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Cindy Alvarez is a product manager who turns understanding the customer into competitive advantage. Currently the Director of User Experience and Product Design for Yammer (a Microsoft company), she has worked with early- and mid-stage startups as well as Fortune 500 companies to make customer development an ingrained part of company culture and product development process.
The book has case studies throughout and includes practical advice.
In other words, it breaks down the process one would go through to tailer their business offerings into something customers actually will buy.
Highly recommended for anyone looking to become more customer oriented or customer centric.
This is a great book in the LEAN series. If you are familiar with LEAN product development, etc. then this book and its terminology will be familiar to you and I think you'll get a... Read morePublished 9 days ago by Jonathan
The appendix alone is with the price.
I would complement this book with:
"The Question Book" - Mikael Krigerus and Roman Tschappeler - exploring how to... Read more
This is a very granular, very specific guidebook on the application of scientific principles to the process of 'Lean' customer development - a system where businesses reduce risk... Read morePublished 23 days ago by Sibelius
Cindy Alvarez gives a lot of down-to-earth advice as to finding potential customers and discovering their needs and what they will buy. Read morePublished 1 month ago by Neal Reynolds
Great information about developing your products based on what customers will buy - not because it's what they say they'll buy, or because they say they need a feature or widget... Read morePublished 1 month ago by Kelly Sottelbaum
As a long term practitioner of Lean, well, I'm not sure what's Lean about it other than it fits into the ecosystem of the Lean startup books, and from that perspective, it makes... Read morePublished 1 month ago by Jason Stokes
If you have read any of the Lean series books, as I have the language in this book is going to seem familiar. Read morePublished 2 months ago by atmj
Un nuovo libro che alimenta un filone inaugurato dalle opere di Steve Blank (Four Steps to the Epiphany) e Eric Ries (The Lean Startup). Read morePublished 2 months ago by Amazon Customer
Years ago I received a patent for, what I thought would make me a fortune. Unfortunately, I had no other experience and no way of knowing soooooo many things that would have been... Read morePublished 2 months ago by Morley Dotes