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Leveraging Good Will: Strengthening Nonprofits by Engaging Businesses 1st Edition

4 customer reviews
ISBN-13: 978-0787973612
ISBN-10: 0787973610
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Editorial Reviews


"Korngold’s Leveraging Good Will is a must-read for any business seeking to engage their executives on nonprofits boards in order to develop leadership and strengthen communities. Her innovations and visionary consulting work with leading corporations and service firms has made her an expert with unique insight into the challenges of both for-profit and nonprofit organizations in today’s business environment." --Thomas E. Meador, CEO, American Express, Tax and Business Services

"Practical, how-to guidance on how to build stronger nonprofit board leadership to gain a competitive edge. Leveraging Good Will defines the roadmap for success." --Suzanne Sutter, president, Things Remembered, Inc., and chair, Make a Wish Foundation of America

"At last, a book that illuminates the often murky intersection between not-for-profits and the business sector, much to the benefit of both--and to the reader." --Sheila Wellington, clinical professor of management, Stern/NYU School of Business

"Korngold’s Leveraging Good Will is a superb resource for any business that wants to enlist its workforce in improving our communities and country." --John M. Bridgeland, president and CEO, Civic Enterprises, LLC

From the Inside Flap

Leveraging Good Will shows how nonprofit organizations can access the extraordinary resources of businesses, and how for-profits can benefit from partnering with nonprofits. Written by Alice Korngold—an expert in matching business professionals with nonprofit organizations—this important resource clearly demonstrates how nonprofits can gain valuable experience, expertise, relationships, and funding that will elevate and advance their organizations while businesses can build stronger relationships with the community and develop the next generation of leaders.

Filled with illustrative examples and real-life success stories, Leveraging Good Will is an insider’s guide to what it takes for nonprofits to transform their organizations through partnerships with businesses. Step by step, the book outlines how to create a solid plan based on proven-in-practice techniques. It offers practical information and shows how to connect businesses and business volunteers who will:

  • Provide expertise in strategic planning, financial management, communications, pricing, and public relations
  • Increase revenues and funding through strategic approaches
  • Improve board governance by focusing on key issues, including the revenue model, mergers and alliances, and outcome measurement

This valuable book gives nonprofit leaders the confidence they need to leverage what they have to offer businesses—including increased visibility and good will in the community, enhanced credibility and corporate image, leadership development, and team-building—so they can attract and partner with businesses. In addition, the book offers invaluable advice on making the match work so that both businesses and nonprofits achieve their respective goals.


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Product Details

  • Hardcover: 240 pages
  • Publisher: Jossey-Bass; 1 edition (June 3, 2005)
  • Language: English
  • ISBN-10: 0787973610
  • ISBN-13: 978-0787973612
  • Product Dimensions: 6.4 x 1 x 9.3 inches
  • Shipping Weight: 14.4 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #3,235,576 in Books (See Top 100 in Books)

More About the Author

Alice Korngold, President, Korngold Consulting LLC provides strategy advisory servicess to Fortune 100 companies, professional services firms, foundations, universities, healthcare institutions, and the boards of directors of global, national and regional nonprofits in the areas of corporate governance, for-profit and nonprofit partnerships, corporate social responsibility, sustainability, strategic philanthropy, and nonprofit revenue models. She has provided strategy advisory services in the U.S., Europe, Asia, the Middle East, and Latin America for over twenty years.

Korngold has trained and placed several hundred business executives and professionals on the boards of directors of global, national, and regional NGOs/nonprofits, and coached many board members as they have ascended into leadership positions.

Korngold is the author of A Better World, Inc.: How Companies Profit by Solving Global Problems...Where Governments Cannot (Palgrave Macmillan, 2014) and Leveraging Good Will: Strengthening Nonprofits by Engaging Businesses (Jossey-Bass, a Wiley Imprint, 2005). She has authored numerous chapters and articles in professional and academic publications. She is the co-author of a chapter on "Corporate Volunteerism: Strategic Community Involvement," in Corporate Philanthropy at the Crossroads (Indiana University Press, 1996).

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Leslie Snyder on June 3, 2005
Format: Hardcover
As someone who is engaged in service in New York City, I encourage business people to read this book to learn how to make a meaningful contribution in strengthening our community. Korngold's "Leveraging Good Will" is an outstanding guide, with practical, innovative, and real-world approaches to helping nonprofits to gain financial and organizational might to address serious needs for health and human services as well as education and the arts. A must read!!
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2 of 3 people found the following review helpful By Susanna E. Lachs on June 3, 2005
Format: Hardcover
Navigating the boardroom experience is tough, and every board experience is unique. It is especially challenging to be responsible to chair and lead a board,and it is equally important to be an active and participatory board member. Korngold provides wise counsel based on her vast experience. I encourage board members and nonprofit executives to read " "Leveraging Good Will" in order to lean how to add value and help make boards and organizations better and stronger in serving our communities.
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2 of 4 people found the following review helpful By Elizabeth on June 10, 2005
Format: Hardcover
If you are a business executive interested in serving on a board, read Korngold for guidance. If you are a business leader serving on a board and seeking to rise to a leadership role, read Korngold. If you head a corporation and want your company to have a SERIOUS and visible impact in strengthening the nonprofit sector, read Korngold. If you are nonprofit executive and you want to access valuable business expertise and resources, read Korngold. There is no better national expert on this subject matter! She is THE ONE!
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2 of 4 people found the following review helpful By JG on June 6, 2005
Format: Hardcover
This book will be particularly helpful to business leaders who want to get involved with service to society and with philanthropy. Nonprofit executives and board members will also find Korngold's guidance highly useful in accessing business resources and strengthening organizations. Anyone and everyone who is interested in making the community better should read this book!
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