Fantasy beach cottages are nothing new, but mass-marketing them was novel back in the 1960s, when you could obtain a prefabricated house complete with furniture, linens and melamine dishes for $600 down and $75 a month. Leisurama Now: The Beach House for Everyone
by Paul Sahre serves as a visual archive of the experiment in mail-order houses that became a reality for scores of families--and many of these midcentury gems are still standing in Montauk in Long Island. -- Metropolitan Home, August 1, 2008
With all this talk about lifestyle, you would think our generation invented it. Leisurama Now: The Beach House for Everyone
, by NYC graphic design who's-who Paul Sahre, reminds us that our version is a pale imitation of the post-World War II originals...Not only does Sahre's assiduous homage gather more fuels to fight tear-down culture, it also makes us rethink colored Formica. -- ELLE, May 2008
In 2001, when graphic designer Paul Sahre rented a summer home in Montauk, his retreat turned out to be a relic: it was one of only 200 or so cookie-cutter beach houses built in the mid-1960s as part of the Leisurama housing project. Sold by Macy's, Leisurama homes were both affordable and all-inclusive; their boxy, simply designed interiors came fully furnished and accessorized -- all buyers needed were 'groceries and a key.' The houses were immensely popular but ultimately unprofitable, and thus sadly short-lived. Sahre's fascinating study of Leisurama's brand identity, marketing effort, and mid-century modern design presents a passionately visual and contextually dense study. All told, it's a revelatory history of how prefab became fabulous.