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e-Learning by Design Paperback – October 11, 2011

ISBN-13: 978-0470900024 ISBN-10: 0470900024 Edition: 2nd

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Product Details

  • Paperback: 640 pages
  • Publisher: Pfeiffer; 2 edition (October 11, 2011)
  • Language: English
  • ISBN-10: 0470900024
  • ISBN-13: 978-0470900024
  • Product Dimensions: 9.1 x 7.9 x 2 inches
  • Shipping Weight: 2.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (34 customer reviews)
  • Amazon Best Sellers Rank: #29,494 in Books (See Top 100 in Books)

Editorial Reviews

From the Back Cover

Since the first edition of E-learning by Design, e-learning has evolved rapidly and fringe techniques have moved into the mainstream. Underlying and underwriting these changes in e–learning are advances in technology and changes in society.

The second edition of the bestselling book E-Learning by Design offers a comprehensive look at the concepts and processes of developing, creating, and implementing a successful e-learning program. This practical, down-to-earth resource is filled with clear information and instruction without over simplification. The book helps instructors build customized e-learning programs from scratch—building on core principles of instructional design to: develop meaningful activities and lessons; create and administer online tests and assessments; design learning games and simulations; and implement an individualized program.

"Every newcomer to the field will find this edition indispensable, while professionals will find much needed contemporary information to manage the rapid changes happening in our field. Even if you own the first edition, buy this update as soon as possible."
Michael W. Allen, CEO of Allen Interactions, Inc.; author, Michael Allen's e-Learning Library Series

"Covers the full range of options for presenting learning materials online—including designing useful topics, engaging activities, and reliable tests—and it takes into account the realities and issues of today's instructional designers, such as social learning and mobile learning."
Saul Carliner, associate professor, Concordia University; author, The E-Learning Handbook

"Horton nails it! Perfectly timed, robust, and practical, this second edition of brings together the latest strategies for learning without losing its critical premise—technology enables e-learning, but great design makes it work."
Marc J. Rosenberg, e-learning strategist; author, Beyond E-Learning

"An e-learning encyclopedia loaded with detailed guidelines and examples ranging from basic instructional design techniques to the latest applications in games, social media, and mobile-learning. An essential reference for anyone involved in e-learning design, development, or evaluation"
Ruth Colvin Clark, author, e-Learning and the Science of Instruction

About the Author

William Horton is a leading e-learning consultant and president of William Horton Consulting, Inc. He is the author or co-author of numerous books including E-learning by Design, Designing and Writing Online Documentation, Leading E-learning, Evaluating E-learning, Using E-learning, Secrets of User-Seductive Documents, E-learning Tools and Technologies, Getting Started in Online Learning, and The Web Page Design Cookbook.

Customer Reviews

The guidelines he provides are practical and his writing style is easy to read and understand.
V. Hutson
Typical HORTON,..Bill has created a matrix to help designers choose the best game or simulation for the type of learning objective they are trying to accomplish.
Jon Aleckson
Since this is a book for a class and because it is one I believe I will use as a reference in the future, I ended up buying it a second time in paper form.

Most Helpful Customer Reviews

18 of 18 people found the following review helpful By Terrance R. Banach on December 19, 2007
Format: Paperback Verified Purchase
This author actually was able to present detailed and effective solutions for E-Learning problems. You could sense that he had to solve similar problems. He also seemed to have encountered a broad range of real E-Learning problems, rather than simply theorize about them. The solutions made sense. In addition, Horton presented a number of well researched issues that appear to have caused problems due to frequent instructional designer beliefs that the E-media itself is good enough to cover the lack true learning assistance...... real learning assistance, that all too often is missing in many E-Learning presentations due to interaction gimmicks that offer no relationship to assisting with the learning process.

Great book! Sits now on top of my Michael Allen E-Learning books. I also liked Horton's apparent attitude that philosophizing does not solve instructional problems, but offering solid detailed solution approaches can.
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Format: Paperback Verified Purchase
Let's face it, most people hate the idea of e-learning. If you're interested in creating *effective* e-learning (and most people are not) and don't know where to start, this is a good place.

The book can be useful both to internal HRD departments and independent trainer/designers. Even if you don't want to design e-learning, this information can help you sort out credible from mediocre contractors and give you idea of how to work with them better.

First, Horton covers design considerations and decisions you may not think of (even if you're experienced) and ways to make e-learning come alive.

Early in the book, Horton states that the primary purposes for e-learning are do, act, and decide. Departing information is a secondary cause (and, if you think about it, sort of a waste of time if you want training to have real value and application in the workplace). This is a *great* place to start from if you're serious about creating real value with your e-learning project.

You can also get a good idea of how to use different programs (Flash, Powerpoint et al) various programs to add both punch and power to your e-learning project.

You can use this book as a guide and starting point to creating good, effective e-learning experiences. This is a major undertaking and, I think, can have real payoffs.

Horton also offers ideas for evaluation.

There is no magic bullet to this and this book doesn't pretend to offer it.

I would have liked a CD to go with it (a lot of material is available of Horton's web site).
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9 of 9 people found the following review helpful By Jon Aleckson on November 2, 2011
Format: Paperback
I just got my copy of Bill Horton's second edition of E-learning by Design. Disclaimer: Bill and I are friends. However, as he will attest to, I enjoy being intellectually critical of his work. This new edition of E-learning by Design should really have a new title! If you purchased the first edition--this is a must read. I'll highlight the organization of the book, commenting on what has been added--and what has been taken away. Then, I'll discuss different ways to apply this ground breaking "how-to" book.

The book begins with an overview chapter on designing e-learning. This is not just some boring rehash of what you think you already know. This chapter provides the blueprint for the rest of the book. In it he stresses that good objectives are the foundation for good learning materials. And, it has been updated and expanded from the previous edition.
Hortonism: "Unless you get instructional design right, technology can only increase the speed and certainty of failure."

If you understand this chapter and put it into practice, you can be a qualified instructional designer (no tuition necessary). Horton's process "requires selecting, organizing, and specifying the learning experiences necessary to teach somebody something." He advocates identifying goals, explains how to write objectives, and touches on the concept of creating "learning objects." One of the gems of wisdom in this chapter (for me, anyway) was Horton's advice to design your tests first. And that leads me to another pithy quote:

Hortonism: "There is no clearer and more precise statement of a learning objective than a test question that measures whether that objective has been accomplished.
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14 of 17 people found the following review helpful By Jon Aleckson on February 14, 2007
Format: Paperback
This is an excellent book/resource for you if you are involved in eLearning in any way: manager, writer, designer, web developer. Does your eLearning development group have published instructional design and course development standards? This book can help put a framework around reaching agreement among staff and clients. Or benchmark your current standards and definitions of quality eLearning against examples found in the book. Horton's 2000 edition has been cited in academic texts. And if he wasn't so cynical about advanced degrees, we would surely be calling him Dr. Horton. Yet, that is essentially what defines Bill Horton. He the eLearning industry's Henry David Thoreau.
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5 of 5 people found the following review helpful By Jose Luis Alatorre Hernan on May 18, 2009
Format: Paperback
Been involved in a major project with the Secretaría de Educación Pública (Mexican Ministry of Education), and wanting to produce the best e-learning for mexican kids, this book has become the Soul and Guide for the ID team working on it. The chapters about Absorb, Do and Conect type activities are the more marked, noted and used to inspire our work. Test chapter (5) as well as Topics & Lessons chapters (6 & 7) have transform the way we design our learning objects.

Certainly Will and Kit (his wife) have touch our lives through this book. Thank you both for sharing your knowledge and wisdom, we hope to become good pupils.
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