e-Learning 2.0: Proven Practices and Emerging Technologies to Achieve Real Results [Paperback]

Anita Rosen (Author)

Book Description

Publication Date: January 7, 2009

When executed well, e-learning is a powerful way for organizations to save money while providing the kind of up-to-date training and information that will help employees perform better and more efficiently. Unfortunately, all too often, companies are finding that they're spending a huge amount of money for less return than they had hoped. In e-Learning 2.0, Anita Rosen explains what works and what doesn't, offering businesses a best-practices guide for making their investment pay off. Using examples of successful companies like National SemiConductor, Telefonica, and the Texas Department of Transportation who have made the most of e-learning, Rosen shows companies how to: define an e-learning strategy • identify the best technologies and processes to effectively implement an e-learning strategy • manage large, complicated, or new e-learning initiatives • get buy-in from trainers, managers and learners • measure and evaluate training • calculate an ROI Complete with up-to-date information on the latest technologies, including Web 2.0, this book will help businesses improve their performance without breaking the bank.

Editorial Reviews

Book Description

When executed well, e-learning is a powerful way for organizations to save money while providing the kind of up-to-date training and information that will help employees perform better and more efficiently. Unfortunately, all too often, companies are finding that they’re spending a huge amount of money for less return than they had hoped. In e-Learning 2.0, Anita Rosen explains what works and what doesn’t, offering businesses a best-practices guide for making their investment pay off. Using examples of successful companies like National SemiConductor, Telefonica, and the Texas Department of Transportation who have made the most of e-learning, Rosen shows companies how to:

define an e-learning strategy • identify the best technologies and processes to effectively implement an e-learning strategy • manage large, complicated, or new e-learning initiatives • get buy-in from trainers, managers and learners • measure and evaluate training • calculate an ROI

Complete with up-to-date information on the latest technologies, including Web 2.0, this book will help businesses improve their performance without breaking the bank.

From the Inside Flap

Over the past few years, e-learning has taken the world of adult education by storm. It is now estimated that more than 3 million adults took at least one online course last year, and training managers in the field predict that e-learning will soon account for up to half of the training methods of most organizations. Despite its increasing popularity, professionals in the training-and-development field are still trying to figure out how to make e-learning really work. The one thing most companies do know is that they’ve spent a lot of money on it, but they’re not getting what they expected from their investment. How can you ensure that you—and your people—are getting the most out of this potentially valuable tool? Just throwing the newest or easiest technology at the issue does not effectively train people or provide good return on investment.  What businesses really need is a best-practices guide that tells them what is working—and how to make sure the money invested pays.

 

As a consultant, Anita Rosen has worked with many companies, assisting them to integrate current business goals and objectives into a successful Internet strategy. In e-Learning 2.0, she discusses the current state of e-learning, and identifies what is productive and what’s not. She reveals sound e-learning principles—brought to life through examples and illuminating real-world case studies, highlighting how trainers can move from classroom to web delivery. Here, Rosen focuses on what you really want to know, like the hottest trends in the marketplace, what other companies are doing, and how are they doing it successfully. This book provides a compact, easy-to-digest discussion of the successes (and failures) in the field, and also explains the most recent developments in technology.  e-Learning 2.0 provides invaluable advice on how to:

 

•           Better communicate with management.

•           Present your initiative to get funding and approval.

•           Evaluate new and emerging technologies to see if they will power your initiative.

•           Evaluate current courses to see if they are effective.

•           Add new technologies to provide better learning.

•           Understand what vendors are talking about so that you make the best tech­nol­o­gy decision.

•           Better integrate training needs with business direction.

•           Evaluate training initiatives.

 

Complete with the latest trends in Web 2.0 and the latest information on graphics and multi-media, as well as various types of e-learning, this is the one book that will help you develop a clearer vision, more focused goals, and a better way to measure your learning objectives.

Anita Rosen is a successful trainer, author, and speaker. She has appeared as a guest speaker on many business radio programs, and has been a keynote speaker for a number of conferences. Rosen brings more than  20 years of management experience in high-tech marketing, project management, and sales. Currently, she is President of ReadyGo, Inc. She lives in Mountain View, California.

