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Leaving Addie for Sam: An Agile Model for Developing the Best Learning Experiences Paperback – September 26, 2012

ISBN-13: 978-1562867119 ISBN-10: 1562867113

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Product Details

  • Paperback: 216 pages
  • Publisher: ASTD Press (September 26, 2012)
  • Language: English
  • ISBN-10: 1562867113
  • ISBN-13: 978-1562867119
  • Product Dimensions: 7 x 0.4 x 9.9 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (13 customer reviews)
  • Amazon Best Sellers Rank: #59,210 in Books (See Top 100 in Books)

Editorial Reviews

Review

Having been through numerous custom e-learning projects using ADDIE, Allen's SAM approach was refreshing. Much simpler, more effective, and faster. Once you ve experienced SAM, there s no going back. Our SMEs loved it so much more than ADDIE because they could see the learning developing so much faster. As the Director of Training for a 19,000-associate retail enterprise with over 200 locations in 15 states, I m involved in a wide variety of learning development. I ll never use ADDIE again. SAM is for today and the future. --Ken Gregson, Director of Training, AutoNation

Learning designers should sit up and take notice! Michael Allen's Leaving ADDIE for SAM presents a new, practical, and powerful approach to designing and developing great learning experiences. --Lance Dublin, Founder and Chief Solution Architect, Dublin Consulting

Michael Allen expertly outlines a bullet-proof case for a new and powerful design paradigm. I urge anyone teaching the traditional ADDIE model to stop what they are doing and read this book. It will change the way they approach and teach the design of instruction, and improve the lives of learners everywhere. --Karl M. Kapp, Professor of Instructional Technology, Bloomsburg University.

About the Author

Michael W. Allen, the CEO and founder of Allen Interactions, is a treasured architect of interactive, multimedia learning and is recognized for his many insights, inventions, and presentations. With more than 40 years of experience in e-learning in both academic and corporate settings, he is best known today for his role in creating Authorware; authoring a bestseller, Michael Allen’s Guide to e-Learning, his e-Learning Library series; editing Michael Allen’s e-Learning Annuals; and overseeing the work of his studios at Allen Interactions. In May 2011, he received ASTD’s Distinguished Contribution to Workplace Learning and Performance Award; and in 2012, Allen was selected by The National Ethnic Coalition of Organizations (NECO) Advisory Committee as a recipient of the 2012 Ellis Island Medal of Honor. He holds an MA and PhD in educational psychology from The Ohio State University. Richard H. Sites has spent the past 15 years designing and implementing web-based training and tools to support improved workplace performance. His efforts have been in both academia and private industry, including working with many Fortune 500 companies. He is Vice President of Client Services for Allen Interactions Inc., where he is responsible for promoting value-driven consulting and design throughout all Allen Interactions partnerships. He holds a doctorate of education from the University of West Florida along with a master’s of education and a bachelor’s of business administration.

More About the Author

Michael Allen is a recognized leader in the architecture and design of interactive multimedia learning systems and strategies. He is the chairman and CEO of Allen Interactions, which builds custom interactive learning solutions and provides consulting and training for interactive multimedia professionals. Allen Interactions will launch a revolutionary authoring system, ZebraZapps, in 2011, allowing developers and non-programmers to create rich interactive media applications easily and quickly, as well as share, publish, and sell their inventions. Technology designed and built by Michael Allen led to the formation of Macromedia and revolutionized multimedia software development. With ZebraZapps, Allen is set to disrupt the industry once again.

Allen holds a PhD in educational psychology from The Ohio State University and is an adjunct associate professor at the University of Minnesota Medical School. He has written nine books including the best-seller, Michael Allen's Guide to e-Learning and his e-Learning Library Series - the third volume of this series, Learner Interface Design releases July, 2011. Additionally, he is editor of Michael Allen's e-Learning Annuals. Michael received ASTD's Distinguished Contribution to Workplace Learning and Performance Award in May 2011.

Customer Reviews

4.1 out of 5 stars
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I think that's very inaccurate.
E. Willmore
So my fellow ISD/ADDIE disciples will see my confusion as how SAM is such a revolutionary departure from how most of us practice ADDIE.
Ken D. Thomas
Or, told you how the process "really" works.
Scott W. Nipper

Most Helpful Customer Reviews

58 of 58 people found the following review helpful By Ken D. Thomas on November 5, 2012
Format: Paperback Verified Purchase
I both loved and did not love this book... so this is going to be a weird review.

It's hard to think of anyone who has contributed more to the field of eLearning than Dr. Allen. Michael was on the original PLATO team and was a driving force behind Authorware (he provides a brief description of this time in the beginning of the book). He has been in the practical business of designing and producing eLearning products longer than the term eLearning has been around! Any insights he shares are worth listening to, including those shared in this book.

