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Lean Marketing House (Marketing with Lean, Volume 1) Unknown Binding – 2010

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Product Details

  • Unknown Binding: 150 pages
  • Publisher: Business901; 1ST edition (2010)
  • Language: English
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #4,287,986 in Books (See Top 100 in Books)

More About the Author

Joe Dager takes his process thinking of over thirty years in marketing within a wide variety of industries and applies it through Lean Marketing Concepts. He has owned and operated companies involved in retail, manufacturing and professional services that include several turnarounds and growth companies. Joe is president of Business901, a firm specializing in bringing the continuous improvement process to the sales and marketing arena.

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Most Helpful Customer Reviews

Format: Kindle Edition
A lean, mean, marketing machine...or can be.

You've worked hard on your book, your brand, you new business venture. You have everything in place to be the next big thing. The problem is your wheels are spinning because your ideal audience, your clients, is not taking notice. There is a missing link between your marketing staff and your sale staff that prohibits the true growth of your success. What can you do? How can you improve the reach and impact of your marketing plan?

`Lean Marketing House' builds upon the established pillars of marketing, customer interaction and product movement. This instructional guide illustrates the methods and strategies to streamline both approach and marketing to your potential clients. How do you identify value? How do you create flow and establish flow? What is a map value stream? `Lean Marketing House' is a tool to be used to increase, expand, and develop success.
From the first word, Joseph Dager delivers a how-to book that demands thought and attention to how a business and customer relation is conducted. With each passing page, it is virtually impossible not to envision your strategies and methods, analyzing them to confirm or adjust, as needed, to the `Lean Marketing House' ideals. The more you read the more you think and study the principles identified in this book.

The strength of `Lean Marketing House' lies in the instructional format of the book. It is easy to navigate and able to be used as a reference guide if need be for quick review. The textbook feel of the book lends to its formatting and presentation. Author Joseph Dager's book is a value driven instrument to create flow and seek marketing perfection. I recommend `Lean Marketing House' for anyone who with a start-up business, product or brand to market to potential buyers.
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