or
Sign in to turn on 1-Click ordering
Sell Us Your Item
For a $0.58 Gift Card
Trade in
More Buying Choices
Have one to sell? Sell yours here
Tell the Publisher!
I'd like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.
Sorry, this item is not available in
Image not available for
Color:
Image not available

To view this video download Flash Player

 

Leisurama Now: The Beach House for Everyone 1964- [Hardcover]

Paul Sahre
4.8 out of 5 stars  See all reviews (6 customer reviews)

List Price: $40.00
Price: $29.51 & FREE Shipping. Details
You Save: $10.49 (26%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 3 left in stock (more on the way).
Ships from and sold by Amazon.com. Gift-wrap available.
Want it Tuesday, May 21? Choose One-Day Shipping at checkout. Details

Formats

Amazon Price New from Used from
Hardcover $29.51  
Image
Save on Popular Books This Summer
Browse our Bookshelf Favorites store for big savings on popular fiction, nonfiction, children's books, and more.

Book Description

March 20, 2008
"It was the ultimate turnkey operationdown to the color-coordinated toothbrushes in the bathroom. All you needed were your clothes and a six-pack" Frank Tauma, Montauk real estate broker

Who doesn't dream of owning a second home at the beach? Well, in the early 1960s, it was a snap even for the working class. For as little as $590 down and $73 a month, you could walk into Macy's and leave with a fully furnished house. All you needed to move in was a key and some groceries. Each house came complete with furniture, appliances, a45-piece Melmac dinner service, plastic glasses, and fifty pieces of stainless-steel flatware, plus towels, napkins, placemats, beds, pillows and sheets, even toothbrushes. The homes also promised low maintenance with redwood siding and interior paneling that never needed painting and had lifetime guarantees. In Leisurama, author Paul Sahre uncovers the mystery of this legendary slice of architectural Americana and lovingly documents its forty-year history with a treasure trove of text, photographs, historical documentation, and oral histories.

Two hundred and fifty Leisurama houses were built at Culloden Shores in Montauk, Long Island. Most of thehomes have since been converted to year-round occupancy, and with very few exceptions, all have been enlarged andredecorated, while the once barren shore is now forested. In a sweet paradox, these once very affordable homes thatwere looked down upon by more well-to-do neighbors are now desirable and expensive, even "collectable." Their richlegacy lives on in the affordable pages of Leisurama.


Frequently Bought Together

Leisurama Now: The Beach House for Everyone 1964- + Weekend Utopia: Modern Living in the Hamptons
Price for both: $61.33

Buy the selected items together


Editorial Reviews

Review

Fantasy beach cottages are nothing new, but mass-marketing them was novel back in the 1960s, when you could obtain a prefabricated house complete with furniture, linens and melamine dishes for $600 down and $75 a month. Leisurama Now: The Beach House for Everyone by Paul Sahre serves as a visual archive of the experiment in mail-order houses that became a reality for scores of families--and many of these midcentury gems are still standing in Montauk in Long Island. -- Metropolitan Home, August 1, 2008

With all this talk about lifestyle, you would think our generation invented it. Leisurama Now: The Beach House for Everyone, by NYC graphic design who's-who Paul Sahre, reminds us that our version is a pale imitation of the post-World War II originals...Not only does Sahre's assiduous homage gather more fuels to fight tear-down culture, it also makes us rethink colored Formica. -- ELLE, May 2008

Review

In 2001, when graphic designer Paul Sahre rented a summer home in Montauk, his retreat turned out to be a relic: it was one of only 200 or so cookie-cutter beach houses built in the mid-1960s as part of the Leisurama housing project. Sold by Macy's, Leisurama homes were both affordable and all-inclusive; their boxy, simply designed interiors came fully furnished and accessorized -- all buyers needed were 'groceries and a key.' The houses were immensely popular but ultimately unprofitable, and thus sadly short-lived. Sahre's fascinating study of Leisurama's brand identity, marketing effort, and mid-century modern design presents a passionately visual and contextually dense study. All told, it's a revelatory history of how prefab became fabulous.

Product Details

  • Hardcover: 256 pages
  • Publisher: Princeton Architectural Press; 1 edition (March 20, 2008)
  • Language: English
  • ISBN-10: 1568987099
  • ISBN-13: 978-1568987095
  • Product Dimensions: 7.2 x 1.1 x 9.8 inches
  • Shipping Weight: 2.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #1,439,981 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

4.8 out of 5 stars
(6)
4.8 out of 5 stars
Share your thoughts with other customers
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Shiny Americana June 8, 2008
Format:Hardcover
This book can be appreciated for both its design aesthetics and its telling of Montauk history. Leisurama tells how people lived and continue to live in their environments, which are these pre-packaged homes. The fun part is the book's layout which jumps timelines and stories, comparing what was then and how it has transformed now. We need more than old radios or televisions or wood paneling to express the 60's and the generation of idealism. Which makes Leisurama a fun and strange book. There are too many things in this world that we will never know of because we lose interest and move on. Here we have an opportunity to obsess over the author's obsession and be part of a history that is still very much alive.
Comment | 
Was this review helpful to you?
2 of 2 people found the following review helpful
5.0 out of 5 stars Cool Beach Book June 30, 2008
Format:Hardcover|Amazon Verified Purchase
I lived on eastern Long Island 50 years and never heard of Leisurama Homes till I saw a PBS tv special two years ago. I took a ride to Montauk and found this development very interesting. The book is nicely done with tons of color photos and alot of history which i like along with then and now photos. You can tell the author did the utmost in research for this book. Highly recommended.
Comment | 
Was this review helpful to you?
1 of 1 people found the following review helpful
5.0 out of 5 stars Like Chocolate November 21, 2008
Format:Hardcover
Can you imagine walking into Macy's in 1964 and buying a beach house? Already furnished and ready to go... what a concept! Before a friend brought this book to my attention I didn't know anything about the Leisurama project. After reading it I've got to say that for anyone interested in the history of architecture/planning and intrepid marketing ideas in the 20th century, this is a Must-Read/Must-Have book. It explores a nearly forgotten, yet ambitious, experimental enterprise in the 60s; sensitively explored by a true appreciator of the genius, the talent, and the flaws of the men who built it. Then it unfolds the the part you really want to know: what has become of the place in the 45 years since. (and whether the project succeeded or not is left up to you.)
This book is the perfect combination of well-researched, well-written history, clean, pleasing design and photography, and clever presentation. I wish all books were this satisfying. Like savoring a box of fine Belgian chocolates, it's just a real treat.
Comment | 
Was this review helpful to you?

What Other Items Do Customers Buy After Viewing This Item?


Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

Forums

There are no discussions about this product yet.
Be the first to discuss this product with the community.
Start a new discussion
Topic:
First post:
Prompts for sign-in
 


Listmania!


Create a Listmania! list

So You'd Like to...


Create a guide


Look for Similar Items by Category