More About the Author
James Berman is the president and founder of JBGlobal.com LLC, an SEC-registered investment advisory firm specializing in asset management for high-net-worth individuals and trusts. As the president of JBGlobal LLC, the general partner of the JBGlobal Fund LP, Mr. Berman manages a global equities fund that invests in the United States, Europe, and Asia.
Mr. Berman is a faculty member in the Finance Department of NYU School of Professional Studies, where he teaches corporate finance. He also serves as subadvisor to Eitan Ventures LLC, a venture capital fund based in New York.
Mr. Berman has appeared on CNBC, the Fox News Channel, the Cavuto Show, and the Fox Business Channel and has been published and quoted in a variety of publications, including the Wall Street Journal, Barrons, Fortune, Bloomberg, and CNN Money. As a regular blogger for the Forbes, he covers financial topics ranging from value investing to the economy. He writes a monthly interactive investment letter, the Berman Value Folio, a Forbes/Trefis publication.
Mr. Berman received a BA (magna cum laude, Phi Beta Kappa) from Harvard University and a JD from Harvard Law School.
Lessons from the Lemonade Stand won the award for Best Non-Fiction eBook of 2013 at the Next Generation Indie Book Awards.
Praise for Lessons from the Lemonade Stand:
"I loved this book. What a fun way to learn about the economics of starting and investing in a business! The complexities of stock markets, taxes, capital and leverage are boiled down to simple 'Lemonade Logic,' teaching the reader that even the most complex business starts in much the same manner as the charming lemonade stand. This is a must-read for my start-up clients--first time entrepreneurs can learn to apply the 'Realities of Lemonade Life' in successfully launching their businesses and first-time venture capital investors can learn what to look for when investing in those businesses."
Lori Hoberman, Chair
Emerging Companies/Venture Capital Group, Chadbourne & Parke LLP
"By abstracting out the 'hard' stuff about investing and focusing on the most simple of businesses, Berman (a finance prof at NYU and an investment advisor) is able to gradually introduce more complicated concepts without overwhelming the reader with jargon. Really, Lessons from the Lemonade Stand encompasses much of an introductory finance curriculum in book form that reads, well, more like a book of fiction than one on investing."
Zack Miller, Founder
"Using the metaphor/parable of a humble lemonade stand, Berman manages to pack in lucid explanations of every concept in basic finance. His topics range from balance sheets and capital markets to asset classes and macroeconomics, including inflation and interest rates. How I wish I had owned this book when I was an undergraduate, and later, as a young attorney on Wall Street. At least I'm glad to have it now, as a financial journalist, for enjoyable reminders of how the whole world works."
Vanessa Drucker, American Editor
Fund Strategy Magazine
"Who knew investing could be this much fun? In Lessons From the Lemonade Stand, Berman uses the familiar concept of the childhood lemonade stand to distill the often mystifying concepts of investing into memorable "Lemonade Laws." Filled with sensible and user-friendly explanations and scattered with zesty quips, the book is a must-read for anyone who wants to learn more about investing."
Diana Jaffe, MBA Candidate
The Kellogg School of Management
(and former student of the author)
"A fluid, entertaining style that teaches and inspires us to trust our instincts, James Berman carries the lemonade analogy to explain a number of seemingly elusive concepts, and really distills his deep thinking into a set of lemonade rules of investing that are worth remembering. Everyone from the sophisticated investors to the eager student will enjoy Prof. Berman's collection of lemonade short stories."
Manish Jhunjhunwala, CEO and Co-Founder
"An informative and entertaining read that parses through the financial mysticism. Gets all the fundamentals of investing that even professionals would do well to remember."
Mortimer Sullivan III, Portfolio Manager
Burnham Asset Management