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Less Blah Blah, More Ah Ha: How Social Savvy Real Estate Agents Become Trusted, Preferred, Referred - and Rewarded Paperback – June 28, 2011


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Editorial Reviews

From the Author

The painful problem is that most everything a real estate sales agent is taught about how to sell and succeed is lame, rude and unsmart in today's consumer culture. For decades, and even now, most all of the sales training for agents is based on proven sales techniques and personal marketing strategies that kicked-ass-and-took-names during the baby boomer era. Shouting, bragging and me-centered selfish- selling doesn't fly these days. People hate it.

So I'm on a mission to help sales people understand how to earn trust and create Top of Mind Awareness, understand and appreciate modern human behavior, psychographics, Transmedia strategies, how to navigate cyber space, ride social media waves, learn how to consciously overcome subconscious barriers and basically succeed financially; with both self-respect and respect.

So about five years ago, in the evenings and on the weekends, I started writing. I've taken what I've learned from thirty-two years of study and in-the-trenches sales and management experience (San Diego, Austin, Aspen and The Woodlands TX) and put it into a 287 page book titled Less BLAH BLAH More Ah Ha - How social savvy real estate agents become trusted, preferred, referred - and rewarded

Although the book is dedicated to real estate agents, the principals and perspectives apply to anyone who sells personal services to fellow human beings.

About the Author - Ken Brand
Ken Brand is the Sales Manager of the Better Homes And Gardens Real Estate Gary Greene multi-award winning Research Forest Office in The Woodlands TX.

Ken also presents at social media events, is a guest contributor for one of the nation's most read online real estate magazines: AgentGenius.com, and teaches sales and business development classes for Better Homes And Gardens Real Estate (Houston, TX) and The Wizard Academy (Austin, TX)

You can learn more about Ken Google searching "Ken Brand" or connecting with him in these online communities:
Facebook.com/BrandCandid | BrandCandid.com | Twitter.com/KenBrand 

From the Back Cover

This Book Is for YOU If You Relate to One or More of These Groups. 

Lifelong Learners are always stretching, growing, and searching for interesting ways to renew and enhance their value. The strategies in this book will contribute to your ongoing curiosity and desire to excel mentally, creatively, and professionally. 

Aspirationals like to soak up fresh information, engage in new experiences, and glide forward towards mastery. In this book I'm offering you some new ways of thinking and acting that will help catapult you to higher, more tangibly rewarding levels of success. 

Temporary Strugglers feel frustrated and stuck
? You're determined to succeed, but no matter how hard you work, it seems your sincere efforts lead to dead-end rejection and stuck-going-nowhere stress. What I want to assure you is this: It's not your fault!! More importantly, there's nothing wrong with you. The problem is that you've been mistaught, or you've on-your-own stumbled into the soul-sucking quicksand of doing the wrong things with the wrong people at the wrong time. In this book I share how you can immediately begin to enjoy the personal rewards of respect, trust, sweet success, and an income equal to your goals. 

Here's The Problem . . .

Hateful real estate market conditions are traumatic enough without the compound fracture of sizzling competition and sky-high consumer expectations. Old school selfish-selling styles, along with chasing strangers, spamming, badgering friends and other unattractive and unproductive behaviors is causing real estate agents in Houston and across the country to struggle for relevance, self-respect and success.

Here's The Solution . . .

Ken's book shines a flood light on how to create modern success and self-respect by focusing on others; how to listen, share, communicate and serve real people in the real world -- a place w3here selfish sales strategies, arrogance and insensitivity are shunned.

The book leads readers through the three stages of Social Savvy Success.  In Stage One the reader discovers the philosophical foundations for becoming more visible, choosable, and referable.  In short, how to attract, instead of chase.  In Chapters One to Eight the reader learns precisely what business they are really in; The Two True Secrets to Success; the high-impact dynamics of Top of Mind Awareness and how to earn True Blue Trust.

But it's not enough just to know what to do.  Most real estate agents fail to get where they're trying to go because they get in their our own way.  Stage Two of the book acknowledges and addresses the self-imposed emotional and mental obstacles that stop real estate agents from moving forward.  Chapters Nine through Thirteen cover how to face and consciously-conquer subconscious fears; slay self-doubt; why it's wise to use psychographics to connect with their tribes, networks, and niches; what The Golden Rule 2.0 is all about, and why they can't win without it.  Of course no modern book would be complete without a chapter on how to ride the social media wave; enhance character-confirmation: and become discoverable, findable and sharable (aka, how to become omnipresent).

Once the reader has learned what behaviors and actions work and how to get out of their own way, it's time to apply some practical, simple-to-follow ideas that will help them attract, discover, and create new opportunities.  Stage Three (Chapters Fourteen to Twenty-Three) shares forty instantly implementable action events that put everything the reader has learned into play - becoming trusted, choosable, referable - and rewarded.
 
Ready to get STARTED?   Buy the book and away we GO, GO, GO.
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Product Details

  • Paperback: 270 pages
  • Publisher: Less Blah Blah. More Ah Ha. (June 28, 2011)
  • Language: English
  • ISBN-10: 0615462421
  • ISBN-13: 978-0615462424
  • Product Dimensions: 9 x 6 x 0.6 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (51 customer reviews)
  • Amazon Best Sellers Rank: #209,602 in Books (See Top 100 in Books)

More About the Author

About Ken Brand - As a leader, mentor, speaker, parent, amateur athlete, author, real estate sociologist, husband and Transmedia anthropologist (phew, that was long), Ken's been involved in more that 17,700 real estate transactions since 1978, San Diego, Austin, Aspen, and The Woodlands TX. When not helping, Ken's typically floor-burning up the racquetball court or unearthing third gravitating bodies in films, books, social media, the majesty of life's daily spectacle.

