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Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)
 
 
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Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) (Paperback)

~ Janice (Ginny) Redish (Author)
Key Phrases: writing meaningful links, hearing clerk, buyer protection, Breaking Up Your Text, Writing Information, United States (more...)
4.8 out of 5 stars  See all reviews (42 customer reviews)

List Price: $49.95
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Frequently Bought Together

Customers buy this book with Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition by Steve Krug

Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) + Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition

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Editorial Reviews

Review

the book meets a major, previously unmet need of a very large audience: almost everyone who works on a web site. As Ginny points out, good writing is a critical success factor for every web site, and the really good book about how to write for the web just doesn't exist. Personally, I've been waiting for it for years, because I didn't want to write it myself."
--Steve Krug, author of Dont Make Me Think! Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it --Jakob Nielsen, Principal, Nielsen Norman Group


Review

"Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."

-- Jakob Nielsen, Principal, Nielsen Norman Group

"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today."

--Lou Rosenfeld, co-author, Information Architecture for the World Wide Web

Product Details

  • Paperback: 384 pages
  • Publisher: Morgan Kaufmann; 1 edition (June 29, 2007)
  • Language: English
  • ISBN-10: 0123694868
  • ISBN-13: 978-0123694867
  • Product Dimensions: 9.1 x 7.4 x 0.8 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (42 customer reviews)
  • Amazon.com Sales Rank: #6,511 in Books (See Bestsellers in Books)

    Popular in these categories: (What's this?)

    #5 in  Books > Computers & Internet > Graphic Design > Website Architecture & Usability
    #28 in  Books > Computers & Internet > Web Development > Programming
    #35 in  Books > Computers & Internet > Operating Systems

More About the Author

Janice Redish
Discover books, learn about writers, read author blogs, and more.

Visit Amazon's Janice Redish Page

Inside This Book (learn more)

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Letting Go of the Words: Writing Web Content that Works (Interactive Technologies)
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Content Strategy for the Web 4.8 out of 5 stars (9)
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Customer Reviews

42 Reviews
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Average Customer Review
4.8 out of 5 stars (42 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
25 of 25 people found the following review helpful:
5.0 out of 5 stars An excellent resource for all online communication, September 12, 2007
My company is a consultancy that creates interactive learning programs for large corporations. I am especially interested in blending the best practices of instructional design/performance support, technical communication, and web site design. For the latter, this book is an indispensible resource!

I shared the book with our Content Director, who, at first, was too busy to really pay any attention to it. Once he cracked the cover, he immediately wrote me back and raved! The book compiles so many of the basic concepts that he and I desire our entire writing team to incorporate into their projects.

We purchased multiple copies and assigned one chapter to each of our team to present to the team as a whole. These weekly presentations have been refresher for some, but new material for others, and now we are finally all level-set on basic writing/presentation concepts for online delivery. Hooray!

Only negative feedback I can give is that I did hear a bit of grumbling that the author broke her own rules in a couple places - using a few headings that were too long, for example, when there is a chapter specifically on writing good headings. I should probably have docked the rating a bit for that stuff, but overall we got so much good from this little book that I feel I must give it full praise!
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47 of 53 people found the following review helpful:
4.0 out of 5 stars Great for info sites, less useful for marketing content, October 3, 2007
Everyone who writes web content will benefit from reading this book with its clear guidelines and extensive examples. The book is well organized and its format makes it easy to find specific ideas.

However, this book will be most useful for writers working on information sites. The book presents only limited discussion and examples for e-commerce sites and does not address important issues for those sites, such as guiding customers to a sale or writing for search engine optimization.
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17 of 17 people found the following review helpful:
5.0 out of 5 stars the best book on writing for the web, October 23, 2007
By nolafilm (new orleans, la) - See all my reviews
i've read several books and countless articles on how to write well for the web. Ginny Redish nails it perfectly. This is hands-down the best book on writing for the web out there. The book is beautifully laid-out, with easy to grasp, common sense advice - all backed up by solid research data and straightforward examples.

If you're a fan of usability, good user-centered design, and easy-to-read helpful books, and you'd like to improve your site's performance with better writing, definitely get this book. I'm already reworking the content on my sites with many of Ginny's suggestions, and I have no doubt my readers will be happy.
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Most Recent Customer Reviews

5.0 out of 5 stars Required Reading for Web Professionals and Students
This book was required reading in a master's level "Writing for the Web" course I completed this year. Read more
Published 5 days ago by D. Jason

5.0 out of 5 stars Embrace The Future
Ginny Redish's "Letting Go of the Words" deserves to be on the shelf of anyone who writes web content. No, not on the shelf. Read more
Published 1 month ago by Paul Kocak

5.0 out of 5 stars Great Guidelines for Great Web Writing
This is a very well thought out book that provides the "rules" for Web writing along with the reasons why the rules work to produce compelling Web content. Read more
Published 1 month ago by Susan H. Beerman

4.0 out of 5 stars Excellent Tips
Great advice for web writers of any level. Many good examples and ideas.

One thing I came away with is that the book largely focuses on information-rich sites, or... Read more
Published 2 months ago by J. Gonzales

5.0 out of 5 stars Must Have For Your Resource Library
I haven't come across another book that breaks down the principles of writing for the web so concisely. Read more
Published 2 months ago by Stacy L

5.0 out of 5 stars My Go-To Guide for Content Development
This book is a keeper. The information offered on content development is quite useful--especially for a beginning web writer. Read more
Published 5 months ago by J. Sparks

5.0 out of 5 stars Practical and Easy to Read
I am in the process of designing my small business web site, and I found this book to be extremely helpful. Read more
Published 5 months ago by C. Kohler

5.0 out of 5 stars A joy to read and truly inspiring
The book starts by answering a crucial question: what are the characteristics of your audience? Then, many other questions follow. Read more
Published 5 months ago by Leonhardt

5.0 out of 5 stars I buy this book by the dozen
When Ginny Redish told me that she was going to write a book on web content, I was excited but nervous. Read more
Published 6 months ago by C. Jarrett

5.0 out of 5 stars Dan Kowalski, Thinking Catalyst
I am in the process of setting up my first website and needed guidance on writing the content. I turned to Letting Go of the Words by Janice (Ginny) Redish. Read more
Published 7 months ago by Daniel Kowalski

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