The authors do an excellent job presenting the emerging trends. The real-life examples will be helpful for students. I would certainly refer to many of these in my lectures.
John Byrnes, Ph.D., Tufts University of Medicine, UMASS Boston
The greatest strength of this text is the constant use of relatable real world examples. Many other texts talk mainly about rats and do not relate topics to everyday life. Another strength is the blending of basic learning with brain substrates and clinical applications. Few texts do this.
Professor Todd Allen, University of Northern Colorado
Finally, someone writes a chapter on memory that isn’t boring! Finally, someone writes a chapter on a cognitive topic that does not confuse or hide the importance of memory behind a plethora of boring human studies! Hurray and bravo!
Lorna Joachim, University of New Mexico
I really understood each topic. I like how the author discusses the concept with detailed descriptions about real life events. It helps me understand how this research related to the world around us and how it affects our everyday lives.
Kimberly Skotarczak, SUNY Buffalo
The discussions were very interesting because they were told in ways that were easily relatable. This book did not have the boring, dry material that you find in most textbooks.
Jessie Newman, University of Northern Colorado
I really thought the text was exciting and interesting, the use of pop culture brought the science to a new level, and the information became more interesting because we could see how it could be applied.
Kimberly Seeherman, Princeton University