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Less is More: The New Simplicity in Graphic Design
 
 
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Less is More: The New Simplicity in Graphic Design [Hardcover]

Steve Heller (Author), Anne Fink (Author)
3.3 out of 5 stars  See all reviews (3 customer reviews)


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Book Description

July 1999
This text explores the emerging less is more attitude in graphic design through work and insight from 96 of today''s hottest designers. Featured profiles examine the individual styles and influences of seven prominent designers.'


Product Details

  • Hardcover: 160 pages
  • Publisher: North Light Books; 1st edition (July 1999)
  • Language: English
  • ISBN-10: 0891348999
  • ISBN-13: 978-0891348993
  • Product Dimensions: 12 x 9.1 x 0.7 inches
  • Shipping Weight: 2.4 pounds
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #957,651 in Books (See Top 100 in Books)

More About the Author

Steven Heller, author and editor of over 130 books on graphic design, satiric art and popular culture, is the co-founder and co-chair of the MFA Designer as Author program at the School of Visual Arts, New York. He is also co-founder of the MFA in Design Criticism, MFA in Interaction Design, MFA Social Documentary Film and MPS Branding programs. Although he does not hold an undergraduate or graduate degree he has devoted much of his career to fostering design education venues, opportunities and environments.

On the editorial side, for over 40 years he has been an art director for various underground and mainstream periodicals. For 33 years he was an art director at the New York Times (28 of them as senior art director New York Times Book Review). He currently writes the "Visuals" column for the Book Review and "Graphic Content" for the T-Style/The Moment blog (http://tmagazine.blogs.nytimes.com/author/steven-heller/). He is editor of AIGA VOICE: Online Journal of Design, a contributing editor to Print, EYE, and Baseline, and a frequent contributor to Metropolis and ID magazines. He contributes regularly to Design Observer and writes the DAILY HELLER blog for Print Magazine (http://blog.printmag.com/dailyheller/). His 135 books include "Design Literacy, " "Paul Rand," "Graphic Style" (with Seymour Chwast), "Stylepedia" (with Louise Fili), "The Design Entrepreneur" and "Design School Confidential" (both with Lita Talarico), "Iron Fists: Branding the Twentieth Century Totalitarian State", and the most recent, "Born Modern: The Life and Design of Alvin Lustig."

He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. His website is www.hellerbooks.com and his blog, The Daily Heller sponsored by Print magazine is http://imprint.printmag.com/daily-heller/

 

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3.3 out of 5 stars (3 customer reviews)
 
 
 
 
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21 of 27 people found the following review helpful:
2.0 out of 5 stars to much "less" for my taste!, September 21, 2000
By 
Micah Z (Cincinnati, OH USA) - See all my reviews
This review is from: Less is More: The New Simplicity in Graphic Design (Hardcover)
I think that the book showcases work that would normaly place third in a design show. The idea of New Simplicity is simply a nice way of saying little color, little visual metaphore, little interest. If you are buying this book because you think that this is a swiss simplistic book DON'T! If you are buying this book because you think it's of the likes of Jan Tischold, or of the Bauhause regime, DON'T. This is a book that can add another inch to your design library, and give you a few ideas for how to make a few colors, and minimal design have some minimal impact.
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3 of 4 people found the following review helpful:
3.0 out of 5 stars Not what I expected ..., September 6, 2001
By 
J. Booth (West Lafayette, IN USA) - See all my reviews
(REAL NAME)   
This review is from: Less is More: The New Simplicity in Graphic Design (Hardcover)
I sent the book back because it did not offer me any new information. However, someone just starting out, may find it to be a helpful primer to their Graphic Design foundation.
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31 of 49 people found the following review helpful:
5.0 out of 5 stars Less Boring No More?, January 2, 2000
This review is from: Less is More: The New Simplicity in Graphic Design (Hardcover)
The maxim "less is more" has long been associated with Modernism, while a more appropriate slogan for Postmodernism (said Robert Venturi) is "less is a bore" or "more is more." This is hardly a new dichotomy because, as this book explains, the primary squabbles in art and design have been about complexity (more) versus simplicity (less). "The histories of art and design are replete with epochs, movements and styles that employ clutter as an ideological or aesthetic reaction to purity," the authors argue, and since the 1980s (Postmodern, Retro, New Wave), "visual clutter has reigned supreme." Using scores of examples of graphic design, the authors predict that the pendulum has caromed off "more is more" and is now swinging back toward a simpler, less layered approach to design. If so, this is one of the earliest books to announce the new paradigm. (Copyright © by Roy R. Behrens, from Ballast Quarterly Review, Vol 15 No 2, Winter 1999-2000.)
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Inside This Book (learn more)
First Sentence:
The maxim "less is more," coined by architect Meis Van der Rohe in the thirties, is an idea that dates back millennia. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
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Design Firm, Abbott Miller, Michael Ian Kaye Client, Dance Ink, Janet Froelich Designer, Associates Designer, Paul Rand, Sharon Werner, Fred Woodward, Kathy Ryan, Sean Adams, Chicago Board of Trade, Paul Carlos, Stefan Sagmeister, Werner Design Werks, Wilde Publisher, Carmichael Lynch Thorburn Designer, Carol Devine Carson Designer, Jerry Kelly Publisher, Lisa Naftolin Photographer, Mark Seliger, Michael Ian Kaye Designer, Carin Goldberg Design Designer, Carin Goldberg Publisher, Chip Kidd Publisher
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