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Lester Beall: Trailblazer of American Graphic Design Hardcover


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Product Details

  • Hardcover: 144 pages
  • Publisher: W. W. Norton & Company; 1st edition (August 17, 1996)
  • Language: English
  • ISBN-10: 0750612991
  • ISBN-13: 978-0393730029
  • ASIN: 0393730026
  • Product Dimensions: 12.2 x 8.8 x 0.7 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,038,699 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Roger Remington is professor of graphic design at Rochester Institute of Technology.

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8 of 8 people found the following review helpful By Dirk Fowler on August 31, 2000
Format: Hardcover
Although not as well known as others from his period such as Paul Rand and Saul Bass, Lester Beall was indeed a trailblazer. Most designers will recognize his work for the Rural Electrification Act which produced some of the most monumental and striking posters ever to be designed. Beall's work is as relevant and fresh today as it was 40 years ago. His logo for the International Paper Co. is in my opinion one of the best examples of identity you will ever see, and its development is documented well in this book. In order to play a succesful role in the future of graphic design, you must first understand it's history. A good way to start understanding its history is to study men like Bass, Rand, Brad Thompson and Lester Beall. You must have this book.
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1 of 16 people found the following review helpful By steve davin on January 18, 2004
Format: Hardcover
While stereotypical depictions of Asian men as feminine, flowering "china dolls" predominate in American gay culture, this collection dispels those images with exciting new ones of gay Asian sexuality.
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