Ken Brand is the Sales Manager of the Better Homes And Gardens Real Estate Gary Greene multi-award winning Research Forest Office in The Woodlands TX. Ken also presents at social media events, is a guest contributor for one of the nation's most read online real estate magazines: AgentGenius.com, and teaches sales and business development classes for Better Homes And Gardens Real Estate Gary Greene (Houston, The Woodlands and Magnolia, TX) and The Wizard Academy (Austin, TX)

Customer Reviews

Great book for anyone new to the real estate business.
AndrewW
Less Blah Blah More Ah Ha is by far the best book available for Real Estate Professionals.
D
This book is a must read for anyone in a sales related industry.
Nathalie

Most Helpful Customer Reviews

9 of 9 people found the following review helpful By K. Frank on July 25, 2011
Format: Paperback
Ken Brand has the unrivaled ability to be truthful - perhaps even blunt - with his observations of the real estate industry. Where other real estate gurus are spouting pompous nonsense designed to give you what you want to hear, Ken offers real estate's golden rules of success with complete candor and forthright honesty.

For example he says, "Civilians are polite people, they don't say it out loud, but they think it: Real estate agents are full of excrement." He then goes on to support the claim with statistics and gives every aspiring agent tools for becoming a trusted advisor. Bulleted checklists outline the step-by-step methods for connecting with real estate clients on a deeper level and earning their confidence.

Ken has his own "BRAND" of language that opens up our ability to laugh at ourselves and make a course correction. He elicits actions that create more profitability in a field where only a small percentage of the practitioners make the vast majority of the revenue. With segment titles like "Serendipity and Elephant Ears", his personal iconic language is engaging as well as extremely informative.

If you have not had the opportunity to be trained directly by Ken Brand, this book is the next best thing. Managers and real estate trainers will benefit from encouraging their students to purchase a copy of this book. Not only will the methods outlined in the book produce profits...but it will incite lots of giggles as you read his irreverent and unyielding insight.

Profit From Technology: A Guide for Today's Real Estate Agent
Kathi Frank, copywriter
Freelance Business Writer
Content Strategist
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6 of 6 people found the following review helpful By Greg Flory on July 25, 2011
Format: Paperback
For new agents, this should be the first book for your real estate library! Ken writes in an easy-to-read style that offers career growth ideas that can be implemented immediately.

For the seasoned agents, this book is a reminder of the ideas and concepts we implemented early in our careers and the need to re-visit the basics. Ken's in-depth discussion of social media marketing provides the tools to level the playing field and take our business to the next level.

Michele and Greg Flory
Prudential Gary Greene, Realtors
The Woodlands
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6 of 6 people found the following review helpful By Ron on September 21, 2011
Format: Kindle Edition Verified Purchase
This book is full of blah blah just as the title has indicated. This book is extremely hard to read because the author writing style is so awful and repeats things over and over again. I am very disappointed with the info he provided in this book and wish I can get my money back.
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5 of 5 people found the following review helpful By Michael W. Bowler Sr. on July 22, 2011
Format: Paperback
Ken Brand is a trip that every Real estate agent should get to know. His book is full of energy, motivation and ideas to get you started or out of a slump. I have followed Ken online for 4 years now and am just amazed with his passion and knowledge for our industry. You'll have this book all marked up with a highlighter and be on information overload by the time you finish it. This will be the best $20.00 you ever invested into your career. Buy it today.

Mike Bowler Sr. ePRO, CRB, GRI, SRES
Coldwell Banker Hubbell Briarwood
1020 S Creyts Rd. Lansing, MI 48917
Twitter: @MIrealestate
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4 of 4 people found the following review helpful By sharon on July 30, 2011
Format: Paperback
there is no real estate book out there like this. It give great advice in a humerous fashion. If anyone in real estate took even part of Ken's advice, they would be successful
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4 of 4 people found the following review helpful By C. Foster on July 26, 2011
Format: Paperback
In a very candid way, this book shares some of nonsense, rationalization, and self-doubt we salespeople have all put ourselves through at one time or another. Ken's down to earth writing style strikes a chord over and over as you read through his journey. Luckily for us, the outcome is that he shares the tried and true methods that he has learned/observed/used/taught for achieving consistent success in the real estate business. As the book says, it is applicable to those just starting out, but also to those more established folks that are looking to brush up a bit. Having all these ideals captured in one place is truly a blessing. If you're ready to rock, get this book, read it carefully, and do exactly what it says!
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3 of 3 people found the following review helpful By margo Frederking on July 30, 2011
Format: Paperback
Ken is one of the most knowlegeable managers I've worked with! He has created a book written in everyday fun and logical form that should be a must read for anyone ready to get a grip on their real estate career! Good job!
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3 of 3 people found the following review helpful By Barbara Robin on July 22, 2011
Format: Paperback
Couldn't put it down! Great approach to prospecting in today's social media era. Step by step what to do, exercises to get your mind AND body going to the ultimate goal...contacts to contracts. Thanks for sharing your wealth of knowledge!
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