How You Too Can Make at Least $1 Million (But Probably Much More in the Mail-Order Business) [Paperback]

Gerardo Joffe (Author)

Product Details

• Paperback
• Publisher: Self Counsel Pr; 3 edition (December 1992)
• Language: English
• ISBN-10: 0889082839
• ISBN-13: 978-0889082830
• Product Dimensions: 8.2 x 5.2 x 0.8 inches
• Shipping Weight: 8 ounces
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #1,864,395 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

9 of 10 people found the following review helpful:

5.0 out of 5 stars It's great. Buy if you want to sell products via mail order, September 26, 1997

By A Customer

This review is from: How You Too Can Make at Least $1 Million (But Probably Much More in the Mail-Order Business) (Paperback)

This is one of the guru's of direct mail. He started and sold 2 companies, then bought them back (Hennikers is the current one). He speaks from great authority and does not hold back any secrets.
This is the guy who runs those ads for $4.99 Swiss Army knives in the Wall Street Journal. And, he clearly explains why he does so (to build his in-house list). He also explains all the profitability ratios, etc.

I have heavily underlined this book. He has an interesting story to tell (he's an emigrant from Europe to South America to the U.S., to MBA school, to a corporate job, to his own business).

His opinions resonate throughout this book and leaves no doubt how to do anything. This is a great book.