Customer Reviews

Leveraging the Horizon: Secrets of a Serial Entrepreneur

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This book is an amalgam of the author's experience as a serial high tech entrepreneur and good business common sense. It provides a compendium of advice that one cannot find in more traditional business books and texts. It is for those who are thinking about starting a company -- especially, but not necessarily, a high tech company -- and are not certain what to do next or first. It addresses the "seed stage" of a new venture, primarily before venture capital is raised, when the team is first being assebled and the vision and product are first being formed. A must read for the first time high tech entrepreneur...

Professor Ed Addison is the real deal. This book is the result of his experience, knowledge, instinct, mistakes, failures, and successes. I read this book while enrolled in an entrepeneurship class at university, and Prof. Addison was the instructor. He is an excellent educator and communicator, and I cannot recommend his book enough, not just for those venturing out to start their own business, but also those who work in larger corporations but want to innovate within that framework. To create or pitch new ideas, services, or products within an existing corporate structure is oftentimes even more difficult than striking out on your own.

Read this, keep this as a reference, and leverage Dr. Addison's experience.