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Many authors gather profiling information for books like this by researching on the internet, magazine articles, other books, and industry reports. To her credit, Gordon personally visited 16 of the companies cited, with the other four being visited by people from her firm. This direct involvement adds a higher degree of authenticity to her work and this book.
Lean and Green is organized into three sections. Part One presents four steps for creating a lean and green organization: Question Wasteful Practices, Gain Lean and Green Endorsement Using Business Language, Collaborate to Achieve Lean and Green Goals, and Track Progress for Environment and Profit. Interwoven through these introductory chapters are stories about how the 20 profiled employers have applied these approaches. The organizations are mostly large, well-known companies, and a city government, but the principles can be applied in smaller organizations, as well.
The second section of the book presents Real-Life Examples of Putting Lean and Green into Practice. Ten chapters lay out the how-to of building a higher consciousness and effectiveness of environmental practices.
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