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Lethal Generosity Paperback – September 21, 2015

4.8 out of 5 stars 53 customer reviews

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Product Details

  • Paperback: 162 pages
  • Publisher: CreateSpace Independent Publishing Platform; 1 edition (September 21, 2015)
  • Language: English
  • ISBN-10: 1517365899
  • ISBN-13: 978-1517365899
  • Product Dimensions: 6 x 0.4 x 9 inches
  • Shipping Weight: 10.7 ounces (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (53 customer reviews)
  • Amazon Best Sellers Rank: #2,309,424 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Kindle Edition
If you're a manager, there are dozens of books out there that tell you how competition is getting tougher, how disruptive technology is eliminating traditional ways of doing jobs, etc. Shel Israel's new book, "Lethal Generosity", fast-forwards through all of the mumbo-jumbo and focuses like a laser beam on a single lesson that any business can learn from. The rest of the book is dedicated to fleshing out that lesson.

With some three billion new capitalists willing to do a lot more for less, every single business is in a battle to stay alive. Friends or foes? Shel guides the reader through dozens of case studies, from mammoth companies to tiny startups, for examples on how to best understand and approach this new world order. Each case study is presented with a deft touch that kept me turning page after page.

Is there anything the book left out? Yes, after reading the book I felt Shel could have done far more to address privacy. Shel could have supplied much more context before the issue comes back to bite the public on its collective buttocks. But that's a minor quibble.

I received a review copy of "Lethal Generosity" and made a few comments on earlier drafts. But having spent some twenty years at the intersection of technology and retail, "Lethal Generosity" is the book I will be passing on for anyone who needs to make sense of this fast-moving space.
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Format: Paperback
I was happy to receive an early review copy of “Lethal Generosity” few days back and even more kicked when i finished reading it.
Lethal Generosity is the sequel to Age of Context, a book Shel Israel wrote with Robert Scoble in 2013.
Lethal Generosity wonderfully explains how being generous with customers–and sometimes even competitors–is the winning strategy today.
Customers are gaining control over brands as the interplay of technology and social change is causing companies to lose control over it. Business that adapt to this power shift are going to beat their competition hands down. Lethal Generosity dwells on this power shift.
Customers today are fierce brand advocates, who use social networks to persuade others to try products and services, and reduce marketing costs. This minimizes your competitors’ opportunity to even be considered by your customers.
Lethal Generosity warns how traditional marketing, even in digital form, often damages the brand trust it attempts to establish. Today trust itself is less relevant than it once was, and customer experience has become most important. So it is time brand strategists stop telling people what they should want, and let people tell brands what they want. The new way works better, cuts cost for brands, and reduces intrusion and noise for customers and prospects.
Lethal Generosity is crammed with useful nonfiction anecdotes about companies using contextual technologies in ways that acquire customers and keep them so loyal that their competitors don’t have a chance to hijack them.
Peer influence over brands is no longer a disruptive force: It is a marketplace fact.
Read more ›
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Format: Paperback
I had the honor and privilege of witnessing the conception, development and birth of Lethal Generosity by Shel Israel, self described "Nice Guy" and prolific writer. It was an unusual experience bearing witness to the joy of "crowd punditting." I am certain that I am not unlike other fans of Shel when I say this is a must read, not necessarily for folks like me but for the countless others who should read and heed the lessons contained therein.

Perhaps because I breathe this stuff I take it as a given that great customer experiences can make or break a brand, as ably and astutely chronicled in Shel's latest handiwork. Lethal Generosity in my estimation should be read by the hordes of marketers and C Suite occupants who have yet to learn the hard lessons of building trust with consumers. And the lessons are not new. But what Shel so smartly discusses is that success is won in the marketplace by using the appropriate technology and time tested humanity to make customers feel appreciated, listened to, doted on and important. It is not rocket science. But if you don't read this telling tome be prepared to get blasted to smithereens by your competition who have heeded and seeded Lethal Generosity into their cultures.
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Format: Kindle Edition Verified Purchase
Shel Israel's latest book is one of those anecdotical, descriptive and well supported researches that very thoroughly explain "where" the idea of doing business is currently going to and most importantly, "why" it is going in that direction. Yes, marketing basically is still and shall always be "how to sell something", nothing new there, however, the "how" part (selling strat) is dramatically changing and will continue to do so in the very near future = as soon as 2016. Mr. Israel explains the current and upcoming technologies, trends and behaviours -this last one, derived from the first two- that make easy to understand why so many businesses are already dead (some of them even without knowing it!) and how the new rules of engagement imply for those businesses, I mean those which are serious about offering value for $ and keeping their customers, the necessary adoption of current and upcoming tools. Either it is beacons at supermarkets, LTE-D technology to "connect with everything" wherever you are, smart vending machines that "recognize" you, next generation intelligent phones and / or apps that will work them to allow you to live safer and buy more conveniently, very specialized social networks that work more as point of sale places, etc. this is the book to learn from them and to how to take advantage of them. By the way, the only reason it took me 2 days to read Israel's work, is that it is full of interactive links and I could't resist clicking and exploring each one of those, so, in addition this guy walks the talk! Brief: friendly reading, this is a very well "designed" book that you should read.
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