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e-Learning by Design [Paperback]

by William Horton
4.2 out of 5 stars  See all reviews (27 customer reviews)

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Book Description

October 11, 2011 0470900024 978-0470900024 2
E-Learning by Design provides a comprehensive, detailed look at the concepts and processes of developing, creating and implementing a successful e-Learning program. Horton's practical, down-to-earth approach offers clear information and instruction without over simplifying. Readers will learn to build customized e-Learning programs from scratch, building on core principles of instructional design to:

•      develop meaningful activities and lessons

•      create and administer online tests and assessments

•      design learning games and simulations, and

•      effectively implement an individualized program

The second edition will feature chapter-by-chapter revisions and add new sections and updates that address: new delivery technologies, including social networking, mobile learning, and the use of other new mobile devices; learning from available content; repurposing content; setting and following quality Standards, a revised Catalyst Model and Examples, How We Will Learn Model and Examples, and designing for International and Multi-cultural Audiences, as well as all-new contemporary case studies, examples, and activities. New edition will also include two free online resources: a downloadable instructor's manual, and a premium content site featuring additional examples and case studies, tools and resources.


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e-Learning by Design + e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning + Design For How People Learn (Voices That Matter)
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Editorial Reviews

From the Back Cover

Since the first edition of E-learning by Design, e-learning has evolved rapidly and fringe techniques have moved into the mainstream. Underlying and underwriting these changes in e–learning are advances in technology and changes in society.

The second edition of the bestselling book E-Learning by Design offers a comprehensive look at the concepts and processes of developing, creating, and implementing a successful e-learning program. This practical, down-to-earth resource is filled with clear information and instruction without over simplification. The book helps instructors build customized e-learning programs from scratch—building on core principles of instructional design to: develop meaningful activities and lessons; create and administer online tests and assessments; design learning games and simulations; and implement an individualized program.

"Every newcomer to the field will find this edition indispensable, while professionals will find much needed contemporary information to manage the rapid changes happening in our field. Even if you own the first edition, buy this update as soon as possible."
Michael W. Allen, CEO of Allen Interactions, Inc.; author, Michael Allen's e-Learning Library Series

"Covers the full range of options for presenting learning materials online—including designing useful topics, engaging activities, and reliable tests—and it takes into account the realities and issues of today's instructional designers, such as social learning and mobile learning."
Saul Carliner, associate professor, Concordia University; author, The E-Learning Handbook

"Horton nails it! Perfectly timed, robust, and practical, this second edition of brings together the latest strategies for learning without losing its critical premise—technology enables e-learning, but great design makes it work."
Marc J. Rosenberg, e-learning strategist; author, Beyond E-Learning

"An e-learning encyclopedia loaded with detailed guidelines and examples ranging from basic instructional design techniques to the latest applications in games, social media, and mobile-learning. An essential reference for anyone involved in e-learning design, development, or evaluation"
Ruth Colvin Clark, author, e-Learning and the Science of Instruction

About the Author

William Horton is a leading e-learning consultant and president of William Horton Consulting, Inc. He is the author or co-author of numerous books including E-learning by Design, Designing and Writing Online Documentation, Leading E-learning, Evaluating E-learning, Using E-learning, Secrets of User-Seductive Documents, E-learning Tools and Technologies, Getting Started in Online Learning, and The Web Page Design Cookbook.

Product Details

  • Paperback: 640 pages
  • Publisher: Pfeiffer; 2 edition (October 11, 2011)
  • Language: English
  • ISBN-10: 0470900024
  • ISBN-13: 978-0470900024
  • Product Dimensions: 9.2 x 8 x 1.9 inches
  • Shipping Weight: 2.1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #70,988 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews
18 of 18 people found the following review helpful
5.0 out of 5 stars Perhaps the Best Solution Books for Elearning Problems December 19, 2007
Format:Paperback|Verified Purchase
This author actually was able to present detailed and effective solutions for E-Learning problems. You could sense that he had to solve similar problems. He also seemed to have encountered a broad range of real E-Learning problems, rather than simply theorize about them. The solutions made sense. In addition, Horton presented a number of well researched issues that appear to have caused problems due to frequent instructional designer beliefs that the E-media itself is good enough to cover the lack true learning assistance...... real learning assistance, that all too often is missing in many E-Learning presentations due to interaction gimmicks that offer no relationship to assisting with the learning process.

Great book! Sits now on top of my Michael Allen E-Learning books. I also liked Horton's apparent attitude that philosophizing does not solve instructional problems, but offering solid detailed solution approaches can.
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15 of 16 people found the following review helpful
Format:Paperback|Verified Purchase
Let's face it, most people hate the idea of e-learning. If you're interested in creating *effective* e-learning (and most people are not) and don't know where to start, this is a good place.

The book can be useful both to internal HRD departments and independent trainer/designers. Even if you don't want to design e-learning, this information can help you sort out credible from mediocre contractors and give you idea of how to work with them better.

First, Horton covers design considerations and decisions you may not think of (even if you're experienced) and ways to make e-learning come alive.

