Customer Reviews

Letterhead & Logo Design 4 (Vol 4)

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This is a very colorful presentation of letterheads and logos. Each page has a large picture of the letterheads and business cards -- makes it easy to view and spur ideas. Each page is dedicated to only one letterhead design - so you can see the details!

This book is absolutely incredible -- hundreds of stunning designs for all types of businesses. Large, beautiful color photos of entire corporate identity sets (logos, letterhead, envelopes, etc) and close-ups of black and white logos. Flipping through the pages gave me lots of inspriation for my clients, and a couple of great ideas for redesign of my own company pieces. You won't be sorry if you buy this one.

There are no explanations in this book. So you can use it only if you are completely understand the purpose of the design. Very good as a source of ideas. A little old, but still good for those who are on the edge.

"Letterhead and Logo Design 4" is a great collection of contemporary graphic design. There is a brief introduction that touches on the importance of the intertwining of logo, letterhead, and body copy as integrated design elements, but beyond that the book is largely a visual feast for people interested in graphic design. The book focuses on letterhead and business cards, but also explains in brief captions the thoughts of the designers on the logos, fonts, and overall designs. There is a useful index and directory of participating designers at the end of the book, should you wish to contact any of the entities or designers represented.

There are many outstanding and original designs depicted, and anyone looking for concepts for printed corporate materials would be well served by studying this book. I especially enjoyed the choices of multiple hues used in the work of Kelly O. Stanley, Rick Tharp, and Melissa Passehl. Some of the more graphically intense efforts, such as the letterhead designed by Rick Eiber for The American Institute of Graphic Arts, 1995 National Design Conference, might be a bit avant garde for many, but I appreciated them, as well. I was likewise blown away by many of the relatively stark designs that showcased colors and fonts in unusual ways; I was especially taken by the letterhead designed by Ciro Giordano.

This is a great reference for graphic artists, designers, and individuals or companies with an eye towards a new corporate image, and I highly recommend it to all those audiences.