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Product Details

• Reading level: Ages 18 and up
  
• Paperback: 256 pages
• Publisher: AMACOM (January 7, 2009)
• Language: English
• ISBN-10: 0814416780
• ISBN-13: 978-0814416785
• Product Dimensions: 6 x 9 x 0.5 inches
• Shipping Weight: 12 ounces (View shipping rates and policies)
• Average Customer Review: 3.8 out of 5 stars  See all reviews (10 customer reviews)
• Amazon Best Sellers Rank: #1,578,440 in Books (See Top 100 in Books)

More About the Author

Ms Rosen works with companies to assist them in identifying how to better manage their eLearning initiatives, project management processes, and launch products.

Anita Rosen is a successful trainer and speaker on Internet-related topics including elearning and moving business operations to the Internet. She has appeared as a guest speaker on many business radio programs including regular appearances on Jim Blasingame, Small Business Advocate, the Jerry Bower Show, America Radio's - It's Your Money, the Edward Lowe Report, and International Business on KUCI; Internet shows including: NetLibrary eBook, HomeOfficeMag.com, and Stockup.com. She has been a contributing editor to the I.T.Times, and key note speaker for a number of conferences including conferences given by the Country of Singapore, French Telecom, and the American Management Association.

Ms Rosen has written four books:"e-Learning 2.0", "Effective IT Project Management ", "eCommerce a Question and Answer Book" and "Looking Into Intranets and the Internet" her publisher is AMAcom.

Customer Reviews

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars E-Learning 2.0, February 13, 2009

By 

John L. Manzella (E. Amherst, NY USA) - See all my reviews
(REAL NAME)   

This review is from: e-Learning 2.0: Proven Practices and Emerging Technologies to Achieve Real Results (Hardcover)

In this wide-ranging exploration of how to use new technologies to make training work over the web, Anita Rosen looks at basic business principles and new technologies and discusses how they can be applied to e-Learning. It's obvious she comes from a management and project management background, has created many business plans, and given many management presentations. She uses her management eye to provide focused recommendations of how to set goals, create an ROI and get buy in. She applies these concepts to the specific needs of eLearning.

What I found really helpful was when she explained that you can't create an effective classroom experience online, so don't bother trying. It's much better to create a good web experience. Then she explains, in a real nut-and-bolts way, what a good web experience looks like and how to effectively create it. Best of all she backs it up with real field tests performed at real companies.

All in all, it's a fast paced, interesting read that explains business and technology without getting preachy or to techy.

5 of 5 people found the following review helpful:

5.0 out of 5 stars Great information, February 17, 2009

By 

Isabelle (California) - See all my reviews

This review is from: e-Learning 2.0: Proven Practices and Emerging Technologies to Achieve Real Results (Hardcover)

Had I Read Anita Rosen's book years ago, I would have saved my organization a lot of money and myself a lot of time.

My big walk away is that I spend too much time focusing on technologies instead of figuring out what my goals are and aligning my goals to my stakeholder's goals. Sure, I recognize the importance of working with my SMEs. I just did not write my goals and their goals down in a way that was measurable and actionable.

Rosen, has done a great job explaining that when you create an effective e-Learning course strategy you can use it to keep your project focused and get corporate buy-in. She made the technology section interesting and engaging without being overly technological. I found it helpful that she explains each of the technologies, highlights what works for e-Learning and what doesn't work. Then she discusses how by staying focused on your goals you can use technology to achieve your goals. What really brought things home for me was her use of real life case studies that highlight what some companies have done to successfully implement their e-Learning projects.

2 of 2 people found the following review helpful:

4.0 out of 5 stars Methodical overview of e-learning practices, October 18, 2009

By 

Rolf Dobelli "getAbstract" (Switzerland) - See all my reviews
(HALL OF FAME REVIEWER)    (TOP 500 REVIEWER)    (REAL NAME)   

This review is from: e-Learning 2.0: Proven Practices and Emerging Technologies to Achieve Real Results (Hardcover)

Training consultant Anita Rosen designed her book to resemble one of the "asynchronous e-learning courses" she describes within its pages. Her presentation on e-learning is exceptionally clear and is filled with very strong content. Rosen explains that you can't make many of the decisions involved in developing e-learning courses too far in advance, because technology is changing so quickly and new tools are emerging constantly. That said, she does a great job of methodically covering the major aspects of e-learning. She explains current principles and practices, and sums them up at the end of the book in a guide for "subject matter experts" who design e-learning courses. getAbstract recommends this book to corporate trainers, academic distance-learning developers, and anyone else who makes decisions about training.