Start reading Learning from Obama on the free Kindle Reading App or on your Kindle in under a minute. Don't have a Kindle? Get your Kindle here.

Deliver to your Kindle or other device

Enter a promotion code
or gift card

Try it free

Sample the beginning of this book for free

Deliver to your Kindle or other device

Sorry, this item is not available in
Image not available for
Image not available

Learning from Obama: A Comprehensive Guide to His Groundbreaking 2008 Online Presidential Campaign [Kindle Edition]

Colin Delany
5.0 out of 5 stars  See all reviews (1 customer review)

Kindle Price: $2.99

Free Kindle Reading App Anybody can read Kindle books—even without a Kindle device—with the FREE Kindle app for smartphones, tablets and computers.

To get the free app, enter your email address or mobile phone number.

Kindle Daily Deals
Kindle Delivers: Daily Deals
Subscribe to find out about each day's Kindle Daily Deals for adults and young readers. Learn more (U.S. customers only)

Book Description

[Original title: "Learning from Obama: Lessons for Online Communicators in 2009 and Beyond"]

Barack Obama defined online political success in 2008: his campaign used the internet with unprecedented skill to raise hundreds of millions of dollars, recruit and mobilize millions of volunteers, and turn out enough voters to win the presidency by a decisive margin. "Learning from Obama" is THE definitive guide to how he succeeded online and is required reading in university classes and digital consulting firms around the world.

With individual chapters investigating crucial aspects of his online communications juggernaut in depth, the book covers strategy, campaign structure and technology, online outreach and recruiting, field organizing, voter/volunteer moblization and of course online fundraising.

"Learning from Obama" cuts through the hype and places the individual online tools used by the Obama campaign and its supporters in context, including internet video, social networking outreach, online advertising and the activist toolkit. With a final chapter that looks toward the future of internet politics, "Learning from Obama" serves as both a history lesson and as a guide for future online activists and other online communicators. As the 2012 campaign ramps up, it's also an essential background for anyone interested in how digital tools will play in this year's election.

Product Details

  • File Size: 173 KB
  • Print Length: 42 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B007Q2IQAG
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #515,361 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
  •  Would you like to give feedback on images?

Customer Reviews

5.0 out of 5 stars
5.0 out of 5 stars
4 star
3 star
2 star
1 star
Share your thoughts with other customers
Most Helpful Customer Reviews
3 of 4 people found the following review helpful
5.0 out of 5 stars Great resource March 31, 2012
Format:Kindle Edition
I've used this in trainings for folks doing local politics and advocacy campaigns. Delany knows his stuff and shares it with the masses. Well worth it. And check out his blog at
Comment | 
Was this review helpful to you?
Search Customer Reviews
Search these reviews only

More About the Author

Discover books, learn about writers, read author blogs, and more.


There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
First post:
Prompts for sign-in

Look for Similar Items by Category