Letterhead & Logo Design 7 [Hardcover]

Sayles Graphic Design (Editor)

Book Description

Series: Letterhead & Logo Design | Publication Date: December 15, 2001

Designing corporate logos and letterheads is the foundation of any graphic design business. The latest edition in the annual Letterhead & Logo Design series features the most innovative work in the field from well-known design leaders and cutting edge new artists. From logos to labels, business cards to envelopes, the creative techniques and fullcolor images portrayed in this broad range of work will inspire new approaches and design solutions for both design firms and their clients.

Editorial Reviews

About the Author

Sayles Graphic Design: John Sayles worked for two Des Moines advertising agencies before starting his own freelance business in 1983. Today Sayles Graphic Design has a staff of six and clients around the globe in nearly every type of service and industry. A simple philosophy -- Creativity, Consistency, and Honesty -- and an unassuming approach to business allow each staff member to do what they do best, whether it's design or marketing or client service. As a result, design and strategy go hand-in-hand on every project. Since establishing the firm, John has developed over 500 logos and icons and nearly 200 letterhead programs in addition to projects involving packaging, direct mail, collateral, and environments. John's bold style and use of non-traditional materials has made the firm's work known worldwide. Sayles Graphic Design has become a common name in local and international design publications, a frequent award winner from organizations around the world, and an authority on such topics as creative direct mail design, designing with non-traditional materials, and self-promotion. Sayles Graphic Design's work is also included in the permanent collections of the Smithsonian Institution's National Design Museum and the Library of Congress.

Excerpt. © Reprinted by permission. All rights reserved.

Introduction:

John Sayles, Sheree Clark, and the staff of Sayles Graphic Design

The ability to grab, express, stimulate, push, provoke, blow... not really words you’d use to describe your corporate identity. But we think they describe some of the latest and most innovative letterhead and logo designs in use today. These designs grab attention, express a message, stimulate interest, push a product, provoke a response, and blow the competition out of the water!

Today’s best designers are creating logo and letterhead designs that communicate their message with bold graphics, unexpected textures, brilliant colors, and special effects. Judicious use of these elements differentiates a good logo or letterhead system from a great one—and the truly great ones have the added ability to convey the clients’ organizational personality at a glance.

The best way a logo or letterhead design can successfully communicate a company’s message is with versatility. A good logo must be effective in one or multiple colors and able to appear in numerous sizes and in a variety of media. It may simultaneously need to be clear on a fax, small on a business card, huge on a billboard, and digital on a website.

Works selected for Letterhead and Logo Design 7represent 12 countries and more than 70 design firms. We’d like to acknowledge the enthusiasm and participation of design firms worldwide. The staff of Sayles Graphic Design was pleased to jury more than 1,500 entries; a three-day staff retreat was devoted to the selection process. The 200+ projects appearing in this book include fresh designs, striking illustrations, and clever executions. They are intended to inspire you to design logo and letterhead systems that creatively and effectively get the job done. Enjoy!

Product Details

• Hardcover: 208 pages
• Publisher: Rockport Publishers (December 15, 2001)
• Language: English
• ISBN-10: 1564967476
• ISBN-13: 978-1564967473
• Product Dimensions: 11.2 x 8.8 x 1 inches
• Shipping Weight: 2.8 pounds
• Amazon Best Sellers Rank: #2,492,329 in Books (See Top 100 in Books)