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Lettering Large: The Art and Design of Monumental Typography Hardcover – October 29, 2013

5 out of 5 stars 2 customer reviews

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Editorial Reviews

Review

“Heller and his co-author Mirko Ilić look at the diverse ways that artists and architects are using ‘monumental typography’ in buildings, sculptures, and outdoor displays. ‘It might seem curious to think of type as an art,’ they write in the book's introduction, noting that letters have traditionally been used more for practical than aesthetic purposes. But as you can see in the book and the images below, type is evocative apart from any particular message it might carry. In some buildings, like Ogijima’s Soul in Japan (third image, below) three-dimensional type is used to create an irregular, appealing lattice form. In others, two-dimensional printed lettering creates a sense of frenetic intellectual activity, as if to say what's going on in this building is so turbo-charged, ideas are actually condensing onto the walls.” —The Boston Globe “Brainiac” 

“From inscriptions on Mesopotamian temples to the street art of 21st-century Brooklyn, man has been scrawling words and symbols on walls for millennia. It's that very urge that's chronicled in the new book Lettering Large, a global survey of what co-author Steven Heller calls ‘extroverted typography.’” —The Wall Street Journal

“Big type used to be known as ‘Supergraphics,’ a high visibility offshoot from late period modernism when the building started evolving into a billboard. But where the Supergraphic genre was brash and commercial, the more artistic expressions of big scale type design are rarely chronicled. Lettering Large corrects the balance, assembling a huge overview of installations, inscriptions and artworks that use the power of the printed work to make their point. Whether letters are cut, carved, painted or punched, the book looks at ways in which typography and the built (and natural) environments have come together, with new works supported by plenty of historical precedents.” —Wallpaper

“While carving a sign from a slab of marble or slapping supergraphics on the side of a building is nothing new, a recent boom in techniques like computer-aided milling and large-format printing has aided the ability of artists and designers to see their characters writ large—like, really, really large. The book traces the history of letterforms in the urban landscape, from rune stones to architectural signage to oversized corporate logos to entire buildings made from type, including massive sculptures of laser-cut paper lyrics that float in the wind.” —Gizmodo

“Like these words you’re reading now, we typically experience typography at a scale of only a few millimeters. Across our built environment, however, type stands tall, even monumental. These mammoth words fascinated Steven Heller and Mirko Ilić. The duo documented hundreds of examples writ large in art and architecture and delved into society’s collective interest in tall type.” —Designers and Books

About the Author

Steven Heller is the 2011 recipient of the Smithsonian National “Design Mind” Award. He is the co-chair of the MFA Design/Designers as Author + Entrepreneur program at the School of Visual Arts in New York and the editor and/or co-author of more than 140 books on design and popular culture. He writes The Daily Heller blog and is a columnist for The Atlantic online and the New York Times Book Review.
 
Mirko Ilić has collaborated with both Milton Glaser and Steven Heller as co-author on multiple books and as a teacher at Cooper Union and the School of Visual Arts.
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Product Details

  • Hardcover: 224 pages
  • Publisher: The Monacelli Press (October 29, 2013)
  • Language: English
  • ISBN-10: 1580933599
  • ISBN-13: 978-1580933599
  • Product Dimensions: 10.2 x 1 x 11.2 inches
  • Shipping Weight: 3.9 pounds (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,371,443 in Books (See Top 100 in Books)

More About the Author

Steven Heller, author and editor of over 130 books on graphic design, satiric art and popular culture, is the co-founder and co-chair of the MFA Designer as Author program at the School of Visual Arts, New York. He is also co-founder of the MFA in Design Criticism, MFA in Interaction Design, MFA Social Documentary Film and MPS Branding programs. Although he does not hold an undergraduate or graduate degree he has devoted much of his career to fostering design education venues, opportunities and environments.

On the editorial side, for over 40 years he has been an art director for various underground and mainstream periodicals. For 33 years he was an art director at the New York Times (28 of them as senior art director New York Times Book Review). He currently writes the "Visuals" column for the Book Review and "Graphic Content" for the T-Style/The Moment blog (http://tmagazine.blogs.nytimes.com/author/steven-heller/). He is editor of AIGA VOICE: Online Journal of Design, a contributing editor to Print, EYE, and Baseline, and a frequent contributor to Metropolis and ID magazines. He contributes regularly to Design Observer and writes the DAILY HELLER blog for Print Magazine (http://blog.printmag.com/dailyheller/). His 135 books include "Design Literacy, " "Paul Rand," "Graphic Style" (with Seymour Chwast), "Stylepedia" (with Louise Fili), "The Design Entrepreneur" and "Design School Confidential" (both with Lita Talarico), "Iron Fists: Branding the Twentieth Century Totalitarian State", and the most recent, "Born Modern: The Life and Design of Alvin Lustig."

He is the recipient of the 1999 AIGA Medal for Lifetime Achievement. His website is www.hellerbooks.com and his blog, The Daily Heller sponsored by Print magazine is http://imprint.printmag.com/daily-heller/

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Top Customer Reviews

Format: Hardcover Verified Purchase
This is such an amazing book. It is equally great with pictures and text information. It is perfectly separated in sections by type of lettering. It first gives history and then goes into typical lettering, 2 dimensional lettering integrated into buildings and then 3 dimensional lettering as art.

I highly recommend this book!
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Format: Hardcover
Gorgeous content.
Great range of typography of considerable scale.
Very nice to be able to see these works, collected.
Especially nice to happen upon the inclusions by Marc Ruygrok.
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Lettering Large: The Art and Design of Monumental Typography
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