Early in the book, Horton states that the primary purposes for e-learning are do, act, and decide. Departing information is a secondary cause (and, if you think about it, sort of a waste of time if you want training to have real value and application in the workplace). This is a *great* place to start from if you're serious about creating real value with your e-learning project.

You can also get a good idea of how to use different programs (Flash, Powerpoint et al) various programs to add both punch and power to your e-learning project.

You can use this book as a guide and starting point to creating good, effective e-learning experiences. This is a major undertaking and, I think, can have real payoffs.

Horton also offers ideas for evaluation.

There is no magic bullet to this and this book doesn't pretend to offer it.

I would have liked a CD to go with it (a lot of material is available of Horton's web site).
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9 of 9 people found the following review helpful
5.0 out of 5 stars Really a New Book- Worth Adding to eLearning Library! November 2, 2011
Format:Paperback
I just got my copy of Bill Horton's second edition of E-learning by Design. Disclaimer: Bill and I are friends. However, as he will attest to, I enjoy being intellectually critical of his work. This new edition of E-learning by Design should really have a new title! If you purchased the first edition--this is a must read. I'll highlight the organization of the book, commenting on what has been added--and what has been taken away. Then, I'll discuss different ways to apply this ground breaking "how-to" book.

The book begins with an overview chapter on designing e-learning. This is not just some boring rehash of what you think you already know. This chapter provides the blueprint for the rest of the book. In it he stresses that good objectives are the foundation for good learning materials. And, it has been updated and expanded from the previous edition.
Hortonism: "Unless you get instructional design right, technology can only increase the speed and certainty of failure."

If you understand this chapter and put it into practice, you can be a qualified instructional designer (no tuition necessary). Horton's process "requires selecting, organizing, and specifying the learning experiences necessary to teach somebody something." He advocates identifying goals, explains how to write objectives, and touches on the concept of creating "learning objects." One of the gems of wisdom in this chapter (for me, anyway) was Horton's advice to design your tests first. And that leads me to another pithy quote:

Hortonism: "There is no clearer and more precise statement of a learning objective than a test question that measures whether that objective has been accomplished.
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14 of 17 people found the following review helpful
5.0 out of 5 stars eLearning designer? This book is for you. February 14, 2007
Format:Paperback
This is an excellent book/resource for you if you are involved in eLearning in any way: manager, writer, designer, web developer. Does your eLearning development group have published instructional design and course development standards? This book can help put a framework around reaching agreement among staff and clients. Or benchmark your current standards and definitions of quality eLearning against examples found in the book. Horton's 2000 edition has been cited in academic texts. And if he wasn't so cynical about advanced degrees, we would surely be calling him Dr. Horton. Yet, that is essentially what defines Bill Horton. He the eLearning industry's Henry David Thoreau.
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5 of 5 people found the following review helpful
5.0 out of 5 stars The best E-learning Instructions! June 6, 2010
By Chris W
Format:Paperback|Verified Purchase
I am creating some online training material and purchased about 7 books on the subject and this was the most engaging, comprehensive, and easy to read book by a long shot. This is the standard that all other e-learning books should be judged by.

I highly recommend this book to anyone interested in e-learning.
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Most Recent Customer Reviews
5.0 out of 5 stars Needed for the Masters Program
Book gives insight on Learning Objectives, Types of Activities (Absorb, Do & Connect), and Needs Assessment in Instructional Design. Must have resource materials!
Published 1 month ago by madchelle
1.0 out of 5 stars Format for Kindle is terrible
Skip the Kindle format. Go with paper.

The worst thing about the kindle book is that there are no page numbers. Read more
Published 5 months ago by Deb Eastberg
2.0 out of 5 stars Needs better formatting
I bought this book for a grad class and went with the kindle version because it was cheaper. However, the tables and other graphics are all squished together so I find it... Read more
Published 8 months ago by Kristine Buelow
5.0 out of 5 stars Excellent Reference Book
This book could be added to any educator's library. There are graphs throughout that would improve instruction. Read more
Published 9 months ago by J. Miller
5.0 out of 5 stars book
The book came in new condition and very quickly. It was book described that I needed for class. Correct book for the isbn listed.
Published 12 months ago by Amazon Customer
3.0 out of 5 stars Review
Book is alright, helps get the point across. Author makes a couple of interesting points on how to design learning tools.
Published 13 months ago by Coleman To
5.0 out of 5 stars Great book on ID
This is a GREAT book full of useful information. I can't begin to express how much great info is in this book. Read more
Published 14 months ago by Rizza
4.0 out of 5 stars Easy read, lots of good information
Purchased for Instructional Design Course (required text).

Well written, but be aware there are chapters available beyond this book that are not included.
Published 14 months ago by Amazon Customer
5.0 out of 5 stars I didn't get this in the mail.
As to no fault of the send the book did not arrive, but the sender was kind e ought to give me a full and prompt refund. Read more
Published 14 months ago by pks
3.0 out of 5 stars Great book; poor format
Keep in mind that I'm writing this review for the Kindle version, so fewer stars.

Overall I found this book extremely helpful. Read more
Published 22 months ago by wordcreatr
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