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12 of 12 people found the following review helpful:
5.0 out of 5 stars
Cleaning My Clutter, March 26, 2009
This review is from: Less Clutter. Less Noise.: Beyond Bulletins, Brochures and Bake Sales (Paperback)
By Michelle Wegner
Kem wrote this book brilliantly. She held a conversational style, yet unveiled truths about communicating my message that I had simply never thought of before. With almost every single page I turned, I could think of someone I knew whose business, website, or ministry would be tremendously impacted by putting into practice the things that Kem has to say about simplifying and streamlining .
You should read this book if:
you want to increase the power of your voice by simplifying your message.
you want others to hear what you have to say, but don't think you are being heard through the noise
you are a blogger, a ministry leader, a web-designer, or business owner.
The biggest take-away idea I got from Kem's book is this: Your voice will actually be louder and clearer if you clean away the clutter that surrounds what you are trying to say. "More" is not better-usually ever.
This book is really a pretty spiritual book in that it challenged me to think about who I am at my core, what my message is, and how I am going to convey it to others.
If this book were free, I would gather up as many as I could and hand them out to just about every business owner, web-designer, blogger, or ministry leader I know. Definitely worth anyone's time.
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11 of 13 people found the following review helpful:
5.0 out of 5 stars
I've seen your church. You need this book., April 6, 2009
This review is from: Less Clutter. Less Noise.: Beyond Bulletins, Brochures and Bake Sales (Paperback)
Here are four reasons why this book makes me smile:
1. I'm really proud of Kem. Not only because she's written this book, but because she's shaping how we communicate the Gospel more clearly in churches throughout the country.
2. I've watched Kem live out and lead through all the principles she writes about. She doesn't want you to change your message, but she will challenge you to deliver it differently.
3. Most churches are about more clutter and more noise especially when it comes to communications. I know churches of all shapes and sizes are going to benefit from this book.
4. It reminds me that Kem has my old snowblower. When I left Indiana for South Carolina, I walked my snowblower down the street to Kem's house. Now I have less clutter and less noise in my garage.
What if I told you there's a way to get more people to hear and respond to your message, and you can do it by spending less money? What if it created more time for you to focus on ministry? What if it made life easier for you and your team?
I know you. I've seen your church. I've seen your life. You need Less Clutter. Less Noise.
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3 of 3 people found the following review helpful:
5.0 out of 5 stars
This book is not for everyone, only 8,460,000 of you., April 19, 2009
This review is from: Less Clutter. Less Noise.: Beyond Bulletins, Brochures and Bake Sales (Paperback)
I recently read "Less Clutter Less Noise" (to many people's amazement). While it is written as a Communications/Marketing strategy, tips, and best practices using the "church" as a case study... I read it as an Operations Manager for a technology company.
Here are my top 10 favorites for the business world as I observe at our company and the hundreds of clients we consult with:
Our people (employees) are going to have several touch points with our clients, if they don't "get" what we're about, trying to do, or what we're trying to communicate.... our marketing/communications strategy is already in trouble
Our communications strategy and a firm understanding of who we are (and aren't) should come well before we create our first marketing piece or develop our website... (We thought we knew our's until we encountered the principles and questions in this book...)
We try to tell our entire story, everywhere, all the time. We need to focus on telling one or two key messages at a time and leave them wanting more.
So in light of that message, I'll stop there.... not 10.... just 3 bullets.
This book is not for everyone. Just 8,460,000 of you.
The target? If you're a decision-maker/influencer in ANY of the organizations you belong to and actually want your message heard... say the top 10% of the workforce.... this applies to 18 million of you.
Even hotter target? (18 million of you) x (47% regular church attendees) = 8,460,000 of you. Go get it here.
Now I'm off to learn how our clients REALLY experience us..... :)
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