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Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media. Hardcover – May 5, 2015

4.7 out of 5 stars 60 customer reviews

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Editorial Reviews

Review

"Aliza was one of the first people in the fashion industry to embrace the potential of social media and the importance of engaging with followers and, in so doing, changed what it means to work in PR. Any publicist who wants to be powerful, yet accessible, with a voice that is authentic, unique, and engaging, should follow her lead."―
Nina Garcia, creative director, Marie Claire, and Project Runway judge



"With this book, Aliza teaches you to smoke the competition with grace and honesty, excel in your career with wit and hard work, and be an overall kinder and more thoughtful human. If you want the job of your dreams, read this book."―Stacy London, TV Personality and Style Expert

"Aliza Licht is a pioneering PR maven, a powerhouse of perfection, a commander of communication, a fierce fashion woman, and now an awesome author . . . LEAVE YOUR MARK will help you do more than that-it is an indispensable guide to success and celebration of the self. Learn the rules then go ahead and break them!"
Kelly Cutrone, New York Times bestselling author of If You Have to Cry, Go Outside

"Smart, savvy, and sophisticated, LEAVE YOUR MARK is the new professional must-have. No matter what industry you work in, Aliza's insider tips from career to personal branding will help you make your mark and then leave it!"
Joe Zee, editor in chief, Yahoo Style

"Sassy, classy, and smart, LEAVE YOUR MARK is more than just a juicy look behind the laptop of DKNY's PR genius, Aliza Licht; it's also a best friend in book form, the kind who'll tell you what you need to hear rather than just what you want to hear."
Heather Cocks and Jessica Morgan, creators of GoFugYourself.com and the authors of The Royal We

"Full of wisdom."―The Zoe Report

"LEAVE YOUR MARK promises to guide you through landing your dream job, killing it in your career and rocking social media-and it does just that through 19 chapters that should serve as any young professional's go-to handbook, full of real-life advice that you won't learn in a classroom."―Harper's Bazaar

"Licht joins the pack of badass women-ones who aren't afraid to divulge the lousy, tough parts of their careers, while sharing advice for how you can navigate your own-who have made themselves virtual mentors for anyone else trudging through the same hustle."―Refinery29

"It should be required for all recent grads-and anyone who wants a raise."―People

"This is a must-read for both recent grads just starting their careers and Millennials already in the work force."―InStyle

"200+ pages make up what can be most succinctly described as a modern career primer but through the lens of Licht's own experiences."―StyleBlazer

"LEAVE YOUR MARK is a guide to the modern, always-plugged-in working world."―Women's Health

"[In LEAVE YOUR MARK,] Licht dispenses her advice with alarming honesty and with total clarity."―Fashion Times

"If you're trying to figure out what your 'personal brand' is and how exactly to convey that in what you do every day, this is the book for you."―Huffington Post Canada

About the Author

Aliza Licht is the fashion PR executive and former Twitter phenomenon, DKNY PR GIRL. Featured on the front page of the New York Times style section as one of "America's Next Top Mentors", dubbed the "Reigning Queen of Social Media" by Women's Wear Daily, and called one of "Six Women Who Rule the Fashion World" by TIME Style & Design, she is a TEDx speaker and five-time Fashion 2.0 award winner. She lives in New York City with her husband and their two children.
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Product Details

