A Lean Marketing Revolution: The Timeless-Know How Principles [Kindle Edition]

John Errigo (Author), Eric Zempol (Illustrator)

Editorial Reviews

Product Description

For decades, someone breaking into business had a tough time learning the secrets to marketing. The only solution was a study of numerous books containing hundreds of mind-numbing pages.

Say "goodbye" to those days!

Now available is a short, easy to read, condensed version of the key principles of marketing, writen as, "A Lean Marketing Revolution."

A Lean Marketing Revolution, condense hundreds of pages of current text on marketing into a more easily understood format.

The result is a dynamic and exciting 46 page booklet which gets to the point rather quickly to drive immediate results, which is quite revolutionary.

A Lean Marketing Revolution was released on July 19, 2011. The booklet topped the bestsellers lists in Amazon’s Kindle division for eBooks in the first two weeks of release, quickly reaching the following ratings: number one (#1) as a bestseller in multilevel Marketing; number twenty-four (#24) as a bestseller in Advertising, number thirty-six (#36) in Marketing; number seven (#7) as a bestseller in Business Development; and, finally, number one (#1) as the hot new bestseller in Advertising, Marketing, and Business.

Product Details

• Format: Kindle Edition
• File Size: 290 KB
• Publisher: Quincentennial Publishing Company (July 19, 2011)
• Sold by: Amazon Digital Services
• Language: English
• ASIN: B005DJV4BC
• Text-to-Speech: Enabled
• Lending: Enabled
• Average Customer Review: 4.8 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #33,098 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  • #6 in Kindle Store > Kindle eBooks > Nonfiction > Business & Investing > Marketing & Sales > Marketing > Multilevel
  • #18 in Kindle Store > Kindle eBooks > Nonfiction > Business & Investing > Small Business & Entrepreneurship > New Business Enterprises
  • #26 in Books > Business & Investing > Marketing & Sales > Marketing > Multilevel

More About the Author

John has focused his career on helping others build success and growth in their careers in a variety of roles within organizations. With a passion for training, he develops and facilitates engaging seminars on a variety of subject interest such as; Emotional Intelligence, Effective Leadership in the 21st Century, Group Dynamics, Strategic Communication and Critical Thinking Skills, Interpersonal Effectiveness in the Workplace, and Creating Winning Teams.

As an avid researcher (in the hopes to quench his insatiable curiosity), he has devoted his Master's Thesis on Emotional Intelligence: A Positive Influence on Leadership Effectiveness and Team Cohesion. He is more than two-thirds of his way through his Doctoral studies in Organization Management and Leadership at Capella University.

Since John also enjoys business and technical writing, some of his spare time is spent writing know-how booklets on a variety of topics in business, taking hundreds of pages of technical and business writing and honing it into a new and easy read of about 30 pages. His success is contributed to those willing friends who read these booklets and provides him good feedback. John believes strongly in giving back to his community in Bucks County, PA and teaches Yoga to senior citizens a few months out of the year.

John holds a Communication degree from the University of Scranton and a Master of Science degree in Organizational Development and Training from Saint Joseph's University. John is a member of the Society of Training and Development, Society for Industrial and Organizational Psychology, International Society for Six Sigma Professionals, and a Graduate Honor's Society member of the Omega Chapter of Alpha Epsilon Lambda.

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Short, fun, interesting read, September 10, 2011

By 

Kristine Pasley - See all my reviews

Amazon Verified Purchase

This review is from: A Lean Marketing Revolution: The Timeless-Know How Principles (Kindle Edition)

If you are college student needing to know what market segmentation is using a real world example or someone with a great marketing idea and needing to know the difference between qualitative and quantitative research methods, A Lean Marketing Revolution is for you. Mr. Errigo's catchy chapter titles (my personal favorite is "Would you rather a blueberry pie or just some blueberries & ice cream") to his identifying and relatable examples, makes marketing fun and interesting.

I can promise you that you will not go into Starbuck's, stroll through Time Square, or attend a concert without thinking about the marketing that went into the atmosphere in the shop, the lighted billboards or the t-shirts represented at the concert.

Pick this book up, it is a short, fun, interesting read about the marketing around you and how to utilize the marketing that you see every day for your own new (or old) adventure.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Simple suggestions to help you launch your Big Idea, September 12, 2011

By 

Jim McCleskey - See all my reviews

Amazon Verified Purchase

This review is from: A Lean Marketing Revolution: The Timeless-Know How Principles (Kindle Edition)

This book is an easy read and provides simple common sense ideas to help you launch your own marketing. The big gives advice to those who have a business idea or are planning to market something and are not really sure how to get started with marketing. The book is a good starting point and helps you begin to ask the right questions. I would like to hear more about implementation and where to go next.

1 of 1 people found the following review helpful:

5.0 out of 5 stars Innovating!!, August 24, 2011

By 

Laura Martinetti - See all my reviews

Amazon Verified Purchase

This review is from: A Lean Marketing Revolution: The Timeless-Know How Principles (Kindle Edition)

It was filled with humor, but got the point across. We all need help selling our ideas and this really gives a concise, clear direction on how to do that!! Love it!!