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Learning to Read the Signs: Reclaiming Pragmatism in Business

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The subject of business ethics is much discussed these days. It's like the weather, though. Everyone talks about it but nobody does much of anything about it. Many people have come to suspect that the term "business ethics" is an oxymoron. but in "Learning to Read the Signs" Mr. Nahser demonstrates otherwise. He has given us a brilliantly insightful look at how beautifully pragmatism can work in meeting today's global challenges. It doesn't mean that you do "whatever it takes" to succeed. it certainly doesn't mean that "anything goes". But in setting goals and working to achieve them, he shows us how enlightened, responsible management can make business better and the world better too. "Learning to Read the Signs" is a practical yet deeply moral book that should be required reading in the business schools and boardrooms of America.

If every business manager would read and take to heart the practice of pragmatism as set forth in Ron Nahser's new book, "Learning to Read the Signs", this world would be a better place. To see business as a vocation that involves not only practical skills but also a character nurtured by ethical and spiritual wisdom is Nahser's great contribution. If you read only one book on business this year, read this one.

This idea of pragmatism goes far beyond the conventional uses of today, but is an historically enduring principle that harnesses the deep intuition of our own perceptions and experience and integrates it with the rapidly changing currents that surround us. ron Nahser's remakable effort to resurrect this profound philosophty in the business world is a bold and noble move and, when applied effectively, will bring forth better, more significant decisions that will enhance both our physical and our sipritual well-being."

In today's competitive business environment, working hard is just the price of entry. Working smart is what keeps you miles ahead of the competition. And as you no doubt know, it's easier said than done. "Learning to Read the Signs" and the "Corporantes Pathfinder Notebook" will help you successfully navigate your corporate and your own personal paths. It has worked hard and smart of rme. I urge you to try it.