  • Hardcover: 288 pages
  • Publisher: Grand Central Publishing; 1st edition (May 5, 2015)
  • Language: English
  • ISBN-10: 1455584142
  • ISBN-13: 978-1455584147
  • Product Dimensions: 5.9 x 1 x 8.5 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (60 customer reviews)
  • Amazon Best Sellers Rank: #17,763 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover Verified Purchase
Very disappointing. I genuinely enjoyed the fashion-industry insider tidbits, and I thought her description of how she got her early experience (by doing her research!) would be valuable to anyone beginning or making a change in their career. However, there wasn't much else there for anyone who was looking for some solid strategies in navigating their workplaces. I was particularly disappointed by the way she glossed over the social media aspects of her career, and I didn't see much that was innovative in her use of different platforms. And, I found the overall tone of the writing to be shallow. The "INSIDER TIP"s were particularly annoying and generally did not impart anything new or important. I have not been able to finish the book because I've found it to be so annoying. I expected something much more, and much better written, from a high-placed public relations executive. Wishing I had just checked it out of the library and not wasted my money....
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Format: Hardcover
I found the tone of the book to be rather condescending and elitist. The bad taste in my mouth began when she explained that one of the reasons she dropped out of studying to be a doctor was because the uniforms were not stylish. I immediately wondered if this was really someone I want to be getting career advice from. She also made a point of calling out women in the fashion industry who were not stylish enough. In my opinion, that’s very childish and snobby.

I also was not a fan of the story that called out a young woman who relied on her mother to help snag her first job. It didn’t sound like a case of the helicopter mom or nepotism but rather a mom just trying to put in a good word for her daughter. I’ve had friends and family do this for me before applying for a position. It’s not like the mother was going to do the interview or write her resume. She was just trying to use her connections to get her daughter an interview. Isn’t that what networking is for? What I find hypocritical is that later on in the book, the author had an editor put in a good word for her and got a call for an interview for it. How is this any different?

Not only did the tone turn me off but the lack of helpful advice. Most of the topics she covers would fall into the “common sense” category or could be found by googling tips for interviewing, resume writing, and professionalism. Perhaps if you lived under a rock you wouldn’t know proper social media or email etiquette? The chapter on “text message speak and other ways to ruin your chances” was particularly condescending. The entire chapter screamed a great big “DUH.” I’m a millennial myself and give people the benefit of the doubt that they’d know better.
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Format: Hardcover Verified Purchase
Trusted, insider advice presented in an honest, organized way. I couldn’t put it down! It’s part behind-the-scenes in the fashion industry, part-advice from an amazing PR professional, but mostly you feel like you’re getting personal advice from your best friend.

This isn’t a boring, dry business book, it’s a heart-felt story of one girl who worked hard and learned along the way. Aliza wrote Leave Your Mark as a mentorship guide to help others find their passion and path. Her story is proof that working hard can take you great places. You’ll learn about how to create fantastic email pitches, PR tips, how to kill it in your career – all things that you can apply to a job search, your current job or even to find success on your own path.

A must read for graduates, millennials in the workplace, or anyone wanting to excel in their career.
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Format: Kindle Edition
If you’re committed to doing whatever it takes to rock the career of your dreams, Aliza Licht wants to set the record straight: Zombies need not apply.

In other words, your career success starts with (and depends on) YOU taking responsibility for owning your passions, actively managing your career and walking your talk. And as a professional career coach and someone who shares Aliza’s passion and vigor for helping people land their dream jobs, I couldn’t agree more and enthusiastically dived in.

Whether you are just launching your career or are an experienced professional, you’re in luck, because social media superstar and PR powerhouse Aliza Licht has written the bomb-diggity bible of career development that traverses all ages and industries. And as SVP of Global Communications for Donna Karan International, a global mentor and the identity behind DKNY PR GIRL (with over half a million Twitter followers to boot), Licht knows a thing or two about building and leveraging a powerful personal brand to catapult your career forward.

Part personal branding blueprint, communication and etiquette code and motivational makeover, LEAVE YOUR MARK is Licht’s way of sharing a cup of joe and some candid career conversation with her global mentees past, present and future, all-in-one.

Chock full of saavy strategies, eye-opening anecdotes, as well as don’t do’s and must-do’s, Licht dishes out solid, actionable advice that she has personally experienced, learned and tested. And the fact that she delivers it with a healthy and heartfelt dose of street smarts, wit, humor, sass and passion, is what makes its messages and morals all the more easy to gobble up, digest and jump in feet first and get crankin’ on applying.
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