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Lester Beall: Trailblazer of American Graphic Design Hardcover – August 17, 1996

4.5 out of 5 stars 2 customer reviews

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Editorial Reviews

From the Back Cover

Lester Beall (1903-1969) was the first graphic designer to be honored by a one-man exhibition at the Museum of Modern Art (in 1937) and was awarded the 1993 Lifetime Achievement Award by the American Institute of Graphic Arts. Deeply influenced by the European avant-garde in the 1930s, Beall synthesized its forms for the American business community and was a pioneer in the development of advertising, corporate identity design, packaging, and print media during the post-war decades. R. Roger Remington's definitive study of Lester Beall sets the designer in context and shows the range of his work. Based on the Beall archives in the Wallace Library at Rochester Institute of Technology, the book includes over 200 produced pieces and sketches, most in full color, together with portraits, drawings, paintings, and experimental photographs, many of them never previously reproduced.

About the Author

Roger Remington is professor of graphic design at Rochester Institute of Technology.
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Product Details

  • Hardcover: 144 pages
  • Publisher: W. W. Norton & Company; 1st edition (August 17, 1996)
  • Language: English
  • ISBN-10: 0750612991
  • ISBN-13: 978-0750612999
  • ASIN: 0393730026
  • Product Dimensions: 8.9 x 0.7 x 12.2 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,902,822 in Books (See Top 100 in Books)

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Format: Hardcover
While stereotypical depictions of Asian men as feminine, flowering "china dolls" predominate in American gay culture, this collection dispels those images with exciting new ones of gay Asian sexuality.
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Format: Hardcover
Although not as well known as others from his period such as Paul Rand and Saul Bass, Lester Beall was indeed a trailblazer. Most designers will recognize his work for the Rural Electrification Act which produced some of the most monumental and striking posters ever to be designed. Beall's work is as relevant and fresh today as it was 40 years ago. His logo for the International Paper Co. is in my opinion one of the best examples of identity you will ever see, and its development is documented well in this book. In order to play a succesful role in the future of graphic design, you must first understand it's history. A good way to start understanding its history is to study men like Bass, Rand, Brad Thompson and Lester Beall. You must have this book.
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