Great letterhead and business card design is crucial because it showcases a designer or client's business at a glance. Depicting the right sense of attitude, service and market position with just a tiny image and type is a major challenge. Where else must a design idea be conveyed so economically, focusing on the brilliance of the concept, uncluttered by coupons, price lists, graphs, or photographs? Designers will find advice and examples that illustrate superb uses of image, type, color, graphics, paper, size, format and printing. They'll also get guidelines for meeting the needs of their clients, creating high impact designs on a low budget and using special production techniques, including thermography, letterpress and die cutting.
Book Description
Editorial Reviews
About the Author
Lynn Haller is the author of Creative Edge: Type, Creative Edge: Page Design, Fresh Ideas in Promotion and Fresh Ideas in Letterhead and Business Card Design 3. She is the co-author of Graphic Design: Inspirations & Innovations 2, Street Smart Design, Fresh Ideas in Corporate Identity and Fresh Ideas in Letterhead & Business Card Design.
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6 of 6 people found the following review helpful:
5.0 out of 5 stars
DePaulian,
This review is from: Letterhead + Business Card Design (Creative Edge) (Hardcover)
If you want step-by-step instruction on how to design a letterhead, this book isn't for you, but if you want to see lots of letterheads and business cards that push the artistic boundaries and that will inspire you to rethink your options when designing, then you've love this book. The captions are more in-depth than those of other books of this kind, and consist of quotes straight from the designers themselves on what
they did, and how they did it--way better than just telling you what you can see for yourself.
7 of 14 people found the following review helpful:
2.0 out of 5 stars
To each their own . . .,
By Laura (NM United States) - See all my reviews
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This review is from: Letterhead + Business Card Design (Creative Edge) (Hardcover)
This book is great if you are looking for some inspiration or finding out which programs can be used to do what. However; this book was not written (and I use the term "written" loosely) for someone with less than 5-6 years of design under their belt.Fortunately, I am one of those people, nonetheless, I still didn't care for this book. There wasn't enough verbal-meat to sink your teeth into and say "Oh, that's how that was done." The authour would rather keep you guessing.
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Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Inside This Book
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First Sentence:
Designing letterhead may be among a designer's favorite projects: Where else can a design idea be conveyed so economically, allowing the brilliance of the concept to be uncluttered by coupons, price lists, graphs or bad photographs supplied by the client? Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
hunsaker art, special production techniques, curry design, letterhead system, stationery system, letterhead design, print run, letterpress printing Key Phrases - Capitalized Phrases (CAPs): (learn more)
Adobe Illustrator, Adobe Photoshop, San Francisco, Trade Gothic, San Diego, Don Hollis, Hollis Design, Rick Bonelli, Daniel Fortin, Fox River Starwhite Vicksburg, Neenah Classic Crest, Cahan Et Associates, Franklin Gothic, Sterling Design, After Hours Creative, Blok Design, Christian Nielinger, Bill Cahan, Bob Goebel, Jackson Boelts, Jennifer Sterling, Johnson Et Wolverton, Joshua Berger, Modern Dog, Plazm Media New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Designing letterhead may be among a designer's favorite projects: Where else can a design idea be conveyed so economically, allowing the brilliance of the concept to be uncluttered by coupons, price lists, graphs or bad photographs supplied by the client? Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
hunsaker art, special production techniques, curry design, letterhead system, stationery system, letterhead design, print run, letterpress printing Key Phrases - Capitalized Phrases (CAPs): (learn more)
Adobe Illustrator, Adobe Photoshop, San Francisco, Trade Gothic, San Diego, Don Hollis, Hollis Design, Rick Bonelli, Daniel Fortin, Fox River Starwhite Vicksburg, Neenah Classic Crest, Cahan Et Associates, Franklin Gothic, Sterling Design, After Hours Creative, Blok Design, Christian Nielinger, Bill Cahan, Bob Goebel, Jackson Boelts, Jennifer Sterling, Johnson Et Wolverton, Joshua Berger, Modern Dog, Plazm Media New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Front Flap | Table of Contents | First Pages | Index | Back Flap | Back Cover | Surprise Me!
Citations (learn more)
This book cites 6
books:
See all 6 books this book cites
- Photoshop for Windows (Classroom in a Book) by Adobe Systems on 6 pages
- Adobe Illustrator by Adobe Press on page 114, and page 130
- Adobe Photoshop by Adobe Press on page 115, and page 130
- New York New York by Earl mac rauch on page 125
- Rauschenberg by National Collection of Fine Arts on page 24
See all 6 books this book cites
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