Back in stock. Rockport's Letterhead & Logo Design series continues to be one of the most popular reference tools for the graphic design industry. This brilliant collection of design ideas represents the most creative and effective logos & letterheads for all types of businesses and all styles of presentation. Selected from thousands of entries, this volume is a comprehensive collection on the subject of logo & letterhead design.
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Editorial Reviews
About the Author
The editors of Creative Publishing international have created dozens of best-selling titles in the fields of cafting, sewing, home repair, home improvement, home decor, and landscaping.
Excerpt. © Reprinted by permission. All rights reserved.
From the introduction:
Roy Alden, designer
“Who can deny the importance of a logo? A good brand identity will sell a product or confirm the legitimacy of any project. In designing this graphic element to be successful in the global marketplace, flexibility is key. A logo must translate on paper, over a fax, over the internet, and be easily recognizable in every language. Colors and shapes must carefully be considered in order to effectively cross all cultural barriers. It must be timeless in its style and not be caught in current trends.
“The logos presented in this book are exciting, new, and varied. Most have successfully met the requirements of a successful global design while others are on the way. While this book shows the logos presented on letterhead, it is clear that the business world is moving away from paper to electronic media.
“Assuredly, the next volume in this collection will show more electronic examples of interactive logos, plus fantastic aspects that only the creative genius of the graphic design world could imagine.”
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Most Helpful Customer Reviews
1.0 out of 5 stars
very american,
By
This review is from: Letterhead & Logo Design 5 (back in print) (Paperback)
This book is ful of American exemples, not so good ones. And also it could be better printed.
3.0 out of 5 stars
Good, but not Best,
By "lynnswriting" (Great Lakes Region) - See all my reviews
This review is from: Letterhead & Logo Design 5 (back in print) (Paperback)
This is not a bad book. I looked at it quite a bit when it first arrived, but I'm sorry to say I did not find anything too inspiring about the chosen works. Now it spends all of its time on my shelf. However, I get more out of a much smaller book at a much smaller price called Layout Index by Jim Krause. The Layout Index spends 90% of its time on my desk and inspires me regularly.
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Inside This Book
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First Sentence:
WHO CAN DENY THE IMPORTANCE OF A LOGO? Read the first page New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
WHO CAN DENY THE IMPORTANCE OF A LOGO? Read the first page New!
Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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