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Letters from the Avant-Garde: Modern Graphic Design (Kiosk Books)
 
 
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Letters from the Avant-Garde: Modern Graphic Design (Kiosk Books) [Paperback]

Elaine Lustig Cohen (Author)
5.0 out of 5 stars  See all reviews (2 customer reviews)

Price: $24.95 & eligible for FREE Super Saver Shipping on orders over $25. Details
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Book Description

March 1, 1996 Kiosk Books
Letters from the Avant-Garde presents designs for businessephemera -- including stationery, envelopes, postcards, andbusiness cards -- created by F.T. Marinetti, AndréBreton, Herbert Bayer, Kurt Schwitters, El Lissitzky, Mies van der Rohe,Jan Tschichold, Ladislav Sutnar, Laszlo Moholy-Nagy, and many others.

Working in Europe and the U.S. between 1909 and 1950, these designers usedprinted stationery to project the public identities of avant-gardemovements to an international community, disseminating modernist theoryand practice around the globe via the postal service. Letters from theAvant-Garde features over 150 illustrations, in color and black andwhite, of printed ephemera from the collections of Elaine Lustig Cohen andother sources. Letters from the Avant-Garde is an invaluableresource for all those interested in graphic design, typography, and thehistory of modernism.

Critical essays show how artists and designers mobilized the techniques ofcommercial communication to promote their ideals and ambitions. Gatheredtogether for the first time, the materials presented in this book aretypographic self-portraits of the most influential people and institutionsin the development of modern design.


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Letters from the Avant-Garde: Modern Graphic Design (Kiosk Books) + Revolution Of The Word: A New Gathering of American Avant Garde Poetry 1914-1945 + For a New Novel: Essays on Fiction
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Editorial Reviews

Review

A wonderful collection of letterhead designs ... the reader is the beneficiary of [Cohen's] perserverance ....Cohen and Lupton present a visual treat for lovers of the avant garde and design in general. Ellen Lupton, a gifted writer on deisgn issues, manages to present the chronology of the various movements along with their major players in a way that encourages comparison across the usual temporar and geographic boundaries. Angelynn Grant Communication Arts

The book makes a marvelous anthology, reproducing not only the most celebrated designs, but many not seen before. Richard Hollis, Eye

About the Author

Ellen Lupton is one of America's preeminent design educators. Her books include Skin , Inside Design Now , and Mixing Messages , among others. She is currently director of the design program at Maryland Institute of Art and Design.

Product Details

  • Paperback: 96 pages
  • Publisher: Princeton Architectural Press; 1 edition (March 1, 1996)
  • Language: English
  • ISBN-10: 1568980523
  • ISBN-13: 978-1568980522
  • Product Dimensions: 8.5 x 11 x 0.3 inches
  • Shipping Weight: 14.1 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Best Sellers Rank: #1,384,960 in Books (See Top 100 in Books)

 

Customer Reviews

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Average Customer Review
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6 of 6 people found the following review helpful:
5.0 out of 5 stars a hard book to find, March 25, 2000
This review is from: Letters from the Avant-Garde: Modern Graphic Design (Kiosk Books) (Paperback)
A nice solid spark if you do identity work. Untitled Books in Soho and Amazon are the only places I've been able to find it, a good inspiration-resource and a refreshing alternative to the overflow of tacky pretentious desin books like Flatness Is God and 007 License To Design.
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2 of 6 people found the following review helpful:
5.0 out of 5 stars Paul is Right, September 15, 2000
This review is from: Letters from the Avant-Garde: Modern Graphic Design (Kiosk Books) (Paperback)
As Paul said, a great book. I first met Paul out dancing out at the Limelight. I trust him with my life. You can trust him with this book review.
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Inside This Book (learn more)
First Sentence:
The diagram at right indicates scene of the links connecting avant-garde movements in the early twentieth century. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
neue werbegestalter, letterhead designs, jan tschichold, written correspondence
Key Phrases - Capitalized Phrases (CAPs): (learn more)
New York, New Typography, L'Esprit Nouveau, Michael Sheehe, Santa Monica, National Design Museum, Smithsonian Institution, Letterpress Collection Cooper-Hewitt, The Hague, Los Angeles, Letterhead Italy, Russian Constructivism, Das Neue Frankfurt, Hanover Town Council, Letterpress Letter, Basic Course, Het Overzicht, Letterhead Poland
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