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Learning and Behavior Hardcover – February 26, 2013

ISBN-13: 978-1111832773 ISBN-10: 1111832773 Edition: 7th
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Editorial Reviews

Review

1. Introduction: Learning to Change. 2. The Study of Learning and Behavior. 3. Pavlovian Conditioning. 4. Pavlovian Applications. 5. Operant Learning: Reinforcement. 6. Reinforcement: Beyond Habit. 7. Schedules of Reinforcement. 8. Operant Learning: Punishment. 9. Operant Applications. 10. Observational Learning. 11. Generalization, Discrimination, and Stimulus Control. 12. Forgetting. 13. The Limits of Learning. --This text refers to an out of print or unavailable edition of this title.

About the Author

Paul Chance received his Ph.D. in Psychology from Utah State University. He started his career as a school teacher (grades 7-9), and has been an Adjunct Instructor at the California Polytechnic State University in San Luis Obispo and at Salisbury University (Maryland). Formerly, he was Book Review Editor of PSYCHOLOGY TODAY magazine, a senior fellow of the Cambridge Center for Behavioral Studies, and a member of the Association for Science in Autism Treatment advisory board.
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Product Details

  • Hardcover: 464 pages
  • Publisher: Wadsworth Publishing; 7 edition (February 26, 2013)
  • Language: English
  • ISBN-10: 1111832773
  • ISBN-13: 978-1111832773
  • Product Dimensions: 10.1 x 8.3 x 0.9 inches
  • Shipping Weight: 2.6 pounds (View shipping rates and policies)
  • Average Customer Review: 4.9 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #120,374 in Books (See Top 100 in Books)

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Customer Reviews

4.9 out of 5 stars
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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Shauna Roberts on January 13, 2014
Format: Hardcover
I've read this book again and again and each time I pick up valuable information from it. When I assist teach applied behavior analysis to students this book has also proved to be invaluable as a teaching aid.

The author is very thorough with explanations and has presented it in an easy to understand format.
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3 of 3 people found the following review helpful By Paula Nowak on January 13, 2014
Format: Hardcover
The title may sound a bit daunting, be not afraid. I am just an every day gal and I loved the information in this book. I go back to it again and again. My passion is parrots, but Chance's information is relevant for any and all species. I purposely joined a study group on this book awhile back. What I mean is, this was not a college assignment, just a group of folks with the same goal in mind - delve into the book and really discuss the content, the science of behavior.. There is a wealth of pertinent information in this book that everyone can benefit from. You need to own this!
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5 of 6 people found the following review helpful By Amazon Customer on January 13, 2014
Format: Hardcover
13 years ago, I was directed to the books of Paul Chance by by a professor of ABA. Since then, of all the books I have read on Applied Behavior Analysis, Paul Chance's "Learning and Behavior" is the book for ongoing reference. An easy read for the layman and an excellent tome referred to over and over again. I have literally worn out several copies of different editions of this book as it was picked up and handled so often when referencing various aspects of how applied behavior analysis might apply to the world of both humans and animals.

While written as a college text, this book provides an excellent resource for the animal trainer who hopes to understand why animals behave as they do. "Learning and Behavior" provides clear examples under each of the topic heading discussed backed up by the research that has been done. With each edition, it also becomes clear that Chance keeps up with the current literature while acknowledging the history of ABA.
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5 of 6 people found the following review helpful By Sid Price, Avian Ambassadors on January 13, 2014
Format: Hardcover
In recent years the science of behavior change has made significant inroads into the world of animal training, along with this progress the need for a comprehensive, accurate reference work has also grown. With this book Paul Chance fills that need and his excellent book should be required reading for anyone who keeps animals as companions or as a business. Indeed the International Avian Trainers Certification Board features this book as THE reference volume for the Learning Principles knowledge domain segment of their examinations.
Place this book within arm’s reach and refer to it often!
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4 of 5 people found the following review helpful By angelasfeathers on January 13, 2014
Format: Hardcover
I learned about Paul Chance by the best scientists of behavior . With all the books I have read on Applied Behavior Analysis, Paul Chance's "Learning and Behavior" is the only one I have always by my bedside for reference.
This is the one book above all others that absolutely everyone should have . It is brilliant though this is written as a college text .. he being a true maestro had the gift for knowing the importance for making it easy for anyone to learn.
I have handled this book so many times to reread and share about how applied behavior analysis works with all species ,it looks to put it mildly... "much loved" .
"Learning and Behavior" shows examples under each of the topics that are always backed up by research....and everything is always up to date .
This book is a must for the all animal trainers who wants to understand why animals behave as they do. ...as well as all teachers of all species ...that means of course especially humans :)
I have to say I have read this book at least 5 times ... each time I learn more and it is like being warmly embraced by by an understanding wise old friend.
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2 of 2 people found the following review helpful By W.Stellaard on January 21, 2014
Format: Hardcover
This book is THE book anybody interested in the science of behavior should read. Besides a great quick reference, it goes into depth when you need it. I encourage everybody interested in learning and behavior to have this book close. As a professional animal trainer this book travels with me and helps me teach and share the science of behavior. A must have for the training professional.
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3 of 4 people found the following review helpful By Lisa Desatnik on January 13, 2014
Format: Hardcover
I have read "Learning and Behavior" several times and continue to go back to it. In it is a huge amass of information on behavior science with many examples. Paul Chance writes with great clarity in a language that is easy to understand and follow. Having this knowledge is so powerful when it comes to understanding why behavior occurs and how we can modify it in the most positive way. I highly recommend this book for anyone who cares for and/or trains an animal.
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1 of 1 people found the following review helpful By Dana M. on January 14, 2014
Format: Hardcover
This book is a must have for anyone serious about learning and using Applied Behavior Analysis. It is very well written and makes seemingly difficult ideas clear and understandable. It doesn't read like a dry text book at all. It really is the main reference book I go to time and again for clarity or ideas on how to explain concepts to people. I think it's about time to update my edition!
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