"the authors and publishers have done and excellent job...this is a very good, practical book, and an excellent read." (Knowledge Management, July 2001) "the author makes a compelling case." (Modern Management, August 2001) "...easily readable and practical introduction to the subject..." (Professional Marketing, November 2001)
From the Inside Flap
Learning to Fly 'Deliver more, and do it with fewer resources.' Isn't that the productivity challenge that everyone in business is facing today? A key way to achieve this is by sharing know-how - by using and adapting what someone else has already learned. Many people know instinctively they should be doing this, but struggle to know how to get started. Today, no one is, nor can be, an expert in everything. In every challenge, it is easy to feel that you don't know enough to keep up with the accelerating pace of change inside our organizations, let alone the world outside. Start with the assumption that somebody somewhere has already done what you are trying to do. How can you find out whom, and learn from them? Learning to Fly shows exactly how to put theory into practice, sharing the tools used and the experience and insights gained by two leading knowledge management practitioners. In Learning to Fly Chris Collison and Geoff Parcell share their experiences from BP, one of the world's leading knowledge organizations. It is a practical, pragmatic workbook packed with hints and tips to help managers put knowledge management into action immediately.