Examine the role call centers play in enhancing organizational customer satisfaction systems in Leveraging Call Center Investments to Enhance Customer Satisfaction. Based on the results of a consortium benchmarking study, this report presents 13 findings concerning linking the call center's customer satisfaction system with the company's vision, developing and implementing the system, and measuring its effectiveness.
Subject Matter Experts
Dr. Kathryn Jackson, associate, Response Design Corporation
Bill Bleuel, Peperdine University
Dr. Kathryn Jackson, president, Response Design Corporation
Best-Practice Partners
Convergys
Eddie Bauer
Intuit Inc.
Prudential
USAA
