Let Your Fingers Do the Talking : Using Word of Mouth Advertising on the Internet [Audiobook] [Paperback]

Godfrey Harris (Author), Tom Clarke Hill (Narrator)

Book Description

Publication Date: June 1, 2000

This audiobook allows listeners to practice conversational skills while driving, exercising or doing chores. Former diplomat and author of four books on word of mouth advertising, Godfrey Harris uses easy to follow guidelines and special role-playing situations to build confidence.

Editorial Reviews

Review

I am impressed ! [Your book] is written in normal English and not gobbledegook. -- Speakeragency - United Kingdom

Just about the best book around for selling on the internet. -- Bookreader - Summer 2000

About the Author

Godfrey Harris has been a public policy consultant based in Los Angeles, California, since 1968. He began consulting after brief careers as a university lecturer, U.S. Army intelligence officer, foreign service officer with the Department of State, and organizational specialist in the President’s Executive Office. As President of Harris/Ragan Management Group, he has focused the firm’s activities on alternative solutions to matters of community concern. In fulfilling that role, he has specialized in political and economic analysis; marketing public and private sector products through word of mouth advertising; developing new environmental products; creating commemorative events; and promoting international tourism. This is the 22nd book he has written or co-authored. He holds degrees from Stanford University and the University of California, Los Angeles.

Product Details

• Paperback: 160 pages
• Publisher: Americas Group (June 1, 2000)
• Language: English
• ISBN-10: 0935047298
• ISBN-13: 978-0935047295
• Product Dimensions: 5.6 x 4.9 x 0.4 inches
• Shipping Weight: 3.5 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
• Amazon Best Sellers Rank: #4,973,412 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4 of 5 people found the following review helpful:

5.0 out of 5 stars Using eMail Virally, September 25, 2000

By 

Dan Poynter "Author-Publisher-Speaker" (Santa Barbara, CA United States) - See all my reviews
(VINE VOICE)   

This review is from: Let Your Fingers Do the Talking : Using Word of Mouth Advertising on the Internet (Paperback)

The Word-of-Mouth-Advertising champion and chronicler applies his proven techniques to the Internet. Godfrey Harris combines the least expensive form of advertising with the most efficient method of spreading the message: Drafting email messages that recipients want to forward to friends. Harris shares secrets, provides figures and cites case studies to show you how to get more bang for your promotion buck. Glossary and index. [e-mail]

1 of 1 people found the following review helpful:

5.0 out of 5 stars Comprehensive, detailed, stimulating, invaluable primer., September 7, 2000

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Let Your Fingers Do the Talking : Using Word of Mouth Advertising on the Internet (Paperback)

In Let Your Fingers Do The Talking: Using Word Of Mouth Advertising On The Internet, author, public policy consultant, and marketing analyst Godfrey Harris presents a comprehensive discussion, along with detailed program ideas, on stimulating word of mouth comments on the Internet about products, services, places, and events to expand e- commerce sales. An invaluable, highly recommended primer for on-line entrepreneurs and corporate marketing directors, Let Your Fingers Do The Talking also includes analyses of how to convert any traditional advertising approach to a word of mouth program and how to determine what works in terms of word of mouth, what doesn't, and why.

0 of 1 people found the following review helpful:

5.0 out of 5 stars SELECTED BEST BUSINESS BOOK OF 2000, November 2, 2000

By A Customer

This review is from: Let Your Fingers Do the Talking : Using Word of Mouth Advertising on the Internet (Paperback)

The editors of Business Bestsellers, a popular German/Austrian publication, has just declared Let Your Fingers Do the Talking as "one of the best 36 business books published in 2000!" Business Bestsellers is a subscription publication that is sent to hundreds of thousands of European business executives.