In this wickedly entertaining and thoroughly informed homage to one of rock music’s towering pinnacles, Erik Davis investigates the magic—black or otherwise—that surrounds this album. Carefully peeling the layers from each song, Davis reveals their dark and often mystical roots—and leaves the reader to decide whether [FOUR SYMBOLS] is some form of occult induction or just an inspired, brilliantly played rock album. Excerpt: Stripping Led Zeppelin’s famous name off the fourth record was an almost petulant attempt to let their Great Work symbolically stand on its own two feet. But the wordless jacket also lent the album charisma. Fans hunted for hidden meanings, or, in failing to find them, sensed a strange reflection of their own mute refusal to communicate with the outside world. This helped to create one of the supreme paradoxes of rock history: an esoteric megahit, a blockbuster arcanum. Stripped of words and numbers, the album no longer referred to anything but itself: a concrete talisman that drew you into its world, into the frame. All the stopgap titles we throw at the thing are lame: Led Zeppelin IV, [Untitled], Runes, Zoso, Four Symbols. In an almost Lovecraftian sense, the album was nameless, a thing from beyond, charged with manna. And yet this uncanny fetish was about as easy to buy as a jockstrap.
When I'm abroad, I usually tell people I am from California rather than the United States. I'm not just trying to be clever, or to slough off the increasingly heavy load of being an American in foreign climes. I actually identify that way.
I was born in the Bay Area in June of the Summer of Love, and grew up in Del Mar, a town of university profs and mellow longhairs name-dropped by the Beach Boys in 'Surfin' U.S.A.' When I was a teenager, my family moved to Rancho Santa Fe, into a rambling ranch house that lay about a mile from the Spanish Revival mansion where the Heaven's Gate UFO cult later committed mystic suicide. Since 1995, I have lived in San Francisco, where my great-great-great-grandfather I. C. C. Russ disembarked with his family from the Loo Choo in the fortuitous year of 1847. My roots lie in this rootless place.
That said, I spent a good ten years on the east coast, at Yale and then in the freelance trenches of New York City, where I wrote tons about music, philosophy, and television for The Village Voice, The Nation, Details, Spin, and other more or less glossy rags. I started covering virtual reality and Internet culture long before the World Wide Web hit, and wrote the first national piece about Burning Man. I have always been interested in exploring the margins where spirituality, media technology, and culture intertwine, giving us flashes of possible futures.
Essays about this sort of stuff have appeared in over a dozen books, including AfterBurn: Reflections on Burning Man, Zig Zag Zen: Psychedelics and Buddhism, and The Disinformation Book of Lies. For years I was also a contributing writer for Wired.
I have also spent a good deal of time traveling the world, playing music, and fitfully practicing yoga, martial arts, and meditation. In politics and philosophy, I strive to be multi-perspectival; in temperament, I am both enlivening and prickly. I am committed to the life of mind and soul, even in these claustrophobic, competetive, potentially catastrophic days.
Cheers.



