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Most Helpful Customer Reviews
5 of 5 people found the following review helpful
Format:DVD
The Grinch. Charlie Brown. Rudolph. A Christmas Story. I got my fill of Christmas specials this year. Recently, I discovered a film that is my "new year's resolution" special - a documentary called "Lemonade."
December 17, 2009, Erik Proulx brought his film to the Detroit area for a screening. Lemonade shows the stories of several ad men and women who lose their jobs and are presented with the opportunity to redefine themselves. Don't see it as a pink slip, look at it as a blank page. That's the message the film tries to convey.
With an unemployment rate of nearly 30 percent in Detroit, I like the fact that someone actually tries to deliver a message of hope. I see failure anytime I watch or read the news. I see defeat every time I talk to friends who are still unemployed after a year. It's inspiring to see happy endings, even though that's not the case for most of us.
I would be surprised if anyone can watch this film and not think about his/her "Plan B" or contemplate about his/her personal goals. I think that is Lemonade's true purpose - take time to chase those dreams. Don't wait for a job loss for that needed kick in the pants. And if you are cut, take a moment to recoup. Get past the fear and go after what you really want.
December 17, 2009, Erik Proulx brought his film to the Detroit area for a screening. Lemonade shows the stories of several ad men and women who lose their jobs and are presented with the opportunity to redefine themselves. Don't see it as a pink slip, look at it as a blank page. That's the message the film tries to convey.
With an unemployment rate of nearly 30 percent in Detroit, I like the fact that someone actually tries to deliver a message of hope. I see failure anytime I watch or read the news. I see defeat every time I talk to friends who are still unemployed after a year. It's inspiring to see happy endings, even though that's not the case for most of us.
I would be surprised if anyone can watch this film and not think about his/her "Plan B" or contemplate about his/her personal goals. I think that is Lemonade's true purpose - take time to chase those dreams. Don't wait for a job loss for that needed kick in the pants. And if you are cut, take a moment to recoup. Get past the fear and go after what you really want.
3 of 3 people found the following review helpful
Format:DVD
Being concerned about losing your job is pretty universal these days, whether you're in advertising, a stockbroker, or a schoolteacher.
Lemonade does a great job of exploring the moment of loss, the frustration, and more importantly, that turning point when people dust themselves off, get up and get on with their lives.
Twenty years ago we were all told that the days of spending your life working for one single employer were over.
Lemonade seems to be capturing the essence of the next paradigm shift: maybe in the future, none of us will be working for anyone, except ourselves.
That prospect is more than a little scary. But as Lemonade shows, it can also be the happiest time in your life.
It's well-produced, tightly edited, and in this film, Proulx shows admirable restraint and just lets the stories unfold; he doesn't force the issue, or go all maudlin or over-cynical.
Many are characterizing as an "inspirational" movie (and I'll grant you that it is). But this isn't ET here. Lemonade doesn't have a picture-perfect storybook ending. But then, neither does life, does it?
As Leo Burnett said back in the day: it's truth well-told.
Lemonade does a great job of exploring the moment of loss, the frustration, and more importantly, that turning point when people dust themselves off, get up and get on with their lives.
Twenty years ago we were all told that the days of spending your life working for one single employer were over.
Lemonade seems to be capturing the essence of the next paradigm shift: maybe in the future, none of us will be working for anyone, except ourselves.
That prospect is more than a little scary. But as Lemonade shows, it can also be the happiest time in your life.
It's well-produced, tightly edited, and in this film, Proulx shows admirable restraint and just lets the stories unfold; he doesn't force the issue, or go all maudlin or over-cynical.
Many are characterizing as an "inspirational" movie (and I'll grant you that it is). But this isn't ET here. Lemonade doesn't have a picture-perfect storybook ending. But then, neither does life, does it?
As Leo Burnett said back in the day: it's truth well-told.
2 of 2 people found the following review helpful
Format:DVD
I've worked in the creative industry for nearly 25 years and have experienced a lot of changes. The transitions to digital pre-press (desktop publishing), the Web and the dot-com explosion and now the "everybody is a videographer/photographer" revolution. With each new technological major wave, the professionals get tossed aside while the amateurs struggle to market crap until the dust settles and people come to their senses and look for professional help again.
This movie is about those who have yet again, fallen victim to this cycle in the advertising world and how they've dealt with this sudden loss and major change in their lives. I could relate on so many levels and found it personally uplifting and freeing to know that I'm not alone with feelings associated with such change. It's not about struggling to find your way back to where you came, but how you chose to move forward. After all, if you don't take a different approach, then how can you expect different results?
Jeff Foster
Author/Producer
[...]
This movie is about those who have yet again, fallen victim to this cycle in the advertising world and how they've dealt with this sudden loss and major change in their lives. I could relate on so many levels and found it personally uplifting and freeing to know that I'm not alone with feelings associated with such change. It's not about struggling to find your way back to where you came, but how you chose to move forward. After all, if you don't take a different approach, then how can you expect different results?
Jeff Foster
Author/Producer
[...]
Most Recent Customer Reviews
Inspiring!
I initially saw this on the Documentary Channel and fell in love. It's really inspiring (and not just for folks who have been recently laid off. Read more
Published 9 months ago by Veronique Vienne
Definitely worth watching
"Lemonade" is a 35-minute documentary that tracks the reactions and responses of people who've been laid off from the advertising industry during the current recession, but its... Read more
Published on February 1, 2010 by Cate
The Best 35 Minutes You'll Spend
This movie is inspirational and motivating. You will be better off for having seen it. I truly did not want it to end!
Published on January 21, 2010 by Maria T. Veale
Lemonade gives hope
Lemonade shows that a creative life goes beyond making ads to sell other people's products. It gives you the tools to roll with the rejection and to rebuild a life on the dreams... Read more
Published on January 16, 2010 by Mark Harmel
Excellent real life story!
Human nature will never cease to surprise me..in a very positive way. I found the film to be a great example of what you can do in front of apparent disasters, find your true self... Read more
Published on January 16, 2010 by Madalina Anca Uceanu
LIFE CHANGING
OPEN YOUR MIND AND THIS WILL CHANGE YOUR LIFE....ENJOY THE GREAT LOOK @ HOW CHANGE IS WONDERFUL AND WE SHOULD EMBRACE IT... Read more
Published on January 16, 2010 by Dawn M. Ferrara
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