When I first read "leaving ADDIE" in the title, I had a mild panic - I consider myself an ISD disciple, so ADDIE is coded into my designer's DNA. When I read the beginning chapters describing ISD/ADDIE, I was amazed to see the box Michael had put ADDIE into - mainly describing it as a lock step, non-iterative "waterfall" process, the same way it had been defined back in the 1970s. Dr. Allen makes it clear he's not anti-ADDIE (he points out that the basic concepts of the ADDIE model are essential to any effective design process), but goes on to present ADDIE as too rigid to meet today's more flexible environment.

I found that I fell into his category of people who had tailored the process and created a variation of ISD/ADDIE that worked in their development... which is how I believe 99% of the ADDIE followers apply the process.

As Michael lays out the criteria for creating a successful learning product, I couldn't help but think how ADDIE can still be used to create engaging training. When he describes how ADDIE is often a budget-buster, I couldn't help but think of the large number of creative projects my teams over the years have delivered on time and within budget.
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20 of 21 people found the following review helpful By Scott W. Nipper on November 26, 2012
Format: Paperback
If you are someone who knows anything about designing and developing elearning, then you know about Dr. Michael Allen. This book is for you.

If you are someone who knows nothing about designing and developing elearning, but wants to learn, then you need to know about Dr. Michael Allen. This book is for you.

If you are a recent graduate of an Instructional Design program you know about ADDIE. You have been taught about the phases and what happens in each phase. That's the theory.

Welcome to the real world. (not that the theory isn't important to know, it's just that institutions of higher learning do little to prepare you for the real world - if you happened to attend a program that gave you some real-world exposure, like the one I teach at, good for you and you are now just that much better prepared!)

Those of you who are working in the field know that you don't go from A to D to D to I to E in a nice simple straight line. There are iterations. There are reviews and changes. There are approvals and suggested changes. There is re-work. There can be clarification on the target audience, on intended outcomes, on the content, on the design, on the media, on the delivery, etc. You hope your up-front work keeps all that to a minimum, but it is rarely as simple as "Ok, design is over, on to development."

The problem is, nobody ever explained that to you in a way beyond just the theory. Or, told you how the process "really" works. Or, gave you processes where you could apply real-world conventions.

Until now.

Thank you, Dr. Allen.
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20 of 25 people found the following review helpful By L. Estrada on December 3, 2012
Format: Paperback
I have been a member of various training organizations for the past 15 years. Despite the linear/waterfall depictions of ADDIE, in practice those implementations behave as iterative processes. If you are new to the field of training then this book can be helpful in learning about the right way to do things; however, for those who have been involved actively in leading learning projects, the lessons from this book may not be anything new.
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2 of 2 people found the following review helpful By Krystian Ramlogan on March 19, 2014
Format: Kindle Edition Verified Purchase
This book is best thought of as a good introduction to SAM with clear and detailed explanations of how you can adapt SAM to your needs. While the process is best suited for E-Learning, it can be adapted for any training being developed. The content is useful and well thought out, however I found it repetitive at certain places and somewhat padded. The sample plan included is good for a basic reference. This was a solid book, although the claim that ADDIE is being left behind is somewhat exaggerated. The book fails to convince me that ADDIE should be left behind.
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1 of 1 people found the following review helpful By D. Schubert on July 10, 2013
Format: Kindle Edition Verified Purchase
I have looked for proof that other instructional designers are sick and tired of a well-meaning, but outmoded "model" for design. I looked a long time before Michael Allen wrote this and his previous text "Creating Successful eLearning: A Rapid System." It was reassuring to know a well respected figure in this field saw the same issues with current approaches. I highly recommend reading this text as it marries agile/rapid development methods common to software development with instructional design!
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2 of 3 people found the following review helpful By E. Willmore on November 18, 2013
Format: Paperback
I have over 30 years experience doing instructional design, performance consulting, and training delivery. I've served in a number of senior leadership positions within the T&D field including with ASTD. And I've authored 4 books in the T&D/Performance field. So that's the background I bring to this evaluation.

This is a superb book. The author (Michael Allen) is a major contributor to the e-learning field and has tremendous street cred when talking about instructional design.

I'll spare the extended critique of ADDIE. I'll simply say that I disagree with the other reviews that argue that SAM is simply a modified ADDIE. I think that's very inaccurate.

First, SAM puts Evaluation near the beginning of the process (rather than "Analyze-Design-Develop-Implement-EVALUATE" like ADDIE). And the reality is that when you save Evaluation for the end, you get heartaches and heartbreak. Evaluation has to start at the beginning…anyone with a strong background in Evaluation or Performance Technology will tell you that.

For another, SAM emphasizes the iterative nature of good instructional design. Well, claim ADDIE supporters, so does the ADDIE process. Not so. While many of us have adapted ADDIE to allow for iteration, effectively ADDIE is a sequential process that implies that we design, then we develop, then we implement, then we evaluation (and then maybe we start the process over again).

Finally, SAM is a model that--to my mind--works particularly well for e-learning and non-traditional methods of delivery (i.e.: alternatives to the traditional classroom).
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