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Lessons from the Lemonade Stand: A Common Sense Primer on Investing Kindle Edition

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Length: 131 pages Enhanced Typesetting: Enabled

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Editorial Reviews

Review

"By abstracting out the 'hard' stuff about investing and focusing on the most simple of businesses, Berman (a finance prof at NYU and an investment advisor) is able to gradually introduce more complicated concepts without overwhelming the reader with jargon. Really, Lessons from the Lemonade Stand encompasses much of an introductory finance curriculum in book form that reads, well, more like a book of fiction than one on investing."

- Tradestreaming

Product Details

  • File Size: 5594 KB
  • Print Length: 131 pages
  • Publisher: Jbglobal.Com L.L.C. (December 6, 2012)
  • Publication Date: December 6, 2012
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B00AJRM868
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Enhanced Typesetting: Enabled
  • Amazon Best Sellers Rank: #775,049 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

James Berman is the president and founder of JBGlobal.com LLC, an SEC-registered investment advisory firm specializing in asset management for high-net-worth individuals and trusts. As the president of JBGlobal LLC, the general partner of the JBGlobal Fund LP, Mr. Berman manages a global equities fund that invests in the United States, Europe, and Asia.

Mr. Berman is a faculty member in the Finance Department of NYU School of Professional Studies, where he teaches corporate finance. He also serves as subadvisor to Eitan Ventures LLC, a venture capital fund based in New York.

Mr. Berman has appeared on CNBC, the Fox News Channel, the Cavuto Show, and the Fox Business Channel and has been published and quoted in a variety of publications, including the Wall Street Journal, Barrons, Fortune, Bloomberg, and CNN Money. As a regular blogger for the Forbes, he covers financial topics ranging from value investing to the economy. He writes a monthly interactive investment letter, the Berman Value Folio, a Forbes/Trefis publication.

Mr. Berman received a BA (magna cum laude, Phi Beta Kappa) from Harvard University and a JD from Harvard Law School.

Visit www.lessonsfromlemonade.com

Lessons from the Lemonade Stand won the award for Best Non-Fiction eBook of 2013 at the Next Generation Indie Book Awards.

Praise for Lessons from the Lemonade Stand:

"I loved this book. What a fun way to learn about the economics of starting and investing in a business! The complexities of stock markets, taxes, capital and leverage are boiled down to simple 'Lemonade Logic,' teaching the reader that even the most complex business starts in much the same manner as the charming lemonade stand. This is a must-read for my start-up clients--first time entrepreneurs can learn to apply the 'Realities of Lemonade Life' in successfully launching their businesses and first-time venture capital investors can learn what to look for when investing in those businesses."

Lori Hoberman, Chair
Emerging Companies/Venture Capital Group, Chadbourne & Parke LLP


"By abstracting out the 'hard' stuff about investing and focusing on the most simple of businesses, Berman (a finance prof at NYU and an investment advisor) is able to gradually introduce more complicated concepts without overwhelming the reader with jargon. Really, Lessons from the Lemonade Stand encompasses much of an introductory finance curriculum in book form that reads, well, more like a book of fiction than one on investing."

Zack Miller, Founder
Tradestreaming


"Using the metaphor/parable of a humble lemonade stand, Berman manages to pack in lucid explanations of every concept in basic finance. His topics range from balance sheets and capital markets to asset classes and macroeconomics, including inflation and interest rates. How I wish I had owned this book when I was an undergraduate, and later, as a young attorney on Wall Street. At least I'm glad to have it now, as a financial journalist, for enjoyable reminders of how the whole world works."

Vanessa Drucker, American Editor
Fund Strategy Magazine


"Who knew investing could be this much fun? In Lessons From the Lemonade Stand, Berman uses the familiar concept of the childhood lemonade stand to distill the often mystifying concepts of investing into memorable "Lemonade Laws." Filled with sensible and user-friendly explanations and scattered with zesty quips, the book is a must-read for anyone who wants to learn more about investing."

