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37 of 39 people found the following review helpful
on April 25, 2002
Format: Paperback
As a Korean-American, I have read many books on Korea--ranging from North-South relations to tourism. But I found this book the most relavent, applicable, and practical to non-native Koreans who need to worke and live in Korea. The book provides non-Koreans with step-by-step guide to everyday situations they will face in the "hermit kingdom," such as how Koreans think about themselves and foreigners and how to manage a Korean office of an American firm. I enjoyed the book with many "aha moments." I believe this book is a superb tool for any none-Koreans who seek to be effecitve in every day life in Korea.
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7 of 7 people found the following review helpful
on June 13, 2007
Format: PaperbackVerified Purchase
This book was very easy to read and really described the differences between the American and Korean cultures well. While I'm not there yet to verify the info, it gave me a good basis to understand what I'm likely to encounter. I plan to bring this book with me to Korea and refer to it often. I will share it with others and highly recommend it to anyone headed to Korea.
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2 of 2 people found the following review helpful
on February 1, 2011
Format: PaperbackVerified Purchase
I live and teach in South Korea. I have read at least five books on Korean culture and this is the best, by far. The author is a 50 year veteran of the Korean experience, and it clearly shows in his insights to Koreans and their culture. Practical tips for business people are included as well, along with specific examples of culture conflict situations. OUTSTANDING. If you are going to read ANY book on Korean culture, this should be it. One colleague mentioned that the author is now dead, and the book is "old". Culture doesn't change THAT quickly, and this book has insights that few of the others had, and as I said, I have read 5.
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1 of 1 people found the following review helpful
Format: PaperbackVerified Purchase
At first I thought this would be a big generalization of people so I took it lightly, but there are some truths in it. Pay attention especially to the parts about communication.
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on January 9, 2012
Format: PaperbackVerified Purchase
I bought this for someone who is going to Korea to live and work, and they liked it. If you want to buy something for someone who is going to Korea to live and work, this is probably a good thing to get. I say this because I trust the taste of the guy who I bought it for.

As for specifics, I don't know; I bought it for someone else. I feel like I told this to Amazon when I was buying it, but they asked me to review the product anyway, so this is what they get.
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on March 23, 2015
Format: PaperbackVerified Purchase
I have found the book helpful as I continue to relate to the Korean members of my community. It allows we to see things from their vantage point more than I could on my own.
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1 of 2 people found the following review helpful
Format: PaperbackVerified Purchase
I plan on going to Korea to teach English and want to know as much as I can about the culture. This book gives good insight into the societal norms in Korea as well as in proper etiquette. It actually gives different scenarios and the proper responses to not offend anyone. It gives a brief but detailed history of Korea and how the history effects Korean society today. I recommed it, its a good read and an easy read. I plan to take it with me and re-read as much as necessary. In addition, I plan to buy the author's other works involving Japan and Mexico.
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0 of 2 people found the following review helpful
on October 6, 2012
Format: PaperbackVerified Purchase
This book has some valuable information in it, but it's a bit outdated. I'm now living in Korea and everyone has a smart phone or Samsung Galaxy Note and Koreans use Facebook. The book was published before there were smart phones and Facebook. This is relevant as in ten years time Koreans advance more than many other countries. They adopt technology quickly and it's a huge part of their culture now.
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2 of 9 people found the following review helpful
on September 20, 2007
Format: Paperback
A useful book but he could give us much more about the group activities there such as the incredible networks of alumni associations, incessant reunions and the national love of gossip.
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