Learn Marketing with Social Media in 7 Days: Master Facebook, LinkedIn and Twitter for Business [Paperback]

Linda Coles (Author)

Book Description

Publication Date: October 17, 2011

Discover how to use social media to give your business an unbeatable competitive edge in no time!

Written by an internationally renowned social media guru, Learn Marketing with Social Media in 7 Days supplies you with the knowledge and tools needed to use Twitter, LindkenIn, Facebook, YouTube and other popular social media platforms to grow your business. Geared towards small business owners and entrepreneurs, it provides step-by-step guidance on creating low-cost, high-impact online marketing strategies that really work. You'll learn how to create an effective social media presence for your business, measure the fruits of your efforts, and maintain your social media sites in just thirty minutes a day. Supported by practical information, templates and case studies, this book is for savvy business owners and managers who want to understand their customers better, improve their business networks, and gain an unbeatable competitive edge online.

• Packed with valuable tips, tricks, and time-saving shortcuts, this is essential reading for anyone looking to quickly and easily build a business presence online
• Build and maintain effective relationships online in thirty minutes per day
• Harness your Facebook, LinkedIn and Twitter pages to gain the edge on your competitors
• Learn how other companies are using the sites and gaining success

Editorial Reviews

From the Back Cover

Do you want to know your customers better and expand your networks?

Do you seek strong and effective marketingstrategies that won't break the bank?

Do you wonder if social media could deliverresults but don't know where to start?

Learn Marketing with Social Media in 7 Days is your step-by-step guide to understanding how Facebook, LinkedIn, Twitter and YouTube can be used to promote your business. It takes you through the basics of building profile pages and using appropriate content that can be accessed by thousands of potential customers.

In 7 quick and easy steps you will learn how to use social media effectively, establish a simple marketing plan and measure the results of your efforts. Packed full of tips, traps and social media success stories, this is essential reading for small business owners and anyone wanting to easily and quickly build an online presence.

"Linda Coles has done an absolutely superb job of makingthe complex, difficult and challenging task of usingsocial media effectively ... awesomely simple.This should be your social media bible."
—John Spence, author of Awesomely Simple: Essential Business Strategies for Turning Ideas into Action

• Develop high-impact, low-cost marketing strategies
• Create a one-page marketing plan
• Maintain sites in 30 minutes per day

About the Author

Linda Coles is a social media specialist helping businesses make the most of online tools togrow their customers and networks. Bonus resources can be downloaded from the author's website.

Product Details

• Paperback: 248 pages
• Publisher: Wrightbooks; 1 edition (October 17, 2011)
• Language: English
• ISBN-10: 0730377660
• ISBN-13: 978-0730377665
• Product Dimensions: 5.6 x 0.5 x 8.3 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #933,957 in Books (See Top 100 in Books)

More About the Author

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful

5.0 out of 5 stars A 'must read' for social media newbies November 13, 2011

By Caroline Cameron - Author, Executive Career & Lifestyle Coach

Format:Paperback

For any business, social media is no longer optional. Just having a website is no longer enough. But if the thought of getting it up and running properly is overwhelming, Learn Marketing with Social Media in 7 Days will get you out of the starting blocks.

Linda Coles breaks it all down into simple, manageable steps. One Day (chapter) at a time she explains everything you need to know about social media in general, Facebook, LinkedIn, Twitter and YouTube. She then shows you how to put it all together with useful templates and real examples. Packed with enough but not too many supporting resources, Linda uses her own business to demonstrate how to apply what you'll learn.

The conversational style makes this easy to read and understand for anyone who doesn't yet know what a #tag is and how to use it. If you're already using social media platforms, this book is still worth reading - you may pick up something you can add to your online marketing approach. If you've been procrastinating (like I was) about getting your business social media up and running, this book removes the excuses!

1 of 1 people found the following review helpful

5.0 out of 5 stars A great Social Media primer from a capable teacher April 23, 2012

By STEPHEN LYNCH

Format:Paperback

I felt privileged to be asked to submit a case study for Linda Cole's book. Linda is an expert trainer and has the rare skill of being able to teach Social Media business skills in a practical manner that busy business people at all levels can grasp, from the CEO to the entry level employee. Her book is written in the same practical manner as the group training she provides. This book is an ideal entry point for those wanting to learn how to use the common social media platforms to more effectively market both their business brands and their personal brands.

1 of 1 people found the following review helpful

5.0 out of 5 stars GREAT book if you are new to Social Media December 7, 2011

By John B. Spence

Format:Paperback

This is the perfect book for the novice that wants to get started out right --- so, if you are somewhat new to social media and want a very easy-to-read and easy-to-understand guide that will walk you through the process and give you a ton of great tips - this IS your book! It has a wonderful, conversational tone - superb examples and lots of links to sites that can offer more help. I found it very useful and helpful.