The fifth revised edition of this reference book for anyone involved in public relations, incorporating material on electronic media and new ideas on integrating PR with other communications functions.
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Most Helpful Customer Reviews
17 of 22 people found the following review helpful:
4.0 out of 5 stars
Thorough public relations reference source,
By A Customer
This review is from: Lesly's Handbook of Public Relations And Communications (Hardcover)
Because of its sheer size, the book, at first, appears to be overwhelming. However, it's clearly written and easy to move through quickly. Many PR people -- especially senior practitioners -- tend to turn up their noses at books on the subject (e.g., "I've lived it, what could I learn from a silly book..."). But, while not every page is for every practitioner, it's loaded with good information, some tactical, some theoretical. At the least, a handy reference guide regardless of experience...
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Inside This Book
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First Sentence:
Philip Lesly, president of The Philip Lesly Company, Chicago, until his death in 1997, was a leading authority on public relations and a leading practitioner. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
immediate release policy, mechanical expenses, glossy proofs, insurgent company, investor relations person, dealer communications, human climate, public relations counsel, internal public relations, product publicity, public relations program, public relations research, public relations practitioners, dealer relations, public relations person, public relations committee, association public relations, counseling firm, handling inquiries, financial public relations, public relations executive, public relations field Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, White House, Philip Lesly, Senior Writer, Public Relations Society of America, Wall Street, Public Affairs Council, Los Angeles, Senior Editor, Associated Press, General Electric, San Francisco, Supreme Court, University of Michigan, Assistant Managing Editor, Business Week, Capitol Hill, American Public Power Association, World War, Creative Kitchens, First Amendment, General Motors, Harris Bank, United Press International New!
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Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Philip Lesly, president of The Philip Lesly Company, Chicago, until his death in 1997, was a leading authority on public relations and a leading practitioner. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
immediate release policy, mechanical expenses, glossy proofs, insurgent company, investor relations person, dealer communications, human climate, public relations counsel, internal public relations, product publicity, public relations program, public relations research, public relations practitioners, dealer relations, public relations person, public relations committee, association public relations, counseling firm, handling inquiries, financial public relations, public relations executive, public relations field Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, United States, White House, Philip Lesly, Senior Writer, Public Relations Society of America, Wall Street, Public Affairs Council, Los Angeles, Senior Editor, Associated Press, General Electric, San Francisco, Supreme Court, University of Michigan, Assistant Managing Editor, Business Week, Capitol Hill, American Public Power Association, World War, Creative Kitchens, First Amendment, General Motors, Harris Bank, United Press International New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
Citations (learn more)
This book cites 119
books:
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1
book
cites this book:
- How we discommunicate by Philip Lesly on 6 pages
- Behind the Front Page by David S Broder on page 630, page 631, and page 632
- How to Win in Washington: Very Practical Advice about Lobbying, the Grassroots, and the Media on page 71, page 79, and Back Matter
- Nonprofit Organization Handbook: A Guide to Fund Raising, Grants, Lobbying, Membership Building, Publicity and Public Relations by Patricia V. Gaby in Back Matter
- Public Relations in Practice by Peter Gummer in Back Matter
See all 119 books this book cites
- Careers in Communications (Vgm Professional Careers Series) by Shonan Noronha on page 148
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