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e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning [Kindle Edition]

Ruth C. Clark , Richard E. Mayer
4.3 out of 5 stars  See all reviews (16 customer reviews)

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Print List Price: $55.00
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Hardcover $52.25  
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Book Description

In e-Learning and the Science of Instruction authors Ruth Colvin Clark and Richard E. Mayer— internationally recognized experts in the field of e-learning— offer essential information and guidelines for selecting, designing, and developing e-learning courses that build knowledge and skills for workers learning in corporate, government, and academic settings.

Editorial Reviews


“…is a useful resource for all those who are involved in designing and developing e-learning experiences. (IACET Review, 4/1/2004)

"This book clearly points the way to improving learning environments and ensuring that e-learning is accessible, relevant, and effective." (Technical Communication, August 2003)


“Their first edition was a landmark work. This new edition is even better. Too many guidelines for instructional design are based on opinion or an attempt to be consistent with some philosophical position. It is most refreshing when one of the world's most respected learning researchers teams with the premier translator of scientific findings to produce a set of e-learning guidelines based on empirical research findings. Both novice and experienced instructional designers will observe more effective and efficient learning from their instructional products if they implement the guidelines in this book.”--M. David Merrill, visiting professor, Florida State University


“As a scholar-practitioner, e-Learning and the Science of Instruction has been an invaluable resource. Clark and Mayer have a knack for placing theory into applicable and practical examples of instructionally sound e-learning. In the last 4 years, I have used this book as a reference for several e-learning courses and as a manager of several instructional designers. Quite frankly, our field needs more evidenced-based examples of instructionally sound e-learning and less of the ‘wow’ factor!”--Gina Ann Richter, president, GO-Learning Inc.


“This book is required reading in my graduate-level Instructional Media Design course. As an instructor, I appreciate the sound empirical basis for the book’s e-learning guidelines. The students, on the other hand, are grateful for the clear, concise language used to describe the guidelines, which makes their application straightforward.”--Robert K. Atkinson, psychology in education, Arizona State University


Product Details

  • File Size: 8847 KB
  • Print Length: 403 pages
  • Page Numbers Source ISBN: 0787986836
  • Publisher: Pfeiffer; 1 edition (December 10, 2007)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B0049P1ZQU
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #449,090 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.3 out of 5 stars
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Most Helpful Customer Reviews
12 of 13 people found the following review helpful
3.0 out of 5 stars Where is the CD info for the Kindle version? January 22, 2012
Format:Kindle Edition|Verified Purchase
I have just downloaded the e-textbook and started reading it. Unfortunately, the first few pages state there is an accompanying CD with the print version, featuring supplemental material for the book. Is Amazon making any allowances for this CD? It would be nice if they would issue some sort of key to the publisher's website so that buyers of the kindle format could still use the same materials as the print version. Then the publisher could have the same material available for buyers of the kindle version. Unfortunately, it isn't at the publisher's webpage in any format.
Also, this e-book is the 2nd printing of the print version. This book is now out in the 3rd edition (as seen from the [...] website). What's going on? Will this ebook be upgraded (sad for me as I just bought the e-book)? Please look into this matter.
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7 of 7 people found the following review helpful
5.0 out of 5 stars Extremely Accessible and Great Basic Information March 28, 2008
I operate an educational multimedia publishing group serving the public healthcare sector. I found this book to be eminently approachable and extremely well organized. I was able to read through it over a weekend. One can get to the key concepts (the HOW) of each chapter without being forced to muddle through the supporting theory. That being said, all major concepts are well supported by research and cognitive theory for those who wish to understand the WHY. It is important to note that the authors' focus is mostly on the corporate training world and adult learners needing to develop fundamental skills. Not until chapter 14 do they discuss approaches to more advanced learners. Overall, I highly recommend this book. It should be on the shelf of everyone who is creating e-learning for adult learners.
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5 of 5 people found the following review helpful
4.0 out of 5 stars Great Book - Useless CD March 15, 2009
Format:Hardcover|Verified Purchase
This book is excellent: a compendium of course design knowledge with lots of illustrations/examples. It does warn in the first chapter--and worth repeating--that the audience for the book is corporate trainers, not educators.

One of the reasons I ordered the book, however, was the hope of using a text-to-voice editor to "read" the CD to me (I wanted the text of the book on the CD) - an expedient way to get through the book quickly. However, I was disappointed that the CD is actually useless. It has a three-page "E-learning checklist" based on the book, but the rest of the items on the CD are just contact info for the publisher, links to organizations like ASTD, bio's for the authors, and a help menu on how to use the CD (If you were having trouble using the CD, how could you get to this menu item???).

The CD was quite disappointing considering the book is all about using technology to help people learn efficiently through media. However, don't let that stop you from purchasing the book. It is a great resource!
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3 of 3 people found the following review helpful
5.0 out of 5 stars Required Reading June 20, 2008
By Paul
This book should be required reading for anyone undertaking a training initiative or considering e-learning. The field today is filled with "rapid development" tools that provide quick translation of slide shows, and "rich media" courses. All of these tools are designed to be easy to use and rely on generic, uninspired templates.

There is much more to designing e-Learning than simply getting your content into an electronic format and making it available online. This book explains it all, and is considered a bible by everyone I've worked with in the field.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Best e-learning book I have read June 22, 2010
As a graduate student that is learning about multimedia production, I have read many a boring book on distance and online education. This book was the easiest to read and follow of any I have read. Not only that, readers can trust the information given as well performed, reliable, and valid studies are used to back up these guidelines. Both authors are well published. As someone who wants to have reilable information from those who know, this is the book I would recommend to anyone who wants to know the best way to help students learn online.
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3 of 3 people found the following review helpful
4.0 out of 5 stars Usefull evidence based information June 26, 2008
Loads of best practises that is based on solid research. Quite a few eye openers as well. There are already enough of the quick do and don'ts books, this book finally gives me solid base I was looking for. And I totally disagree with others that the book is boring. I really enjoy reading it. It is not hard to read even for foreigners (like me).
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great e-learning resource November 19, 2009
Ruth Colvin Clark and Richard Mayer collaborate on a super resource for anyone involved in creating, managing or distributing e-learning. Relevant information from cover to cover, this book is a must have for instructional designers who need to create interesting, engaging instruction for the online environment. Both authors are very knowledgeable about the area, and are authentic authorities on the subject.
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1 of 1 people found the following review helpful
4.0 out of 5 stars Great content but poor graphics on Kindle July 20, 2012
Format:Kindle Edition|Verified Purchase
The information presented in this book is excellent and a must read for all instructional designers. Unfortunately the graphics are small and hard to read. Ironically the placement of the graphics on the Kindle violates one of the key learning principles presented in the book - the contiguity principle. I found myself flipping pages between the graphics and the text that described them making it difficult to assimilate the information.

The book also refers to a CD that comes with the book. The authors point out that there are many examples of good and poor instructional design on the CD but the CD does not come with the Kindle version of the book. I have not seen any provision for obtaining the CD or downloading the content from an Internet site.

Again great content and, despite the problems related to graphics and the CD, I would still recommend the book.
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