Diana Jaffe, MBA Candidate
The Kellogg School of Management
(and former student of the author)


"A fluid, entertaining style that teaches and inspires us to trust our instincts, James Berman carries the lemonade analogy to explain a number of seemingly elusive concepts, and really distills his deep thinking into a set of lemonade rules of investing that are worth remembering. Everyone from the sophisticated investors to the eager student will enjoy Prof. Berman's collection of lemonade short stories."

Manish Jhunjhunwala, CEO and Co-Founder
Trefis


"An informative and entertaining read that parses through the financial mysticism. Gets all the fundamentals of investing that even professionals would do well to remember."

Mortimer Sullivan III, Portfolio Manager
Burnham Asset Management

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Most Helpful Customer Reviews

4 of 4 people found the following review helpful By Margaret Blackstone on December 14, 2012
Format: Kindle Edition
This book gives you access to all you need to know--from investing concepts to investing experts "private" vocabulary--to be a smart investor in a global economy, which resembles a lemonade stand much more than any of the pundits want us to know. Leveraging and hedging, stock price versus value, become clear in this translation of expert-speak to human-speak. "Lessons" will give you the knowledge and language you need to have the tools for life long financial success. And it's wonderfully written, filled with knowledge, brilliance, insight, and...humor. You'll refer to it again and again. This is truly a gift that will leave you richer in insight and understanding, as well as financially. There is always a risk attendant with investment, but this is a win-win deal.
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3 of 3 people found the following review helpful By craftylady on December 14, 2012
Format: Kindle Edition
I'm already pretty familiar with investing principles and terms, but I gave Lessons from the Lemonade Stand a whirl on the recommendation of a friend.

The author does an unsually fantastic job of finding just the right language--just the right allusions, analogies, quotes and turns of phrase-- to explain the seemingly complicated fundamentals of investing. It's clear that he not only knows exactly how to articulate it in a way that is wholly accessible.

For an elegant, pragmatic, and actionable illustration of how investing game works, there is no better option than Lessons from the Lemonade Stand. Highly recommend!
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3 of 3 people found the following review helpful By NewYorkCity98 on December 11, 2012
Format: Kindle Edition
I was looking for a straight-forward introduction to investing, something I knew nothing about except that I should probably be doing it. A friend at NYU recommended this professor's new book.

Mr. Berman has laid it out in a fantastically clear fashion - building step by step, chapter by chapter. The concepts were easy to grasp and I didn't feel like I was being "talked down to", despite the simplistic Lemonade Stand analogy. If you are looking to dive into investing, this is a great place to start. I cannot emphasize enough how foreign this all was to me when I began and how much more comfortable I feel now.
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2 of 2 people found the following review helpful By Sean on January 19, 2013
Format: Kindle Edition
After the financial crisis and the final word on our "financial gurus" industry (the numbers are in, see "The Economist" week of January 14th, 2013 for how badly the public is generally advised) We are literally immersed in nonsensical, false information that has proven to decrease our wealth, not improve it. Mr. Berman has provided an answer in the form of a working solution. This book is like a powerful light to guide one out of the darkness and confusion that this topic so often creates. Proven, simple solutions anyone can follow.
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2 of 2 people found the following review helpful By MJ on December 12, 2012
Format: Kindle Edition
A fluid, entertaining style that teaches and inspires us to trust our instincts. James Berman carries the lemonade analogy to explain a number of seemingly elusive concepts, and really distills his deep thinking into a set of lemonade rules of investing that are worth remembering.

Everyone - from the sophisticated investors to the eager student will enjoy Prof. Berman's collection of lemonade short stories.
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2 of 2 people found the following review helpful By wlm on December 11, 2012
Format: Kindle Edition
I consider myself a relatively savvy, urban, career-driven person. I am in my late twenties and the one area I have always felt a bit too in the dark about is investing. No matter what I have tried to read in the past, I have always found that I just get more perplexed. This book 100% turned the light on to these complex, yet straightforward concepts and key terms that have really helped me take control of my previously lackluster investing methods where I used to just do whatever my parents advised. I loved the book because it was witty, on point, fun, and the metaphors were brilliant. Feel like I finally have a handle on how to grow a nest egg and invest my savings properly to help me support myself down the road. Awesome book--great gift idea too for my co-workers and friends!
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