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Cindy Alvarez is a product manager who turns understanding the customer into competitive advantage. Currently the Director of User Experience and Product Design for Yammer (a Microsoft company), she has worked with early- and mid-stage startups as well as Fortune 500 companies to make customer development an ingrained part of company culture and product development process.
The Lean Series, curated by Eric Ries, is a collection of books written by the best people in the field, on topics that matter. The authors dive down into Lean Startup implementation-level details, providing readers with information they can immediately put to use.
We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.
What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.
The book has case studies throughout and includes practical advice.
In other words, it breaks down the process one would go through to tailer their business offerings into something customers actually will buy.
Highly recommended for anyone looking to become more customer oriented or customer centric.
Probably the most important book yet in the "Lean" series. If you ain't got the customers, you ain't got a business. Very very valuable sections on how to get started. Read morePublished 2 days ago by Edward H. Carleton
An invaluable, concise, and on point read whether you're a startup or innovating within a larger structure. Read morePublished 3 days ago by GODanSmith
Very good compaion with Startup Owners manual. You will find both what to learn and how to learn from customers.Published 1 month ago by Murat
This is a great book in the LEAN series. If you are familiar with LEAN product development, etc. then this book and its terminology will be familiar to you and I think you'll get a... Read morePublished 2 months ago by Jonathan
The appendix alone is with the price.
I would complement this book with:
"The Question Book" - Mikael Krigerus and Roman Tschappeler - exploring how to... Read more
This is a very granular, very specific guidebook on the application of scientific principles to the process of 'Lean' customer development - a system where businesses reduce risk... Read morePublished 2 months ago by Sibelius
Cindy Alvarez gives a lot of down-to-earth advice as to finding potential customers and discovering their needs and what they will buy. Read morePublished 2 months ago by Neal Reynolds
Great information about developing your products based on what customers will buy - not because it's what they say they'll buy, or because they say they need a feature or widget... Read morePublished 3 months ago by Kelly Sottelbaum
As a long term practitioner of Lean, well, I'm not sure what's Lean about it other than it fits into the ecosystem of the Lean startup books, and from that perspective, it makes... Read morePublished 3 months ago by Jason Stokes