Lester Beall: Trailblazer of American Graphic Design [Hardcover]

R. Roger Remington (Author)

Book Description

Publication Date: August 17, 1996

Lester Beall, who died in 1969, was the first graphic designer to receive a one-man exhibit at the Museum of Modern Art (in 1937) and was awarded the 1993 Lifetime Achievement Award by the American Institute of Graphic Artists, a sign of his importance in American graphic design.

In full color, this book documents the work of his pioneering 44-year career-advertising, corporate-identity programs, product styling, packaging, exhibits, murals, annual reports, posters, books, and magazines for a wide range of clients, including the U.S. government, the International Paper Company, Martin Marietta Corporation, and many others.

Editorial Reviews

About the Author

Roger Remington is professor of graphic design at Rochester Institute of Technology.

Product Details

• Hardcover: 144 pages
• Publisher: W. W. Norton & Company; 1st edition (August 17, 1996)
• Language: English
• ISBN-10: 0393730026
• ISBN-13: 978-0393730029
• Product Dimensions: 8.9 x 0.7 x 12.2 inches
• Shipping Weight: 1.8 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
• Amazon Best Sellers Rank: #1,695,907 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews

7 of 7 people found the following review helpful

5.0 out of 5 stars A design library essential August 31, 2000

By Dirk Fowler

Format:Hardcover

Although not as well known as others from his period such as Paul Rand and Saul Bass, Lester Beall was indeed a trailblazer. Most designers will recognize his work for the Rural Electrification Act which produced some of the most monumental and striking posters ever to be designed. Beall's work is as relevant and fresh today as it was 40 years ago. His logo for the International Paper Co. is in my opinion one of the best examples of identity you will ever see, and its development is documented well in this book. In order to play a succesful role in the future of graphic design, you must first understand it's history. A good way to start understanding its history is to study men like Bass, Rand, Brad Thompson and Lester Beall. You must have this book.

1 of 14 people found the following review helpful

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Format:Hardcover

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