Product Details

• Actors: Erik Proulx, Kurtis Glade, Kevin Kearns, Michelle Pfennighaus, David Cohen
• Directors: Marc Colucci
• Format: NTSC, Widescreen
• Region: All Regions
• Number of discs: 1
• Studio: Please Feed The Animals
• DVD Release Date: November 27, 2009
• Run Time: 36 minutes
• Average Customer Review: 4.9 out of 5 stars  See all reviews (9 customer reviews)
• ASIN: B002YZL8HI
• Amazon Best Sellers Rank: #128,104 in Movies & TV (See Top 100 in Movies & TV)

Customer Reviews

Most Helpful Customer Reviews

5 of 5 people found the following review helpful:

4.0 out of 5 stars My New Year's Resolution Movie, December 23, 2009

By 

Clifton Simmons II "ProfessorAdMan.com" (Detroit, MI USA) - See all my reviews
(REAL NAME)   

This review is from: Lemonade (DVD)

The Grinch. Charlie Brown. Rudolph. A Christmas Story. I got my fill of Christmas specials this year. Recently, I discovered a film that is my "new year's resolution" special - a documentary called "Lemonade."

December 17, 2009, Erik Proulx brought his film to the Detroit area for a screening. Lemonade shows the stories of several ad men and women who lose their jobs and are presented with the opportunity to redefine themselves. Don't see it as a pink slip, look at it as a blank page. That's the message the film tries to convey.

With an unemployment rate of nearly 30 percent in Detroit, I like the fact that someone actually tries to deliver a message of hope. I see failure anytime I watch or read the news. I see defeat every time I talk to friends who are still unemployed after a year. It's inspiring to see happy endings, even though that's not the case for most of us.

I would be surprised if anyone can watch this film and not think about his/her "Plan B" or contemplate about his/her personal goals. I think that is Lemonade's true purpose - take time to chase those dreams. Don't wait for a job loss for that needed kick in the pants. And if you are cut, take a moment to recoup. Get past the fear and go after what you really want.

3 of 3 people found the following review helpful:

5.0 out of 5 stars Great dose of perspective, sorely needed in 2010., January 16, 2010

By 

RedMiniBirmingham (Birmingham, AL, USA) - See all my reviews

This review is from: Lemonade (DVD)

Being concerned about losing your job is pretty universal these days, whether you're in advertising, a stockbroker, or a schoolteacher.

Lemonade does a great job of exploring the moment of loss, the frustration, and more importantly, that turning point when people dust themselves off, get up and get on with their lives.

Twenty years ago we were all told that the days of spending your life working for one single employer were over.

Lemonade seems to be capturing the essence of the next paradigm shift: maybe in the future, none of us will be working for anyone, except ourselves.

That prospect is more than a little scary. But as Lemonade shows, it can also be the happiest time in your life.

It's well-produced, tightly edited, and in this film, Proulx shows admirable restraint and just lets the stories unfold; he doesn't force the issue, or go all maudlin or over-cynical.

Many are characterizing as an "inspirational" movie (and I'll grant you that it is). But this isn't ET here. Lemonade doesn't have a picture-perfect storybook ending. But then, neither does life, does it?

As Leo Burnett said back in the day: it's truth well-told.

2 of 2 people found the following review helpful:

5.0 out of 5 stars A Must-See for Every Creative Professional!, January 16, 2010

By 

Jeff Foster "pixelpainter.com" (Brea, CA United States) - See all my reviews
(REAL NAME)   

This review is from: Lemonade (DVD)

I've worked in the creative industry for nearly 25 years and have experienced a lot of changes. The transitions to digital pre-press (desktop publishing), the Web and the dot-com explosion and now the "everybody is a videographer/photographer" revolution. With each new technological major wave, the professionals get tossed aside while the amateurs struggle to market crap until the dust settles and people come to their senses and look for professional help again.

This movie is about those who have yet again, fallen victim to this cycle in the advertising world and how they've dealt with this sudden loss and major change in their lives. I could relate on so many levels and found it personally uplifting and freeing to know that I'm not alone with feelings associated with such change. It's not about struggling to find your way back to where you came, but how you chose to move forward. After all, if you don't take a different approach, then how can you expect different results?

Jeff Foster
Author/Producer
[...]