean Customer Development. She is an expert and the book is phenomenal! Read morePublished 26 days ago by Wade Danielson