Customer Reviews

Level 5 Leadership: The Triumph of Humility and Fierce Resolve (HBR OnPoint Enhanced Edition)

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Jim Collins operates a management research laboratory in Boulder, Colorado. Together with Jerry I. Porras he wrote the bestseller 'Built to Last' (1994). This article was published in the January 2001 issue of the Harvard Business Review.

This article reports on the author's research into how good companies can become great ones. "We looked for companies that had shifted from good performance to great performance - and sustained it." Eventually, the research identified 11 good-to-great examples who on average outperformed the general stock market by 6.9 times for 15 years. (There is a sidebar explaining the research method.) According to the author and his research team all great companies had one thing in common: Level 5 leaders. "Level 5 leaders are a study in duality: modest and willful, shy and fearless." Level 5 leadership requires personal humility and personal will. But the author notes that it is not just level 5 leadership that catapults these companies into greatness, it also requires vision and strategy, faiths and facts, breakthrough momentum, focus, technology, and discipline. The weakest point in this article is that Collins admits to not being able to answer the question, "Can you learn to become Level 5?" He advises to practice the other good-to-great disciplines which will help you move in the right direction.

This is certainly a great article, which is based on Collins' latest bestseller 'Good to Great' (2001). It provides great insights, based on a five-year research study, on how companies can outperform the market. The only thing that is missing is a 10-step guide to level 5 leadership. I highly recommend this article to managers and MBA-students. I also recommend Daniel Goleman's articles into emotional intelligence, 'What Makes a Leader' (1998) and 'Leadership that Gets Results' (2000). The authors uses simple US-English.

This article is a nice insight into Jim Collin's theory on Level 5 leaders, and why they are important. But, without context to the rest of the book "Good to Great", the article lacks the punch that the book does. If you like what he writes about being a Level 5 leader, go buy the book!

I found this research book by Jim Collins and his research team to be very insighful book with some interesting findings. The part of the research that interested me most was the Level 5 leadership styles of the good to great CEO's. I am not an individual that is at a point who understands the complexity of a CEO's thought's and idea's, however reading this book was not a difficult thing to understand...I was very impressed with how Jim Collins put together the foundation of this book into understandable terms, and was't trying to be too wordy! The flow of the chapters were easy to conceptualize, and the concepts themselves were not too difficult.

It is a great short description of what LEVEL 5 LEADERSHIP is and how to get there.