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17 of 22 people found the following review helpful:
4.0 out of 5 stars
Thorough public relations reference source,
By A Customer
This review is from: Lesly's Handbook of Public Relations And Communications (Hardcover)
Because of its sheer size, the book, at first, appears to be overwhelming. However, it's clearly written and easy to move through quickly. Many PR people -- especially senior practitioners -- tend to turn up their noses at books on the subject (e.g., "I've lived it, what could I learn from a silly book..."). But, while not every page is for every practitioner, it's loaded with good information, some tactical, some theoretical. At the least, a handy reference guide regardless of experience...
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Lesly's Handbook of Public Relations And Communications by Philip Lesly (Hardcover - January 11, 1998)
Used & New from: $14.44
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