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Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication (Information Age Economy) 2005th Edition

ISBN-13: 978-3790815757
ISBN-10: 3790815756
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From the Back Cover

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

 

About the Author

Valerie Feldmann is researcher at the Freie Universitaet Berlin, Germany.
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