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Lean Marketing

Joe Dager "Joe"
The list author says: "These books offer a starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. It is not about being in a cozy facility or going to Gemba on the factory floor. It is about starting with collaboration with your customer and not ending there. It is about creating Sales Teams that are made up of different departments not other sales people. It is about using PDCA (Plan-Do-Check-Act) through-out the marketing cycle with constant feedback from customers that can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to make a better decision."
Lean Marketing House (Marketing with Lean, Volume 1)
Lean Marketing House (Marketing with Lean, Volume 1)
Strategy from the Outside In: Profiting from Customer Value
Strategy from the Outside In: Profiting from Customer Value
The Toyota Way Fieldbook
The Toyota Way Fieldbook
The Toyota Way to Continuous Improvement:  Linking Strategy and Operational Excellence to Achieve Superior Performance
The Toyota Way to Continuous Improvement: Linking Strategy and Operational Excellence to Achieve Superior Performance
Thinking for a Living: How to Get Better Performances And Results from Knowledge Workers
Thinking for a Living: How to Get Better Performances And Results from Knowledge Workers
Understanding A3 Thinking: A Critical Component of Toyota's PDCA Management System
Understanding A3 Thinking: A Critical Component of Toyota's PDCA Management System
The Leader's Guide to Radical Management: Reinventing the Workplace for the 21st Century
The Leader's Guide to Radical Management: Reinventing the Workplace for the 21st Century
The Principles of Product Development Flow: Second Generation Lean Product Development
The Principles of Product Development Flow: Second Generation Lean Product Development
Sources of Power: How People Make Decisions
Sources of Power: How People Make Decisions
Escape the Improvement Trap: Five Ingredients Missing in Most Improvement Recipes
Escape the Improvement Trap: Five Ingredients Missing in Most Improvement Recipes
Deep Survival: Who Lives, Who Dies, and Why
Deep Survival: Who Lives, Who Dies, and Why
Four Days with Dr. Deming: A Strategy for Modern Methods of Management
Four Days with Dr. Deming: A Strategy for Modern Methods of Management
Out of the Crisis
Out of the Crisis
Lean Marketing House (Marketing with Lean Book 1)
Lean Marketing House (Marketing with Lean Book 1)
"Instead of a hard copy, you can start your journey right now with a Kindle purchase!"
Marketing with PDCA (Marketing with Lean Book 3)
Marketing with PDCA (Marketing with Lean Book 3)
"Instead of a hard copy, you can start your journey right now with a Kindle purchase!"
3 list items are no longer in our catalog.