Having been through numerous custom e-learning projects using ADDIE, Allen's SAM approach was refreshing. Much simpler, more effective, and faster. Once you ve experienced SAM, there s no going back. Our SMEs loved it so much more than ADDIE because they could see the learning developing so much faster. As the Director of Training for a 19,000-associate retail enterprise with over 200 locations in 15 states, I m involved in a wide variety of learning development. I ll never use ADDIE again. SAM is for today and the future. --Ken Gregson, Director of Training, AutoNation
Learning designers should sit up and take notice! Michael Allen's Leaving ADDIE for SAM presents a new, practical, and powerful approach to designing and developing great learning experiences. --Lance Dublin, Founder and Chief Solution Architect, Dublin Consulting
Michael Allen expertly outlines a bullet-proof case for a new and powerful design paradigm. I urge anyone teaching the traditional ADDIE model to stop what they are doing and read this book. It will change the way they approach and teach the design of instruction, and improve the lives of learners everywhere. --Karl M. Kapp, Professor of Instructional Technology, Bloomsburg University.
About the Author
Michael W. Allen, the CEO and founder of Allen Interactions, is a treasured architect of interactive, multimedia learning and is recognized for his many insights, inventions, and presentations. With more than 40 years of experience in e-learning in both academic and corporate settings, he is best known today for his role in creating Authorware; authoring a bestseller, Michael Allen’s Guide to e-Learning, his e-Learning Library series; editing Michael Allen’s e-Learning Annuals; and overseeing the work of his studios at Allen Interactions. In May 2011, he received ASTD’s Distinguished Contribution to Workplace Learning and Performance Award; and in 2012, Allen was selected by The National Ethnic Coalition of Organizations (NECO) Advisory Committee as a recipient of the 2012 Ellis Island Medal of Honor. He holds an MA and PhD in educational psychology from The Ohio State University. Richard H. Sites has spent the past 15 years designing and implementing web-based training and tools to support improved workplace performance. His efforts have been in both academia and private industry, including working with many Fortune 500 companies. He is Vice President of Client Services for Allen Interactions Inc., where he is responsible for promoting value-driven consulting and design throughout all Allen Interactions partnerships. He holds a doctorate of education from the University of West Florida along with a master’s of education and a bachelor’s of business administration.